Showing 2432 articles
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CRO
How to use the Von Restorff effect to make CTAs stand out
The Von Restorff effect predicts that items that stand out are more likely to be remembered. Apply this…
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Ecommerce
How to use birthday and anniversary automations for ecommerce
Birthday and anniversary automations are one of the highest-ROI email strategies for ecommerce, generating up to 342% more…
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Email
How to do email marketing for a fintech or banking brand
Discover how to craft fintech email campaigns that drive 3x higher engagement. Our step-by-step guide reveals tactics used…
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Ecommerce
How to automate win-back campaigns for lapsed ecommerce customers
Most ecommerce stores lose 60-70% of first-time buyers. With our automated win-back strategy, you can recover up to…
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Ecommerce
How to set up back-in-stock notification automation for products
Back-in-stock notifications are a powerful way to recover lost sales from out-of-stock products. This guide shows you exactly…
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CRO
How to use the contrast effect in pricing pages
The contrast effect can boost pricing page conversions by up to 40%. Learn how to strategically design your…
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Analytics
How to track video views and engagement in GA4
Video content is booming, but are you measuring it correctly? Discover how to set up GA4 video tracking…
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CRO
How to use chunking to simplify complex information on a website
Chunking breaks down complex information into digestible bits, improving user engagement and conversion rates. Discover actionable tactics to…
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CRO
How to use the mere exposure effect to build brand familiarity
The mere exposure effect is a psychological principle that makes people prefer things they've seen before. Use it…