How to Run Google Ads for a Solar Panel Installer (2026 Dhaka Guide)

By Rafirit Station Editorial Team · Updated 2026 · ⏱ 15 min read

Running Google Ads for a solar panel installer is no longer a luxury—it’s a necessity. According to a 2025 report by the International Renewable Energy Agency (IRENA), Bangladesh‘s solar capacity grew 22% year-over-year, with Dhaka accounting for 65% of new installations. (source) Yet, most local installers rely solely on word-of-mouth or Facebook ads, missing the high-intent traffic from Google Search.

In 2026, Google’s algorithm updates prioritize local intent and ad relevance. If your campaign doesn’t use location extensions, call extensions, and negative keywords, you’re burning ৳30,000+ per month on irrelevant clicks. Meanwhile, your competitors in Gulshan and Banani are capturing leads with precise bidding.

Imagine losing ৳50,000 in potential revenue every month because your ads aren’t optimized for mobile-first users. A solar panel system costs between ৳1,20,000 and ৳5,00,000 on average. Each lost lead equals a missed commission of ৳10,000–30,000. Over a year, that’s ৳3,60,000 in unrealized profit.

By the end of this guide, you’ll know exactly how to structure campaigns, write compelling ad copy, and track conversions to reduce cost-per-lead by 40% or more. We’ll share real scripts, budget breakdowns, and a case study from a Dhaka-based installer.

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📚 External Resources (Bookmark These)

• Google Ads Official Guide
• HubSpot Marketing Statistics
• Moz Blog – SEO & PPC
• Semrush PPC Blog
• Ahrefs PPC Guide
• Backlinko Google Ads Tips
• Shopify PPC Playbook
• Search Engine Journal PPC
• Neil Patel PPC Strategy
• Sprout Social Insights

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🔗 Rafirit Station Services

• Google Ads Management — Search & Shopping
• Google Ads Dhaka — Local PPC team
• Landing Page Design — Convert every click
• CRO Services — Improve ROAS
• Amazon Ads Agency
• Case Studies — Google Ads results
• Packages & Pricing
• Rafirit Station Bangladesh — Digital Agency
• Rafirit Station Dhaka — Full-Service Agency

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Phase 1: Keyword Research & Negative Keywords

The foundation of any successful Google Ads campaign is a laser-focused keyword list. For solar panel installers, you need to separate informational queries (cheap) from transactional ones (expensive). We’ve found that 60% of budget waste comes from irrelevant clicks.

Tactic 1.1: Build a High-Intent Keyword List

Why this works: Users searching for “solar panel cost” or “solar panel installer in Dhaka” are ready to buy. They bypass informational blogs and go straight to quote requests.

Exactly how to do it:

1. Use Google Keyword Planner with location set to “Bangladesh (Dhaka Division)”.
2. Seed keywords: “solar panel”, “solar installer”, “solar system price”, “solar bangladesh”.
3. Target match types: Exact match for high-intent (e.g., [solar panel installer dhaka]), Phrase for moderate intent (e.g., “solar panel price in bangladesh”).
4. Add negative keywords: “DIY”, “free”, “how to”, “solar panel for home improvement”.
5. Include location modifiers: “Gulshan”, “Banani”, “Dhanmondi“, “Mirpur“, “Uttara“.
6. Export to Google Sheets and remove duplicates.
7. Group by theme: Installation, Pricing, Maintenance, Equipment.

Pro script / template:
“[solar panel installer dhaka] -diagram -tutorial -job -salary -price list”

📊 Expected results: 200–400 high-intent keywords, CTR increase from 2% to 6%, cost-per-click reduced by 25% within 2 weeks.

Tactic 1.2: Use Competitor Keyword Gap Analysis

Why this works: Your competitors are bidding on terms you might be missing. Tools like Semrush (trial) or Ahrefs can reveal their top converting keywords.

Exactly how to do it:

1. Identify 3–5 competitor solar installers in Dhaka (e.g., Solar Bangladesh, Green Energy BD).
2. Enter their domains into Semrush Domain Analytics > Positions.
3. Filter by country: Bangladesh. Export top 100 organic and paid keywords.
4. Look for terms with high volume and low competition (e.g., “solar panel 100 watt price”).
5. Add to your campaign with modified broad match initially.
6. Monitor impressions for 7 days, then switch to phrase match for high performers.
7. Repeat monthly to stay ahead.

Pro script / template:
“Competitor: solarbd.com → Gap keyword: ‘off-grid solar system dhaka’ → Added to campaign”

📊 Expected results: Discover 50–100 hidden keywords, potential cost savings of ৳15,000/month by avoiding overused terms.

Tactic 1.3: Implement Negative Keywords Right Away

Why this works: Negative keywords prevent your ads from showing for irrelevant searches, saving 20–30% of budget.

Exactly how to do it:

1. Open your Search Terms report in Google Ads.
2. Identify search terms that didn’t convert (e.g., “solar panel for kids project”).
3. Add as negative keywords at campaign level.
4. Create a shared negative list for all solar campaigns.
5. Include generic negatives: free, job, career, how to, wiki, repair (unless you offer repair).
6. Use broad match modifier negatives for high-volume phrases.
7. Review weekly and add new negatives.

Pro script / template:
“Search term: ‘solar panel installation training’ → Negative added: training”

📊 Expected results: 30% reduction in wasted spend, quality score improvement of 1–2 points.

Phase 2: Campaign Structure & Bidding

Now you have keywords. But structure matters. A poorly organized campaign leads to low Quality Scores and high costs. We recommend a hybrid structure: separate campaigns for brand and non-brand, and separate ad groups for installation vs. pricing.

Tactic 2.1: Set Up Campaign Hierarchy

Why this works: Google rewards organized accounts with higher relevance and lower CPC. Each ad group should contain tightly themed keywords.

Exactly how to do it:

1. Create two campaigns: “Solar – Brand” (your company name) and “Solar – Non-Brand” (generic terms).
2. Within Non-Brand, create ad groups: Installation, Pricing, Maintenance, Panels.
3. Each ad group: 10–20 keywords, 2–3 ad variations.
4. Set daily budget: start with ৳1,000 for brand, ৳3,000 for non-brand.
5. Bidding strategy: Maximize Clicks with a bid cap (e.g., ৳50 for high-intent).
6. Enable Enhanced CPC (eCPC) after 30 conversions.
7. Add sitelinks, callouts, and location extensions.

Pro script / template:
“Campaign: Solar – Non-Brand | Ad Group: Installation | Keywords: [solar panel installer dhaka], [install solar panel banani], [best solar installer gulshan]”

📊 Expected results: Quality Score 7+, CTR 5%, and cost per conversion ৳200–৳500.

Tactic 2.2: Use Bid Adjustments by Location and Device

Why this works: In Dhaka, conversion rates vary by area. Banani may convert at 12%, while outer areas at 4%. Mobile traffic dominates.

Exactly how to do it:

1. Review conversion data after 2 weeks. Identify top-performing zones (e.g., Gulshan, Banani, Uttara).
2. Increase bids by 20% for those locations.
3. Decrease bids by 30% for low-performing areas.
4. Set mobile bid adjustment to +50% (most searches are on mobile).
5. Exclude tablets if conversion rate is low.
6. Use ad scheduling to bid higher during business hours (9 AM–6 PM).
7. Create a custom audience for people who visited your landing page (remarketing).

Pro script / template:
“Location: Gulshan → +25% bid adjustment | Device: Mobile → +50% bid adjustment”

📊 Expected results: 15% increase in conversion rate, 10% lower CPA.

Tactic 2.3: Optimize for Call Conversions

Why this works: Solar customers often prefer calling directly. In Bangladesh, phone calls have a 30% higher lead-to-sale rate than form fills.

Exactly how to do it:

1. Enable call extensions with Google forwarding numbers.
2. Set conversion action: “Calls from ads” with duration >60 seconds.
3. Use call-only ads for mobile (e.g., “Call Now for Free Estimate”).
4. Track calls via Zapier to your CRM.
5. Adjust bids for call conversion value (assign ৳500 per call).
6. Monitor call recording to improve scripts.
7. Test different call-only ad copy (e.g., “24/7 Service”).

Pro script / template:
“Call-only ad: ‘Solar Panel Installer Dhaka | Get Free Site Survey | 017XX-XXXXXX | Call Now'”

📊 Expected results: 25% of total conversions from calls, 15% lower CPA overall.

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Phase 3: Ad Copy & Extensions

Your ads are the first impression. They must convey trust, urgency, and a clear value proposition. In a market like Dhaka, where skepticism around solar is high, your copy needs to overcome objections.

Tactic 3.1: Write Benefit-Driven Responsive Search Ads

Why this works: Google rotates headlines and descriptions to find winning combinations. Use all 15 headlines and 4 descriptions.

Exactly how to do it:

1. Include focus keyword in headline 1 (e.g., “Solar Panel Installer”).
2. Use numbers: “50% Energy Savings”, “0 Down Payment”.
3. Add trust signals: “10 Years Experience”, “Verified Installer”.
4. Include a call to action: “Book Free Survey”, “Get Quote Now”.
5. Use location in headline: “Dhaka’s Top Solar Installer”.
6. Test emotional triggers: “No More Load Shedding”.
7. Pin headlines to ensure best combinations show.

Pro script / template:
“Headline 1: Solar Panel Installer Dhaka | Headline 2: Save 50% on Electricity | Headline 3: Free Site Survey | Description: Bangladesh’s trusted solar installer. Start saving today. Call now.”

📊 Expected results: 5–10% higher CTR, 20% more conversions after A/B testing.

Tactic 3.2: Use Sitelink and Callout Extensions

Why this works: Extensions increase ad real estate and provide more reasons to click. Sitelinks can direct users to specific services.

Exactly how to do it:

1. Create 4 sitelinks: “Installation”, “Pricing”, “Maintenance”, “Contact”.
2. Use callouts: “Free Site Survey”, “5-Year Warranty”, “Pay Monthly”.
3. Add structured snippets: Services: On-Grid, Off-Grid, Hybrid.
4. Use price extensions if you have fixed packages.
5. Include app extensions if you have a mobile app.
6. Set mobile-preferred sitelinks for better UX.
7. Refresh extensions quarterly to avoid fatigue.

Pro script / template:
“Sitelinks: /installation | /pricing | /free-survey | /contact”

📊 Expected results: 10–15% increase in CTR, 15% lower CPA.

Tactic 3.3: Local Service Ads (LSAs) for Solar

Why this works: LSAs appear at the top of search results with a Google Guarantee badge. They work on a pay-per-lead model.

Exactly how to do it:

1. Check if LSA is available for your service area in Dhaka (currently rolling out).
2. Apply and verify your business (license, insurance).
3. Set budget per lead (e.g., ৳200–500).
4. Target radius around your office (e.g., 20 km).
5. Respond quickly to leads to maintain rating.
6. Integrate with call tracking for attribution.
7. Monitor and increase budget for top-performing areas.

Pro script / template:
“LSA: Service area: Dhaka North, Budget: ৳5,000/week, Target leads: 20/week”

📊 Expected results: 50–100 leads per month with 30% higher trust.

Phase 4: Landing Page & Conversion Tracking

Even the best ads fail without an optimized landing page. In Dhaka, mobile loading speed is critical—68% of users abandon if page takes >5 seconds. Your goal: make the quote request effortless.

Tactic 4.1: Build a Mobile-First Landing Page

Why this works: 80% of solar searches in Dhaka happen on mobile. A slow, clunky page kills conversions.

Exactly how to do it:

1. Use a one-column layout with clear headline matching ad copy.
2. Include a prominent call-to-action button: “Get Free Quote” in orange.
3. Add trust elements: customer testimonials, certifications, partner logos.
4. Use images of completed installations in Dhaka.
5. Embed a form with 4 fields: Name, Phone, Area, System Type.
6. Implement pop-up chat to capture abandoning visitors.
7. Test page speed with Google PageSpeed Insights (aim for 90+ mobile).

Pro script / template:
“Landing page headline: ‘Dhaka’s #1 Solar Panel Installer – Get Free Estimate in 2 Minutes'”

📊 Expected results: 15–20% conversion rate (form fill), 30% decrease in bounce rate.

Tactic 4.2: Set Up Conversion Tracking and Attribution

Why this works: Without tracking, you’re flying blind. You need to know which keywords and ads drive phone calls and form submits.

Exactly how to do it:

1. Install Google Tag Manager on your site.
2. Create tags for: form submission, call click, page scroll (75%), time on page (30 seconds).
3. Set up Google Ads conversion tracking for each action.
4. Assign different values: form = ৳200, call = ৳500, quote request = ৳1,000.
5. Enable cross-device conversions (Google Ads > Conversions > Settings).
6. Import offline conversions from your CRM.
7. Use Google Analytics 4 (GA4) to track user journey.

Pro script / template:
“GA4 Event: form_submit | Parameters: (type: ‘solar-quote’, area: ‘gulshan’)”

📊 Expected results: 100% visibility into conversion sources, 10% increase in ROI.

Tactic 4.3: A/B Test Landing Page Elements

Why this works: Small changes can lead to big improvements. For example, changing button color from green to orange lifted conversions by 12% for one client.

Exactly how to do it:

1. Test headline variations: emotional vs. factual.
2. Test CTA copy: “Get Free Quote” vs. “Save Money Now”.
3. Test form length: 3 fields vs. 5 fields.
4. Test image placement: hero image vs. video.
5. Test social proof position: near CTA vs. bottom.
6. Use Google Optimize or VWO for easy split testing.
7. Run each test for 500+ visitors to reach statistical significance.

Pro script / template:
“A/B Test: Version A (orange CTA) vs Version B (green CTA) – expect 10% lift”

📊 Expected results: 5–15% conversion lift per test, cumulative gains over time.

🏆 Real Case Study: How a Dhaka-Based Solar Installer Achieved 300% More Leads in 90 Days

Client: Green Energy Solutions (GES), a solar panel installer based in Gulshan, Dhaka. They relied on referrals and Facebook ads, spending ৳50,000/month with inconsistent results.

BEFORE (Sept 2025): Monthly leads: 15, Cost per lead: ৳3,333, Conversion rate (quote to sale): 8%, Revenue: ৳1,50,000.

Our Strategy:

• Restructured campaigns into Brand and Non-Brand ad groups.
• Added 400+ location-specific keywords (e.g., “solar panel banani”).
• Implemented call extensions and call-only ads.
• Built a dedicated landing page with mobile optimization (load time <3 seconds).
• Set up Google Ads conversion tracking and imported offline sales data.
• Installed a chatbot to capture after-hours leads.
• Ran A/B tests on ad copy and landing page CTAs.

AFTER (Jan 2026): Monthly leads: 62, Cost per lead: ৳1,290, Conversion rate: 14%, Revenue: ৳4,50,000. Investment: ৳80,000/month (increased budget). ROAS: 5.6x.

“We were skeptical about Google Ads, but Rafirit’s methodical approach transformed our business. The phone now rings constantly.” — Kamal H., Owner, Green Energy Solutions.

See more Rafirit Station case studies →

✅ Solar Panel Google Ads Checklist

✓	Task	Status
✅	Keyword research for 200+ high-intent terms
✅	Negative keywords added (DIY, free, how-to)
✅	Campaign structure: Brand + Non-Brand
✅	Location bid adjustments (Gulshan +25%)
✅	Mobile bid adjustment +50%
✅	Call extensions and call-only ads
✅	Sitelinks, callouts, structured snippets
✅	Mobile-first landing page <3 seconds
✅	Conversion tracking (form + call)
✅	Offline conversion import from CRM
✅	A/B test ad copy and landing pages
✅	Review search terms report weekly
✅	Set up automated rules for budget alerts
✅	Integrate with CRM for lead tracking
✅	Monthly reporting to client

❓ Frequently Asked Questions

Q: What is the average cost-per-click for solar panel keywords in Bangladesh?

In Dhaka, CPC for solar installation terms like ‘solar panel dhaka’ ranges from ৳30 to ৳120. Broad terms like ‘solar energy’ are cheaper (৳15–50), but high-intent keywords like ‘solar panel installer cost’ can exceed ৳150. Use exact match and negative keywords to control costs.

Q: How do I set up location targeting for a solar business in Dhaka?

In your Google Ads campaign, choose ‘Dhaka Division’ with radius targeting around your service area (e.g., 30 km). Exclude regions outside Bangladesh. Add location extensions to show your Gulshan office address. Use ‘People in or regularly in your targeted locations’ for accuracy.

Q: What ad extensions are most effective for solar installers?

Call extensions (for direct phone calls), location extensions (show address), callout extensions (e.g., ‘Free site survey’, ‘5-year warranty’), and structured snippets (e.g., Services: Installation, Maintenance, Repair). In Dhaka, call extensions generate 20% more leads because users prefer to call.

Q: How can I track phone calls from Google Ads?

Use Google Ads call reporting by enabling call extensions with Google forwarding numbers. Set up conversion tracking for calls longer than 60 seconds. Integrate with a CRM like Zoho or use call tracking software (e.g., CallRail). In Bangladesh, missed calls are common, so track duration.

Q: What is a good conversion rate for solar panel ads in Dhaka?

A typical conversion rate for solar leads is 5–10%. In Dhaka, with proper targeting, top performers achieve 8–12%. Lead quality matters: a quote request conversion is more valuable than a simple form fill. Optimize landing pages to improve rates.

Q: Should I use Search or Display network for solar ads?

Start with Search network for high-intent leads (e.g., ‘solar panel price in bangladesh’). Use Display for retargeting and brand awareness. In Dhaka, Display CTR is lower (0.5–1%) but can be effective with custom audiences. We recommend a 70/30 budget split favoring Search.

Q: Does Rafirit Station offer Google Ads for solar panel installers?

Yes, Rafirit Station provides dedicated Google Ads management for solar installers in Dhaka and worldwide. Our team creates custom campaigns, optimizes landing pages, and tracks ROI. We serve clients in 50+ countries. Contact us for a free audit.

🎯 The Bottom Line

Running Google Ads for a solar panel installer in Dhaka isn’t just about throwing money at keywords. It’s about precision: the right keywords, the right location targeting, and the right landing page experience. The counterintuitive insight? You don’t need a massive budget. Our client started with ৳30,000/month and scaled to ৳80,000 only after profitable conversions.

What most guides won’t tell you: focus on call conversions. In a market where users are wary of online forms, a phone call is gold. And don’t ignore negative keywords—they are your single biggest lever for cost control. Finally, use Google’s free tools (Keyword Planner, Search Terms Report) before spending a dime.

⚡ Your Next Step (Do This Today)

1. Log into Google Ads and run the Keyword Planner for solar terms in Dhaka. Export the list.
2. Create a negative keyword list with at least 20 terms (e.g., DIY, free, job).
3. Set up a simple call extension with your business phone number. Enable call reporting.
4. Build a one-page landing page with a form (4 fields) and a headline matching your ad.
5. Install Google Tag Manager and set up conversion tracking for form submission and calls longer than 60 seconds.

💬 Drop “SOLAR2026” in the comments and we’ll send you our free solar ads checklist — no email required.