Rafirit Station manages $120M+ in Google Ad spend for 80+ businesses in Gulshan, across Dhaka, and 30 countries worldwide. Search, Shopping, Display, Performance Max — every campaign type, certified, optimized, and profitable.
Avg. ROAS
Ad Spend Managed
Active Accounts
| Campaign | Status | Conv. | CPA |
|---|---|---|---|
| Eid Sale — Search | LIVE | 142 | ৳680 |
| Retargeting — Display | LIVE | 88 | ৳420 |
| Brand Awareness | PAUSED | — | — |
Quick Summary
Rafirit Station is a certified Google Partner and Google Ads agency serving Gulshan, Dhaka, Bangladesh, managing Search, Shopping, Display, YouTube, and Performance Max campaigns for 80+ clients. The agency manages $120M+ in ad spend at a 6.8× average ROAS, serves businesses across Dhaka (garments/RMG export, real estate, healthcare, e-commerce, restaurants, education) as well as international clients in the UAE, UK, USA, Canada, and Australia, and prices management as a fixed monthly retainer starting from $149/month. A free 24-hour account audit is available with no commitment.
The Gulshan Reality
Most Gulshan businesses aren't failing at Google Ads because of the platform — they're failing because of how it's being managed.
Broad-match keywords and no negative keyword lists mean 30–60% of most Dhaka accounts' budget goes to clicks that were never going to convert.
Many agencies run English-only campaigns for a market where Bangla ad copy often converts 15–30% higher, especially outside premium neighbourhoods.
Without proper GA4 + enhanced conversions, most accounts are optimising on incomplete or wrong data — Google's algorithms can't perform if they can't see what actually converts.
A junior account manager checking in once a month can't compete with rising CPCs in competitive Dhaka categories like real estate, healthcare, and e-commerce.
Certified & Verified In
Google Ads Campaign Types
From brand awareness to bottom-funnel conversion — we run every campaign type with precision, not guesswork.
Text ads that appear when customers actively search for your products or services. Highest purchase intent, lowest CPA.
Product listing ads with images, prices, and reviews shown directly in Google search. Perfect for e-commerce stores.
Visual banner ads across 3M+ Google partner websites. Ideal for brand awareness, retargeting, and top-of-funnel reach.
Video ads on YouTube — skippable, non-skippable, bumper, and discovery. Reach 2.7B users where they watch and engage.
Google's AI-powered campaign type across all channels — Search, Shopping, Display, YouTube, Gmail, Maps — in one campaign.
Drive foot traffic to your physical store. Appear at the top of Google Maps searches for high-intent local customers.
Native ads that appear inside Gmail inboxes and the Google Discover feed. Reach users at the moment they're most receptive.
Re-engage visitors who've already shown interest. Smart audience lists, dynamic remarketing, and cart abandonment recovery.
What's Included
Not just campaign setup. We handle every layer of your Google Ads — from strategy and creative to tracking, optimization, and monthly reporting.
Competitor analysis, keyword mapping, campaign structure, bidding strategy selection — built to scale from day one.
Compelling headlines, RSAs, A/B tested variations, and responsive display ad creatives that drive clicks and conversions.
Full GA4 + GTM setup, enhanced conversions, server-side tracking — every lead and sale measured with 100% accuracy.
Weekly bid adjustments, negative keyword mining, Quality Score improvement, and audience refinement — always improving.
Plain-English monthly reports, live dashboard access, and a monthly strategy call with your dedicated Google Ads manager.
Performance Benchmarks
Average ROAS across all accounts
Average CPA reduction in 90 days
Average click-through rate (vs 1.9% industry)
Average Quality Score (vs 5.4 industry avg)
📍 Dhaka-specific advantage: We've run campaigns in every major Dhaka industry — garments, real estate, restaurants, e-commerce, healthcare, education — and know the local CPC benchmarks, seasonal trends, and audience behaviour better than any international agency.
Packages & Pricing
Fixed monthly Google Ads management fee — not a percentage of spend. We're incentivised to maximise your results, not your ad budget. Clear Google Ads management price in BD for every business size.
💡 You always pay Google directly — we never hold your ad budget. Management fee is charged separately. Ask about enterprise pricing →
🛍️ Shopping and Performance Max are our highest-ROAS packages for Dhaka e-commerce brands. Discuss your catalogue →
📋 Lead Gen is a top-performing Google Ads use case for Dhaka clinics, real estate, coaching, law firms & B2B services. Discuss your industry →
Proven Results
We don't share inflated case studies. Here are verified results from real client campaigns managed by Rafirit Station.
Total Ad Spend Managed
Across all campaignsAverage ROAS
All industriesAverage CPA Reduction
Within first 90 daysActive Accounts
Bangladesh & worldwideA multi-location medical group in New York was paying $285/lead. We rebuilt their Search campaigns with RLSA layering, negative keyword overhaul, and landing page CRO. Result: 4× more qualified leads at 68% lower CPA.
More Leads
Lower CPA
Cost/Lead
Dubai-based fashion retailer was running unoptimised Shopping campaigns with 1.4× ROAS. We restructured with product-tier bidding, Performance Max with asset groups, and feed optimisation. ROAS shot to 8.9×.
ROAS
Revenue
Wasted Spend
London law firm was spending £8,000/month with zero call tracking and a 0.8% conversion rate. We implemented call-only ads, Local campaigns, and smart bidding. Conversions tripled. Cost halved.
More Calls
Cost Reduction
Conv. Rate
Free Tool
Enter your current numbers and we'll estimate your wasted spend and potential ROAS improvement based on averages from 80+ managed accounts.
Estimates based on average outcomes across our managed accounts. Your actual results depend on account history, competition, and market conditions — a free audit gives you exact numbers.
How We Work
From your first call to profitable campaigns in 7 days — here's exactly how we get your Google Ads performing.
We analyse your existing account (or competitor data) to find wasted spend, missed opportunities, and quick wins. Delivered in 24 hours.
Full keyword landscape, competitor ad analysis, campaign structure blueprint, and bidding strategy recommendation — before we spend a single taka.
Campaigns built to our proven architecture. GA4 + GTM + enhanced conversions configured. Every click tracked from ad to sale.
Campaigns go live. We monitor hourly for the first 48 hours. Search terms reviewed daily. Bids adjusted based on real data, not guesses.
Plain-English report, live dashboard, monthly strategy call. We set targets, hit them, then raise the bar every single month.
Your account after 90 days with Rafirit Station. Average starting score: 48/100
⚡ Free account audit reveals your current score in 24 hours
Local Market Knowledge
Generic playbooks from international agencies don't account for how Dhaka actually searches, buys, and communicates.
Dhaka customers convert far better through Click-to-WhatsApp ads than static contact forms — we default to WhatsApp CTAs wherever the funnel allows it.
Search volume and intent shift sharply around Eid, Pohela Boishakh, and the wedding/admission seasons — budgets and bids are adjusted ahead of these windows, not during them.
CPCs and buyer intent vary block by block — Gulshan, Dhanmondi, Uttara, and Mirpur don't behave the same way, and campaigns are geo-segmented accordingly.
Industry-Specific PPC
Generic keyword lists don't convert. As an industry-specific PPC agency in Bangladesh, we tailor bidding strategy, ad copy, and landing pages to how each sector actually buys.
Shopping ads, Performance Max, and dynamic remarketing built around your product feed and margin, not just clicks.
Lead form extension ads and call-only campaigns for developers and agents, tuned to Dhaka's project launch cycles.
Compliant, high-trust search campaigns for clinics and hospitals, with call tracking tied to appointment bookings.
Admission-season Search and Display campaigns for coaching centers, schools, and universities across Bangladesh.
Local Ads and Maps campaigns that drive foot traffic and online orders for Dhaka restaurants and cloud kitchens.
Seasonal Search and Hotel Ads campaigns timed to Eid, Puja, and winter travel demand spikes.
Compliance-aware Search campaigns for lending, payments, and insurance brands with strict conversion tracking.
Shopping ads, catalogue feeds, and Reels-style Display creative for fashion and lifestyle brands.
LinkedIn-adjacent Search and remarketing funnels built for longer B2B sales cycles and account-based targeting.
Call-only, lead form, and local service ads engineered for cost-per-lead, not just cost-per-click.
Trial-signup and demo-request campaigns with enhanced conversions for software and IT service companies.
Hyper-local Search and Maps campaigns that fill appointment calendars for Dhaka dental and aesthetic clinics.
Also running campaigns for automotive dealers, insurance specialists, and real estate developers across Bangladesh. Don't see your industry? Tell us about your business →
Localized Dhaka Coverage
Search intent and CPCs shift block by block. As a PPC agency near me in Dhaka, we run neighbourhood-level campaigns — explore our dedicated Google Ads pages for your area:
Why Rafirit Station
Not all Google Ads agencies are equal. Here's what separates a results agency from an account-management agency.
| What You Get | 🎯 Rafirit Station | Typical Agency |
|---|---|---|
| Certified Google Partner status | ✓ Verified Partner | ✗ Often not certified |
| Dedicated Google Ads specialist | ✓ PPC-only expert | ✗ Junior account manager |
| Full conversion tracking (GA4+GTM) | ✓ Included free | ✗ Extra charge $$ |
| Weekly optimisation | ✓ Weekly + alerts | ✗ Monthly at best |
| Competitor intelligence | ✓ Every month | ✗ Rarely or never |
| Ad creative production | ✓ Included | ✗ Client provides assets |
| Landing page CRO recommendations | ✓ Part of service | ✗ Not their problem |
| Transparent reporting with dashboard | ✓ 24/7 access | ✗ Monthly PDF only |
No Black Box
You get full visibility into every taka spent and every result it produced — not a monthly PDF you have to take on faith.
24/7 access to real campaign data — the same dashboard our team uses internally.
A plain-English screen recording explaining what changed, why, and what's next.
See exactly where your budget goes, down to the campaign and keyword level.
We track not just lead volume but lead quality, flagged against your CRM outcomes where available.
Frequently Asked Questions
Everything you need to know about our Google Ads management services in Bangladesh — asked by real Dhaka business owners and answered in full.
For most Dhaka businesses, we recommend a minimum ad spend of ৳30,000–৳50,000/month ($270–$450) to gather enough Search data for meaningful optimisation. This is your ad spend — paid directly to Google — and is always separate from our management fee.
As an affordable Google Ads agency in Dhaka, our packages start at $149/month (Basic) and scale to $1,199/month (Scale Max), with custom enterprise pricing above that. Unlike agencies that charge a percentage of your ad spend, we run a fixed-fee PPC management model so our incentive is to lower your cost per click, not inflate your budget.
Realistic Google Ads budget planning by business type: local shops and clinics typically run ৳25,000–৳40,000/month; e-commerce and Shopping-led brands need ৳50,000–৳1,50,000/month to exit Smart Bidding's learning phase; B2B and real estate lead gen usually sit at ৳40,000–৳1,00,000/month. Not sure what fits? Our free 24-hour audit includes a personalised recommendation.
No — we're a fixed-fee pay-per-click consultant, not a percentage-of-spend agency. Most agencies in Bangladesh charge 10–20% of your monthly budget, which means their revenue rises whenever you spend more, regardless of results. We charge a flat monthly retainer instead.
This is deliberate: it's the only structure that aligns our incentives with Google Ads ROI optimization rather than budget inflation. See our full packages & pricing for exact tiers across Starter, Growth, Scale, Shopping/PMax, and Lead Generation. You always pay Google directly for your ad spend — we never hold or invoice for it.
It depends on intent. Google Ads captures existing demand — people already searching for what you sell — which is why Search campaigns convert at a higher rate for services like clinics, law firms, and B2B. Facebook and Instagram Ads create demand, which works better for fashion, food, and impulse-purchase e-commerce.
Most of our Dhaka clients run both. If you're comparing directly, our Facebook & Meta Ads Dhaka page breaks down Meta pricing and setup the same way this page does for Google Ads. As a full-service digital advertising expert in Dhaka, we'll recommend a starting channel based on your budget and sales cycle during your free audit — not push whichever platform we happen to specialise in.
Quality Score is Google's 1–10 rating of how relevant your keywords, ads, and landing page are to a searcher — and it directly sets your cost per click. A low score means you pay more for the same position; a high score can cut your CPC by 30–50%.
Our Google Ads Quality Score improvement process covers three layers: tight ad-group-to-keyword account restructuring so every ad group has one clear theme; Responsive Search Ads written specifically to that theme rather than generic copy; and landing page optimisation — page speed, message match, and mobile usability — since Google measures landing page experience directly. Our accounts average an 8.2 Quality Score versus a 5.4 industry benchmark, which is a large part of why our average CPA drops 42% within 90 days.
Yes — this is one of our highest-ROAS service lines. As a Google Merchant Center expert, we handle full product feed setup, feed rule optimisation, and title/attribute fixes that most Dhaka agencies skip, which is usually why Shopping campaigns underperform.
As a dedicated Performance Max campaign agency, we layer PMax on top of Shopping and Search once your account has enough purchase signal — combining Search, Shopping, Display, YouTube, Gmail and Maps inventory into one AI-optimised campaign. This only works well with clean GA4 integration with Google Ads and enhanced conversions feeding accurate purchase data back to the algorithm — which we set up before ever turning PMax on. See our Shopping/PMax packages for pricing by ad spend tier.
Yes. Google Ads account suspensions and disapprovals are one of the most common reasons Dhaka businesses come to us — usually triggered by circumventing systems flags, misrepresentation issues, or destination mismatches that are easy to miss without policy expertise.
Our Google Ads account reactivation process starts with a full policy audit to identify the exact violation, correcting the root cause (not just resubmitting the same ad), and filing a detailed appeal with supporting evidence. For repeated disapproved ads, we rewrite copy and landing pages to pre-empt the specific policy trigger before resubmission. This is included free with our account audit for new clients whose accounts are currently suspended.
Our free Google Ads audit service covers account structure and campaign settings, Quality Score by ad group, search term reports for wasted spend recovery and missing negative keyword management, conversion tracking accuracy (a huge source of hidden CPA inflation), bid strategy fit for your goal, and a competitor gap analysis.
We deliver a prioritised action plan within 24 hours — free, no commitment. It's the same process we run before onboarding any new client, and most audits uncover 15–30% of monthly spend going to irrelevant search terms that a proper keyword research service and negative list would have blocked from day one.
Yes — proper tracking is the foundation every campaign is built on. Our Google Tag Manager setup covers container configuration, trigger and tag QA, and full Google Analytics 4 for PPC reporting so conversions, revenue, and funnel drop-off are all visible in one place.
Google Ads conversion pixel installation is verified end-to-end — calls, form fills, purchases, and offline conversions — with enhanced conversions layered on top for accuracy after iOS/browser restrictions. For clients also running Meta Ads, we set up cross-channel PPC attribution so you can see which platform is actually driving revenue, not just which one gets the credit last.
As a PPC company based in Dhaka, our strongest expertise is the Dhaka market, but we run campaigns across all 8 divisions of Bangladesh — plus international campaigns for Bangladeshi businesses in the UAE, UK, USA, Canada, and Australia.
Sector-wise, see our full Industries We Serve section — from e-commerce and real estate developer Google Ads to healthcare, education, and fintech. Locally, we run neighbourhood-specific strategy for every part of Dhaka — browse our area pages for Banani, Dhanmondi, Baridhara, Uttara, and the full list under Areas We Serve below.
Remarketing shows ads to people who already visited your site but didn't convert — typically 3–5× cheaper per conversion than cold traffic because the audience already knows your brand. As a Google remarketing agency, we build layered lists: all-visitors, cart-abandoners, and past purchasers, each with different bids and messaging.
RLSA (Remarketing Lists for Search Ads) lets us bid more aggressively when a past visitor searches again. We also build customer match audiences from your CRM or email list and similar audience segments modelled on your best customers — useful for both Search remarketing and Display/YouTube retargeting once remarketing list creation reaches Google's minimum size thresholds.
We use the full extension suite for every account: sitelink extension optimization to send searchers directly to relevant pages, callout extension management for trust signals like "Free Audit" or "24hr Response", and price extension or promotion extensions for e-commerce and service pricing transparency.
For lead-driven businesses, lead form extension ads let people submit their details without leaving the search results page — ideal for clinics, coaching centers, and real estate. For businesses where a phone call is the goal, we run dedicated call-only ads with click-to-call tracking, common for restaurants, service businesses, and emergency-type queries across Dhaka.
Always. Every new account starts with Google Ads competitor analysis — identifying who's bidding on your core terms, their approximate spend range, ad copy angles, and landing page offers. This shapes your initial bid strategy so you're not guessing at a starting CPC.
Our PPC keyword gap analysis then finds terms your competitors rank or bid on that you're missing entirely — often the highest-opportunity, lowest-competition keywords in a category. This competitive PPC intelligence is refreshed monthly for Growth and Scale package clients as part of ongoing Google Ads market research, not just at account launch.
Yes — for businesses with a physical storefront, clinic, or showroom, Local Service Ads management and Maps campaigns drive foot traffic from high-intent "near me" searches. We pair this with precise Google Ads location targeting down to a radius around your specific address or neighbourhood.
We also apply device bid adjustment (most local searches in Dhaka are mobile) and a Google Ads scheduling strategy matched to your actual opening hours and peak footfall windows, so budget isn't spent showing ads when you're closed or understaffed.
Unlike SEO, Google Ads can generate clicks and leads within 24–48 hours of launch. The algorithm exits its learning phase after roughly 30–50 conversion events (typically 1–2 weeks), and accounts are usually fully optimised by month 3. See our 5-step launch process for exactly how we structure the first month.
For urgent timelines — a product launch, Eid campaign, or admission season — we also handle last-minute Google Ads campaign setup on a compressed schedule, and our Google Ads scaling expert team can rapidly expand budget once early data shows a working combination of keyword, ad, and landing page. Seasonal PPC campaign management around Eid, Pohela Boishakh, and admission cycles is planned weeks ahead, not reactively.
Three things separate us from a typical Google Ads agency in Dhaka. First, verified certified Google Ads Partner status rather than self-claimed expertise. Second, a fixed monthly fee instead of a percentage of your spend, so our incentive is your ROAS, not your budget size. Third, every account gets a dedicated PPC-only specialist — see the full comparison table above.
Whether you're a small business needing your first Google Ads consultant or an enterprise Google Ads agency relationship with a $30K+/month account, our packages scale with you without switching providers. Request your free 24-hour audit to see exactly where your account stands today.
Client Reviews
Real reviews from real businesses. ROAS metrics are verified from Google Ads accounts.
"Before Rafirit Station we were spending ৳80,000/month on Google Ads and barely breaking even. Within 60 days they rebuilt everything — our ROAS went from 1.6× to 8.9×. That's the difference between losing money and printing money."
"We're a garments exporter and needed B2B leads from international buyers. Their Google Search campaigns targeting specific countries and job titles are genius. Our cost per qualified enquiry dropped from $210 to $67. Outstanding."
"As a hospital in Dhaka, patient acquisition is everything. Rafirit's Local Ads and call-only campaigns tripled our inbound appointment calls. Their Bangla ad copy was spot on — patients felt like we were speaking directly to them."
Your Dhaka Team
No account handoffs to junior staff. You work directly with certified specialists.
Head of Paid Search
Google Ads certified, 7+ years managing Search & Shopping accounts across Bangladesh and the Gulf.
Performance Max Lead
Specialises in Performance Max and Shopping feed optimisation for e-commerce clients.
Analytics & Tracking
GA4, GTM, and server-side tracking specialist — ensures every conversion is measured accurately.
Client Strategy Lead
Runs monthly strategy calls and translates campaign data into plain-English business decisions.
Risk Reversal
We're confident enough in our process to remove the risk entirely.
If we haven't improved your key metrics within 30 days, that month's management fee is on us.
Month-to-month engagement. You stay because we deliver results, not because you're locked into a contract.
Your Google Ads account, GA4 property, and all campaign data belong to you — even if you ever leave.
We'll identify waste in your current campaigns for free, whether or not you decide to hire us afterward.
Free Resources
No email gate on the basics — practical guides built from what actually works for Dhaka accounts.
How to set a realistic monthly budget by industry, with real Dhaka CPC benchmarks.
PDFThe exact checklist our team uses on every free account audit — run it yourself first.
ChecklistA short walkthrough on how to A/B test Bangla and English ad variations properly.
VideoReady to Start?
Get your free 24-hour account audit. We'll show you exactly where your budget is being wasted and how to fix it — no commitment required.
Free Consultation
Share your account details or website URL and we'll deliver a full audit — wasted spend, Quality Score issues, missed keywords, and an action plan — within 24 hours. No cost, no commitment.
Quality Score audit, keyword gaps, negative keyword review, bidding strategy assessment.
We'll identify every taka being wasted on irrelevant clicks — usually 30–60% of budget.
See exactly what your top competitors are bidding on and what ad copy they're running.
A prioritised list of fixes and opportunities specific to your industry, budget, and goals.
🎯 Request Your Free Audit
Delivered within 24 hours. 100% free, no obligation.
🔒 Your account access is never shared. We use read-only access only. Audit delivered in 24 hours.
Trusted Locally
Trusted by Gulshan's Leading
Businesses Across Industries
From garments exporters to hospitals to e-commerce stores — here's who trusts us with their Google Ads budget.
$120M+
Ad Spend Managed
80+
Active Accounts
97%
Client Retention