Turn More Visitors
into Customers
— Without More
Ad Spend

CRO is the process of increasing the percentage of your website visitors who take a desired action — buying a product, submitting a form, or signing up. If your website gets 10,000 visitors per month and 1% buy (100 sales), CRO aims to increase that to 2% (200 sales) — doubling revenue without spending more on ads. For most Bangladeshi businesses, CRO is the highest-ROI investment they can make: instead of doubling ad spend to get double sales, you fix the conversion leaks that are already costing you money on every visit. A 1% conversion rate increase can mean lakhs of taka in additional monthly revenue from the same traffic.

Our full CRO audit is delivered in 7 days and the quick audit in 48 hours — you'll have an actionable list of conversion improvements immediately. For A/B tests, each test typically runs for 2–4 weeks to collect enough data for statistical significance. The first meaningful results appear within 4–8 weeks of starting a proper CRO programme. For checkout flow optimisation specifically (one of the highest-impact changes), we typically see measurable revenue impact within 30 days. The compounding effect of CRO is significant — each test's winning variant becomes the baseline for the next test, continuously improving over time.

Average e-commerce conversion rates in Bangladesh are typically 0.8%–2.5% for fashion and consumer goods. Top-performing BD stores achieve 3.5%–5.5%. The industry average in Bangladesh is lower than Western markets primarily because of checkout friction — bKash is often hard to find, form fields are excessive, and mobile UX is poor. If your store is below 2%, there are likely significant structural issues in your checkout flow or product pages. If you're between 2–4%, A/B testing can push you into the top performer range. Our CRO clients typically start between 1.2–2.8% and improve to 3.5–5.5% within 6 months of structured optimisation.

Heatmaps record and visualise where every user on your website clicks (click maps), how far they scroll (scroll maps), and where their mouse moves (move maps). The "hot" red areas show where users engage most — the "cold" blue areas show ignored content. For Bangladeshi e-commerce sites, heatmaps consistently reveal that bKash is missed at checkout (it's usually buried in a dropdown), that mobile users rarely scroll past the first product image, and that "above the fold" CTAs are ignored while below-fold CTAs are clicked more. Session recordings show individual user journeys — watching a real user struggle with your checkout is more informative than any analytics report. We install Hotjar (paid) or Microsoft Clarity (free) and collect 2 weeks of data before any analysis begins.

For the quick audit, we only need your URL — no access required. For the full audit, we need Google Analytics 4 read access (read only — no ability to change anything). For A/B testing and implementation, we need editor or admin access to your CMS (WordPress, Shopify, etc.) and Google Tag Manager. We sign an NDA with all clients before receiving any access credentials. We work within your existing systems — we never transfer ownership of any accounts to ourselves, and you retain full control at all times. All test code is added via GTM so nothing touches your core website code without your approval.

A website redesign is an opinion — CRO is data. Most website redesigns are done based on what the designer thinks looks better, what the CEO prefers, or what a competitor is doing. They often take months, cost a lot, and frequently make conversion rates worse (not better) because they're not tested before launch. CRO takes the opposite approach: measure first (what exactly is broken and why?), then make targeted changes to specific elements, then A/B test to prove improvement before deploying site-wide. We'd rather run 10 targeted, tested improvements than do a full redesign — because we can measure the ROI of each change and stop when the returns diminish.