GA4, GTM, Meta Pixel & CAPI setup — a complete tracking stack that captures every conversion accurately, so every marketing decision is backed by clean, reliable data.
Tracking Stacks Built
Data Accuracy Rate
Avg. Missing Data Recovered
Client Rating
Full Analytics Stack Setup
Most businesses are running marketing campaigns with 30–40% of their conversion data missing. iOS 14 privacy changes, ad blockers, cookie consent declines — all silently stripping data from browser-based pixels. The result: Meta and Google optimise your campaigns on incomplete data, wasting budget on audiences that don't convert.
We set up a complete tracking architecture — GA4 with all events configured, GTM with structured tag management, Meta Pixel with CAPI server-side tracking, Google Search Console integration, and custom Looker Studio dashboards — so every lead, sale and conversion is captured and attributed correctly.
The result: better ad optimisation, accurate attribution, real ROI visibility, and marketing decisions backed by data you can actually trust.
Tools We Set Up & Configure
Every tool in your analytics stack configured correctly, connected to each other, and tested before handoff — not just installed and hoped for the best.
Full GA4 property setup — account structure, data streams, all recommended events, custom events, conversions, audiences, attribution model and Search Console linking.
Full GTM container setup — organised tag architecture, triggers, variables and data layer implementation. Enables all other tracking without touching code every time.
Full Meta Pixel installation via GTM — standard events (PageView, ViewContent, AddToCart, Purchase, Lead), custom events, and Event Match Quality optimisation.
Server-side Meta Conversions API — captures conversions browser cookies miss. Recovers 30–40% of lost iOS 14+ data and dramatically improves Event Match Quality for Meta's algorithm.
GSC property setup, site verification, sitemap submission, GA4 integration, and keyword performance monitoring — your organic search intelligence dashboard.
Heatmap and session recording setup — see exactly where users click, scroll and drop off. Behavioural analytics that complement quantitative GA4 data.
Custom branded dashboards combining GA4, Google Ads, Meta Ads, Search Console and more — real-time reports your team actually understands and uses daily.
Advanced server-side GTM setup — routes all tracking through your own server, extending cookie lifetimes, improving data accuracy and reducing page load impact.
How It All Connects
Most businesses have tracking set up in pieces — a pixel here, GA4 there — with no coherent architecture. Data conflicts, duplicate conversions, attribution mismatches and gaps in the funnel are the result.
We design and implement a unified tracking architecture where every tool talks to every other tool through a single GTM container, with server-side CAPI capturing what browsers miss, and all data flowing into clean, deduplicated GA4 reports and a live dashboard.
The result is a single source of truth — one number for every conversion, from every channel, with full attribution. Your marketing team finally knows which campaigns are actually working.
What's Included
Every component of a professional tracking stack — built, tested and validated before handoff. No half-finished setups.
Complete GA4 setup — not just the property, but every event, conversion, audience, attribution model, data retention setting and Search Console link configured correctly.
Professionally structured GTM container — organised by tag type, with clear naming conventions, a data layer implementation, and a complete variable and trigger library.
Browser-side Pixel via GTM plus server-side CAPI via sGTM or direct API integration — fully deduplicated so every conversion is counted exactly once with maximum EMQ.
Before setup, we audit your existing tracking to identify duplicates, missing events, misattributed conversions and broken tags — fixing what's broken first.
Custom Looker Studio report blending GA4, Google Ads, Meta Ads and GSC data — a live, auto-refreshing dashboard your entire team can access and understand.
Every tracking implementation is fully tested before handoff — real events fired, verified in GA4 DebugView, Pixel Events Manager, and GTM Preview — with documentation provided.
The Cost of Broken Tracking
Broken tracking isn't just an inconvenience — it's actively costing you money. Here's exactly what's at stake.
Apple's App Tracking Transparency changes mean browser-only pixels miss 30–40% of conversions. Without CAPI, Meta is optimising your campaigns on incomplete data — wasting 30–40% of your budget on the wrong audiences.
Meta's own data shows advertisers with Event Match Quality scores above 8.0 see up to 3× better ROAS than those below 6.0. Our setups consistently achieve EMQ 9.0+ — because we implement CAPI properly.
Across 200+ audits, we've found 87% of websites have significant tracking errors — duplicate events, missing conversions, broken attribution or incorrect event configuration. Most businesses don't know.
If your analytics data is wrong, every decision based on it is wrong. Scaling the wrong campaigns, pausing the right ones, investing in the wrong channels — bad data drives bad decisions that compound over time.
After our full stack setup, every conversion is attributed to the correct source — organic search, paid ads, email, direct or social. You finally know which channels are actually driving revenue, and which are getting credit they don't deserve.
Our complete tracking stack — GA4 + GTM + Pixel + CAPI + server-side tagging — achieves a 98% data accuracy rate versus industry average of 60–70% with browser-only setups. More data means better decisions.
Our Analytics Setup Process
A methodical setup process that builds every layer of your tracking stack correctly — tested at each stage before moving to the next.
Why Rafirit Station
We don't just install tags — we build tracking systems that give you reliable, actionable data. Here's what makes our approach different.
We never start implementation without auditing your existing setup. Building on broken foundations wastes time — we fix before we build.
We don't just install the browser pixel and leave. CAPI server-side tracking is included in every Meta setup — because without it, you're losing 30–40% of your data.
Every event is fired in a test environment and verified in the native tool — DebugView, Events Manager, GTM Preview — before we call it done.
Full written documentation of every tag, event, trigger and data layer push — so your dev team can maintain and extend the setup without starting from scratch.
WordPress, Shopify, WIX, React, Laravel — we've implemented tracking stacks on every major platform and know the quirks and edge cases of each.
Accurate tracking improves ad performance immediately. Clients typically see ROAS improvements that pay for the tracking setup within the first month of better-optimised campaigns.
Stacks Built
Data Accuracy
Client Rating
Avg. Meta EMQ
Get a free tracking audit — we'll check your GA4, GTM and Meta Pixel for errors and tell you exactly what you're losing and how to fix it.
Real Results
Fixing tracking isn't just a technical task — it directly improves campaign performance, reduces wasted spend and unlocks better business decisions.
London fashion brand running Meta Ads with browser-only pixel. After CAPI setup, EMQ went from 5.2 to 9.4. Meta's algorithm found better buyers — ROAS improved 41% with zero change to creative or budget.
Dhaka e-commerce store on Shopify — GA4 was only tracking 22% of actual conversions due to misconfiguration. After full rebuild, 340% more conversions visible. Team finally understood which campaigns drove revenue.
Dubai SaaS company GTM container had 67 redundant or duplicate tags — firing multiple times per page, inflating conversion numbers 3×. After cleanup, data became reliable for the first time in 2 years.
Toronto agency client: full stack from scratch — GA4 + GTM + Pixel + CAPI. Achieved 9.4 EMQ score (industry average 5.8). Meta Ads cost-per-lead dropped 38% in 30 days from better signal quality.
Melbourne retailer using 6 separate platforms to get their marketing data. After Looker Studio setup blending GA4, Google Ads, Meta and GSC — one dashboard, one team meeting, all questions answered.
Dhaka clinic with strict cookie consent banners — many visitors declining tracking. Server-side GTM with 1st party cookies extended tracking window and recovered 35% more conversions than browser-only setup.
Analytics Setup Packages
Fixed-price packages with clear deliverables. Every setup is fully tested before handoff.
💡 Need ongoing analytics support? Ask about our monthly analytics retainer — from $199/month →
Client Reviews
"Our ROAS improved 41% just from the CAPI setup — no change to creative or budget. We had no idea we were losing that much conversion data. The audit report alone was worth the entire project cost."
"We had 67 duplicate tags in our GTM container and didn't know it. Our conversion data was inflated 3×. After the cleanup we had accurate numbers for the first time in 2 years and immediately cut two underperforming campaigns."
"The Looker Studio dashboard replaced 6 separate reports we were pulling manually every week. Now one dashboard tells us everything — channels, ROAS, conversions, rankings — in one 5-minute Monday review. Life-changing."
Common Questions
Since Apple's iOS 14 update, browser-based pixels can no longer track users who've opted out of tracking — typically 30–40% of your audience on iOS devices. This means Meta is optimising your ad campaigns on incomplete data, wasting budget finding the right buyers. CAPI (Conversions API) sends conversion events server-to-server, bypassing browser restrictions entirely, recovering that lost data and dramatically improving Event Match Quality — which directly improves how Meta's algorithm targets and optimises your ads. Without CAPI, you're running blind.
We need access to your Google Tag Manager container (or we create one and install GTM on your site), your GA4 account, your Meta Events Manager, and typically WordPress/Shopify/WIX admin access to install the GTM snippet. For server-side CAPI, we may also need access to your hosting environment or your website's backend. We clearly communicate what access we need and why before requesting anything, and we use minimum necessary permissions — we don't need (or ask for) full admin access to anything unnecessarily.
Yes — GA4 audits are one of our most common engagements. Most GA4 setups we audit have at least one significant issue: duplicate event tracking (counting conversions multiple times), missing key events (forms, phone clicks, WhatsApp), incorrect conversion goal setup, or poor data retention settings. We conduct a full audit, deliver a written report of everything we find, then implement all fixes. The audit takes 48 hours and is included in our Starter and Full Stack packages.
Event Match Quality is Meta's score (0–10) for how well your Pixel and CAPI events can be matched to actual Facebook/Instagram users. Higher EMQ means Meta can attribute more of your conversions to real people, giving its algorithm better signals to find similar high-value buyers. Advertisers with EMQ above 8.0 see dramatically better campaign performance than those below 6.0 — often 2–3× better ROAS at the same spend level. Our full stack setups consistently achieve EMQ 9.0+ because we implement CAPI with proper user data hashing and deduplication.
Universal Analytics (the old Google Analytics) was permanently sunset by Google in July 2023 — it no longer processes new data. GA4 is the replacement, and it works very differently: it's event-based (every interaction is an "event") rather than session-based, uses a different data model, has different attribution, and reports data differently. If you're still seeing "GA4" in your account but have questions about data or metrics that look different from what you expected, we can explain GA4's new model and help you configure it to track the metrics that actually matter for your business.
Yes — all setups include 30-day post-launch support. After that, we offer a monthly analytics retainer (from $199/month) covering: ongoing event monitoring, new conversion goal setup as your business evolves, dashboard updates, quarterly data audits, and interpretation support when you have questions about what your data means. Many clients find ongoing retainer support valuable because tracking requirements change as websites are updated, new campaigns are launched, or platforms change their tracking specifications.
Is Your Tracking Accurate?
We'll audit your GA4, GTM and Meta Pixel — and tell you exactly how much conversion data you're losing and how to get it back.
Free Consultation
Book a free tracking audit — we'll review your GA4, GTM and Pixel setup, identify every error and gap, and propose a complete fix within 48 hours.
We check your GA4, GTM and Meta Pixel for errors, duplicates and missing events — written report within 48 hours.
We calculate how much conversion data you're currently losing and what it's costing your ad campaigns in wasted spend.
A prioritised implementation plan — what to fix first, what to add, and in what order for the fastest ROI impact.
Free audit and roadmap — engage us only when you're confident in the value we'll deliver.
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