Stop losing money to bad UX. Rafirit Station's CRO experts use heatmaps, A/B testing, UX audits and landing page optimization to systematically increase your conversion rate — without spending more on ads.
Avg. Conversion Lift
Projects Optimized
Audit Turnaround
Client Rating
What is CRO?
The average website converts just 2–3% of visitors into customers. That means 97% of your traffic — and ad spend — is leaving without buying.
Conversion Rate Optimization (CRO) is the science of systematically testing and improving your website — forms, headlines, CTAs, checkout flows, page speed — to convert more of your existing traffic into leads and sales.
For every $1 invested in CRO, the average return is $100+. It's the highest-ROI digital service available — because you're fixing the leaks before pouring in more traffic.
CRO Services
A complete suite of conversion optimization services — from audits and heatmaps to A/B testing and checkout flow redesign.
A comprehensive forensic analysis of your website — identifying every friction point, trust killer, and conversion leak across your entire funnel.
See exactly where users click, scroll, rage-click and drop off — turning anonymous traffic data into actionable conversion intelligence.
Data-driven split testing of headlines, CTAs, layouts, images, and pricing — letting real user behavior determine what wins.
Redesign or optimize your landing pages specifically for ad traffic — with CRO-first layouts that turn clicks into leads and sales.
Fix the #1 revenue leak in e-commerce — reduce cart abandonment and streamline the path from "add to cart" to "order confirmed."
You can't optimize what you can't measure. We build a complete GA4 + GTM tracking stack so every lead and sale is accurately attributed.
Our CRO Process
A proven 6-step research-to-results framework — no guesswork, just data-driven decisions that compound over time.
ROI Calculator
Enter your numbers and see exactly how much extra revenue a 2× conversion lift could generate for your business.
Results are illustrative estimates based on industry averages. Actual results depend on traffic quality, industry, and starting conversion rate. Book a free audit for a personalised projection.
Why Choose Us for CRO
We're not designers who do "a bit of CRO." We're dedicated conversion specialists who've optimized 300+ websites — and we prove everything with data.
Every recommendation is backed by your actual analytics, heatmaps, and session recordings — not opinions or guesswork.
We never call a winner without statistical significance. Minimum 95% confidence on every test — real results, not flukes.
CRO isn't a one-time project. Our monthly retainer clients see compounding gains quarter after quarter.
The same rigor as top US/UK CRO agencies — at up to 70% less. No compromise on methodology or results.
We optimize from first ad click to post-purchase. More conversions AND higher average order values from the same traffic.
Avg. Conversion Lift
Across all CRO clientsAudit Turnaround
Full report in 2 daysSites Optimized
E-com, SaaS, Lead genTest Confidence Level
Statistical rigor alwaysClient Rating
Clutch, Google & UpworkLess vs. UK/US Agencies
Same quality, better priceCRO Packages & Pricing
Choose the level of CRO engagement that fits your business stage. All plans include a free audit before you commit.
💡 Not sure which plan is right? Book a free 30-min CRO strategy call →
Tools & Technology
We use the same tools trusted by the world's top e-commerce brands and SaaS companies.
Heatmaps & recordings
Free heatmap tool
Funnel & event tracking
Tracking implementation
A/B & multivariate testing
Experimentation platform
CRO design & prototyping
CRO performance dashboards
CRO Client Results
Our CRO work has generated millions in additional revenue for clients across e-commerce, SaaS, and lead generation.
"Our Shopify store was getting 8,000 visits per month but only converting at 1.4%. After Rafirit's CRO audit and 3 months of A/B testing, we're at 4.1%. That's an extra $31,000 every month — from the same traffic."
"Our lead form was getting a 2.2% completion rate. Their heatmap analysis showed people were abandoning at the phone field. One change — making it optional — jumped us to 5.8%. Simple but worth $18K/month in new pipeline."
"Our checkout abandonment was at 79%. After their checkout flow optimization, it dropped to 51%. We're processing 180 more orders per month without spending a taka more on ads. Incredible ROI on the service."
Frequently Asked Questions
For meaningful A/B testing, we recommend at least 1,000–2,000 monthly visitors per page you want to test. However, our CRO Audit package is valuable from day one — identifying structural and UX issues that improve conversions regardless of traffic volume. We'll advise honestly on what's achievable at your current traffic level.
Quick wins from the audit (fixing obvious UX issues, improving CTAs) can be implemented in week 1–2 and often show immediate improvements. A/B tests typically run 2–6 weeks to reach statistical significance. Most clients see measurable conversion lifts within 60–90 days, with compounding improvements over 6–12 months of ongoing CRO.
Absolutely. CRO principles are universal — reducing friction, building trust, and making it easy to buy or enquire. We've successfully optimized websites for restaurants in Dhaka, e-commerce stores serving Bangladesh, and service businesses in Chittagong and Sylhet. Local language, currency display, bKash/Nagad payment trust signals, and mobile-first optimization are all part of our BD-specific CRO approach.
Yes — we're platform-agnostic. We work with WordPress, Shopify, WooCommerce, WIX, Squarespace, custom-built sites, and more. Our team includes developers who can implement A/B tests, page redesigns, and checkout changes directly on your existing platform without disrupting your live site.
The audit gives you a clear picture of what's broken and a roadmap to fix it — you then implement changes yourself or hire us. The monthly retainer is a continuous optimization program: we run A/B tests, analyze results, implement winners, and iterate every month. CRO compounds — each winning test becomes the new baseline for the next. Our clients on 6+ month retainers consistently see the highest ROI.
No. We use A/B testing tools that run variants separately from your live site, so your original design is always preserved. Changes are only made permanent after testing proves they're winners. Our developers also conduct full QA across desktop, tablet, and mobile before any live implementation. We treat your site with the same care as our own.
We guarantee our process and methodology — which is the only honest guarantee in CRO. Any agency that guarantees specific conversion lifts is not being truthful. What we do guarantee: statistically valid testing, data-backed decisions, transparent reporting, and continuous iteration until we find what moves your numbers. Our 4.9★ rating and 98% client retention reflect the actual results we consistently deliver.
Ready to Convert More?
Free 30-minute CRO strategy call — we'll identify your top 3 conversion killers before you spend a penny.
Free CRO Audit
Book a free 30-minute CRO strategy call. We'll review your website live, identify your top 3 conversion killers, and recommend exactly what to fix first — no commitment required.
We'll look at your site together and spot the biggest conversion issues in real time.
Quick review of your GA4 setup — are you even tracking conversions correctly?
We'll estimate how much additional revenue a CRO program could generate for your business.
100% free with no obligation. Engage us only if you're fully convinced we can help.
🔄 Get Your Free CRO Audit
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🔒 100% confidential. We respond within 2 hours during business hours (Mon–Fri 9AM–8PM BST).