#1 Full-Funnel
Performance
Marketing in Dhaka

Performance marketing means every activity is tied to a measurable outcome — revenue, leads, app installs, or sign-ups. Unlike traditional marketing where you pay for impressions or brand awareness without knowing the return, performance marketing tracks exactly what each taka spent produced in revenue. We use GA4, conversion tracking, and attribution modelling to show you precisely which campaigns, keywords, and creatives generated each sale or lead. If something isn't generating a positive return, we stop it and reallocate budget. Full-funnel means we optimise not just ad clicks, but the entire journey from first touch to purchase.

For most Dhaka SMEs, we recommend starting with ৳30,000–৳80,000 per month in ad spend (approximately $300–$800 USD). This is enough to generate meaningful data and results on Google Search or Meta. E-commerce brands typically see best results at ৳80,000–৳2,50,000/month ($800–$2,500 USD). Healthcare and education verticals can often start smaller — ৳20,000–৳40,000/month — because average transaction values are higher. Our management fee is separate from your ad spend. You pay the platforms directly (Google, Meta) and pay us a monthly management fee. During your free audit, we'll give you a specific recommendation based on your industry and goals.

Paid ads (Google and Meta) typically show measurable results within 2–4 weeks as campaigns optimise. In the first 2 weeks, we're building audiences and collecting data. By weeks 3–4, we begin scaling what works. Most clients see a meaningful improvement in ROAS within 30–60 days. SEO takes longer — 3–6 months to see significant organic traffic growth, with compounding results over 12 months. The combined strategy is powerful: paid ads provide immediate revenue while SEO builds sustainable long-term traffic that costs nothing per click. We set realistic expectations upfront — we'll tell you exactly what to expect in month 1, month 3, and month 6 before you commit.

Yes — bilingual campaigns are one of our key advantages. For Meta Ads, we create ads in both Bangla and English, and test which language converts better for your specific audience. For Google Search, we target both Bangla search queries (e.g. "চাকরি ঢাকা") and English queries. For SEO, we create content in both languages targeting relevant Bangladeshi search terms. We also deeply understand Bangladeshi consumer behaviour — seasonal spikes (Eid, Puja, boishakh), popular payment methods (bKash, Nagad), preferred social platforms (Facebook dominates in Bangladesh), and the types of trust signals that convert BD consumers. This local knowledge makes a significant difference in performance.

Full transparency is a core commitment. First: you pay the platforms directly — you hold the Google Ads and Meta Ads accounts in your name, and you can see every rupee of spend in real time. We never touch your money. Second: we set up a custom Looker Studio dashboard so you can see live performance 24/7 — spend, conversions, ROAS, cost per acquisition — without waiting for a monthly report. Third: we provide weekly performance summaries and monthly strategy calls where we walk through exactly what we spent, what it produced, and what we're changing next month. You're always in control and always informed.

We ask for a 3-month minimum commitment for paid ads management. This is because campaigns need at least 8–12 weeks of data to properly optimise — month 1 is setup and baseline data collection, month 2 is optimisation, and month 3 is when you see the full benefit of structured testing. Starting and stopping earlier means paying for setup costs without getting the benefit. For SEO, we ask for a 6-month minimum because search rankings take time. After the minimum period, we move to month-to-month with 30 days notice to cancel. No long-term lock-in, no cancellation penalties after the minimum.