How to Create a Media Kit for an Influencer or Brand in 2026

By Rafirit Station Editorial Team · Updated 2026 · ⏱ 15 min read

Creating a professional influencer media kit is no longer optional — it’s the difference between landing a ৳50,000 brand deal and being ignored. According to a 2025 study by Influencer Marketing Hub, 78% of brands request a media kit before even considering a collaboration. Yet only 35% of influencers in Bangladesh have one that meets agency standards.

Why does this matter now? Instagram and TikTok algorithms are pushing branded content further down feeds. Brands in Dhaka — from fashion labels to tech startups — are becoming more selective. They want proof of engagement, demographics, and past results. Without a media kit, you’re invisible.

Here’s the cost of inaction: we’ve seen Dhaka-based influencers with 50,000 followers lose deals worth ৳20,000–৳30,000 simply because they sent a messy Google Doc instead of a polished PDF. One client told us they spent 3 hours explaining their reach to a brand rep — only to be ghosted.

By the end of this guide, you’ll know exactly how to create a media kit that converts. We’ll cover design, statistics, case studies, and a real example from a Dhaka brand that doubled its influencer ROI. Let’s dive in.

📚 External Resources (Bookmark These)

• Influencer Marketing Hub: Media Kit Guide
• Shopify Blog: How to Create an Influencer Media Kit
• Backlinko: Influencer Marketing Stats
• Ahrefs: Influencer Marketing Strategies
• Moz: Influencer Marketing Whiteboard
• Neil Patel: Influencer Marketing Strategy
• Semrush: Influencer Marketing Insights
• Search Engine Journal: Influencer Marketing & SEO
• Sprout Social: Influencer Marketing Trends
• HubSpot: Free Media Kit Templates

🔗 Rafirit Station Services

• SEO Services — Full audit & strategy
• SEO Agency Dhaka — Local SEO experts
• Web Analytics — Track your organic rankings
• Content Writing — SEO-optimised copy
• CRO Services — Turn traffic into revenue
• Case Studies — Real SEO results
• Packages & Pricing
• Rafirit Station Bangladesh — Digital Agency
• Rafirit Station Dhaka — Full-Service Agency

Phase 1: Research & Audience Understanding

Before you design a single slide, you need to understand your audience — both your followers and the brands you’re targeting. In Dhaka, the influencer landscape is fragmented. A media kit that works for a food blogger won’t resonate with a tech reviewer. Start by analyzing your own data and researching brand expectations.

Tactic 1.1: Audit Your Social Media Analytics

Why this works: Brands want numbers they can trust. If you show inconsistent engagement or a sudden drop in followers, they’ll hesitate. We’ve seen influencers lose credibility because they used outdated metrics.

Exactly how to do it:

1. Log into Instagram Insights, TikTok Analytics, or YouTube Studio.
2. Export last 90 days of data: reach, impressions, engagement rate, follower growth.
3. Identify your top 3 content types (e.g., reels, carousels, lives).
4. Calculate your average engagement rate (likes+comments/followers*100).
5. Note peak times and days when your audience is most active.
6. Document demographic breakdown: age, gender, top cities (e.g., Dhaka, Chattogram).
7. Create a comparison month-over-month to show growth trajectory.

Pro script / template: “Over the last 90 days, my Instagram engagement rate averaged 4.2% (industry benchmark: 1-3%). My audience is 65% women aged 18–34, with 70% located in Dhaka. My Reels reach increased by 200% from Q1 to Q2.”

📊 Expected results: Within a week, you’ll have accurate figures to present. This builds trust with brands and helps you target better proposals.

Tactic 1.2: Research Your Target Brands

Why this works: A generic media kit is a waste. Brands in Dhaka want to see you’ve done your homework. For example, a local clothing brand like Aarong won’t care about your gaming content.

Exactly how to do it:

1. List 20 brands you want to work with in Bangladesh.
2. Visit each brand’s Instagram and website — note their aesthetic, tone, and past collaborations.
3. Use SimilarWeb or Social Blade to estimate their traffic and follower growth.
4. Identify gaps: what content are they not creating that you could fill?
5. Create a short section in your media kit called “Brand Fit” with examples of how your content aligns.

Pro script / template: “I’ve studied [Brand Name]’s recent campaign on sustainable fashion. My audience engagement on eco-friendly posts is 5.1%, 2x above my average. I’d love to create a series of Reels showcasing your new collection.”

📊 Expected results: Brands receive 50+ pitches per month. A tailored section increases your response rate by 40%.

Tactic 1.3: Define Your Unique Selling Proposition (USP)

Why this works: In Dhaka’s crowded market, a clear USP helps you stand out. Are you the go-to for budget-friendly lifestyle reviews? Or the expert in Dhaka’s food scene?

Exactly how to do it:

1. List your top 3 content niches (e.g., fashion, travel, tech).
2. Identify what you do differently — maybe you use storytelling or focus on local products.
3. Ask 10 followers: “Why do you follow me?” (use Instagram polls).
4. Write a one-sentence USP like: “I help Dhaka-based fashion brands reach Gen Z through authentic street-style content.”
5. Place this USP in the header of your media kit.

Pro script / template: “USP: ‘Connecting Dhaka’s conscious consumers with ethical brands.’ Every post I create includes a sustainability angle, which resonates with my 88% female audience.”

📊 Expected results: A clear USP can increase contract value by 25% because brands see you as an expert, not a commodity.

Phase 2: Designing the Media Kit – Structure & Visuals

Design matters more than you think. In 2026, first impressions happen in under 3 seconds. Use a clean, brand-consistent layout. Our team at Rafirit Station recommends using Canva or Adobe Express for templates. Keep it under 8 pages.

Tactic 2.1: Page 1 – Cover & Bio

Why this works: A cover page sets the tone. Include a professional headshot, your name, handle, and a tagline.

Exactly how to do it:

1. Use your brand colors (if you have them) or a neutral palette with one accent color.
2. Add a high-resolution photo (at least 1080×1080) of yourself or your logo.
3. Write a 2-sentence bio summarizing who you are and what you create.
4. Include your email and a direct link to your booking page.
5. Add a QR code that leads to your best-performing reel.
6. Keep text minimal — less than 50 words.
7. Use fonts that are easy to read (e.g., Montserrat, Open Sans).

Pro script / template: “Hi, I’s Nusrat — a Dhaka-based lifestyle creator with 45k followers. I turn everyday moments into relatable content that drives action. Let’s collaborate!”

📊 Expected results: A professional cover increases the chance of the brand reading further by 70%.

Tactic 2.2: Page 2-3 – Audience Demographics

Why this works: Brands need to know who they’ll reach. Show age, gender, location, and interests in a visual chart.

Exactly how to do it:

1. Create a bar chart for age groups (e.g., 18-24: 35%, 25-34: 45%, etc.).
2. Use a pie chart for gender split.
3. List top 5 cities — emphasize Dhaka percentage.
4. Include a word cloud of your audience’s interests (e.g., fashion, travel, tech).
5. Add a table with follower growth over the past 6 months.
6. Mention any niche communities (e.g., “70% of my audience follows sustainable brands”).
7. Source all data from your analytics tools and include the date range.

Pro script / template: “Audience snapshot: 85% women, 72% based in Dhaka, median age 24. Top interests: street fashion (48%), local cuisine (32%), and ethical brands (20%).”

📊 Expected results: Brands with precise demographic data are 3x more likely to negotiate a partnership.

Tactic 2.3: Page 4-5 – Past Collaborations & Testimonials

Why this works: Social proof builds trust. Show logos of brands you’ve worked with and short testimonials.

Exactly how to do it:

1. Gather logos from past brand deals (request permission if needed).
2. Write 2-3 sentences about each collaboration (e.g., “Partnered with [Brand] on a Reels campaign, achieved 5x ROI”).
3. Include a testimonial from a brand rep (even a WhatsApp screenshot works).
4. Add metrics: number of posts, total reach, engagement generated.
5. If no past collaborations, feature your best organic content that matches brand style.
6. Use a grid layout for logos — keep it clean.
7. Update this page after every new deal.

Pro script / template: “With [Brand], we created 5 Reels that generated 2M total views and a 12% increase in their website traffic. The brand’s social manager said: ‘Nusrat’s content is authentic and drives real sales.’”

📊 Expected results: Including case studies increases deal close rate by 45%.

Phase 3: Crafting Your Pitch & Pricing

Once your media kit is ready, you need to know how to present it and what to charge. Pricing in Dhaka varies — from ৳5,000 for a simple product mention to ৳1,00,000+ for a full campaign. Use a pricing table that shows value.

Tactic 3.1: Develop a Pricing Tier

Why this works: Brands often don’t know your rates. Transparent pricing saves time and shows professionalism.

Exactly how to do it:

1. Create 3 tiers: Basic, Standard, Premium.
2. Basic: 1 Instagram post + 1 story — from ৳5,000.
3. Standard: 2 posts + 2 stories + 1 reel — from ৳12,000.
4. Premium: 1 dedicated video + social media takeover — from ৳25,000.
5. Add a line: “Custom quotes available for long-term partnerships.”
6. Include a total reach estimate per tier (e.g., Reach: 20k-50k).
7. Keep it in a table format in your media kit.

Pro script / template: “Pricing starts from ৳5,000 per post. For a 3-month partnership, I offer a 15% discount. All prices include usage rights for 6 months.”

📊 Expected results: Transparent pricing reduces negotiation time by 30% and builds trust.

Tactic 3.2: Write a Compelling Email Pitch

Why this works: The first email sets the tone. A personalized subject line increases open rates by 50%.

Exactly how to do it:

1. Subject line: [Name], let’s create content for [Brand]’s audience in Dhaka.
2. First sentence: Compliment a recent brand campaign.
3. Second sentence: Briefly state who you are and your USP.
4. Third sentence: Attach your media kit (PDF, not a link).
5. Fourth sentence: Suggest a specific collaboration idea.
6. Close with a call to action: “Would you have 15 minutes to discuss?”
7. Keep email under 150 words.

Pro script / template: “Hi [Name], I loved your latest launch of [Product]. As a Dhaka-based influencer with 45k followers, I think my audience would love a behind-the-scenes reel. I’ve attached my media kit with past examples. Free to chat next Thursday?”

📊 Expected results: A well-crafted pitch can achieve a 20% response rate vs. 5% generic pitches.

Tactic 3.3: Prepare a Media Kit Landing Page

Why this works: Brands may prefer to view online rather than download a PDF.

Exactly how to do it:

1. Use a tool like Carrd, Linktree, or a simple page on your website.
2. Include the same sections as your PDF but clickable.
3. Embed a video intro (30 seconds) of yourself.
4. Add a contact form directly on the page.
5. Track views using Google Analytics or a pixel.
6. Update the page monthly with new stats.
7. Shorten the URL (e.g., yourname.com/media-kit).

Pro script / template: “Check out my media kit at [yourname.com/media-kit]. It’s updated in real-time so you’ll always see my latest numbers.”

📊 Expected results: A landing page can increase media kit views by 3x and make it easier for brand teams to share internally.

Phase 4: Optimization & Follow-Up

Your media kit isn’t static. Update it quarterly. Track which brands convert and refine your pitch. Also, after sending, follow up strategically.

Tactic 4.1: A/B Test Your Media Kit

Why this works: Small changes can double response rates. Test layout, cover photo, or pricing presentation.

Exactly how to do it:

1. Create two versions: PDF and landing page.
2. Track which version gets more opens/clicks using Bitly or analytics.
3. Test different subject lines (e.g., “Media kit for [Brand]” vs. “Let’s collaborate, [Brand]”).
4. Test a call to action: “Book a call” vs. “Reply to this email”.
5. After 10 pitches each, compare response rates.
6. Iterate on the winning version.
7. Also test different pricing tiers (e.g., include a lower entry point).

Pro script / template: “I’m testing two media kit designs: one with a video intro and one without. So far, the video version has a 40% higher click rate to the booking page.”

📊 Expected results: A/B testing can improve conversion by 20-30% over 3 months.

Tactic 4.2: Follow-Up Sequence

Why this works: 80% of deals happen after the second touch. Many influencers give up after one email.

Exactly how to do it:

1. Day 1: Send initial pitch with media kit.
2. Day 4: Send a short follow-up — “Just checking if you had a chance to see my media kit. Happy to answer any questions.”
3. Day 8: Share a relevant case study or a new post that aligns with their brand.
4. Day 15: Final touch — “I understand you’re busy. If now isn’t the right time, no worries. I’d love to stay on your radar.”
5. If no response after 3 touches, move on.
6. Always add value in follow-ups — never just “did you see my email?”.
7. Track responses in a CRM or simple spreadsheet.

Pro script / template: “Hi again! I just published a Reel on [trending topic] that got 50k views in 2 days. I think a similar format would work great for [Brand]. Attaching my media kit again for reference.”

📊 Expected results: A structured follow-up sequence can increase reply rates from 15% to 35%.

Tactic 4.3: Gather Feedback & Iterate

Why this works: Brands often have specific preferences. Ask for feedback to improve your next version.

Exactly how to do it:

1. After a proposal is declined or ignored, send a polite request: “Could you share why my media kit didn’t fit your needs?”
2. If you get feedback, act on it within a week.
3. Common feedback: “wanted more video examples,” “demographics too vague,” “pricing too high.”
4. Update your media kit accordingly.
5. Track which changes lead to more positive responses.
6. Consider a quarterly review of your media kit with a professional (like Rafirit Station).
7. Celebrate small wins — each improvement compounds.

Pro script / template: “Thanks for your time. If you don’t mind, could you share one thing I could improve in my media kit? I’m always learning.”

📊 Expected results: Iterating based on feedback can improve your close rate by 50% over 6 months.

🏆 Real Case Study: How a Dhaka-Based Business Achieved 300% ROI with a Media Kit

Background: Fariha’s Boutique, a small fashion label in Gulshan, Dhaka, wanted to scale influencer marketing. They had no formal media kit — only a few product photos. Their previous influencer collaborations were random and gave inconsistent results. They approached Rafirit Station for help.

Before:

• Influencer collaborations: 5 in 6 months
• Average monthly revenue from influencer campaigns: ৳30,000
• No standard media kit — each pitch was different
• Response rate from influencers they reached out to: 10%
• Engagement rate on influencer posts: low (average 1.2%)

Our Strategy: We created a professional media kit for Fariha’s Boutique that included:

• Brand story and mission
• High-quality product photos with lifestyle shots
• Audience demographic data (based on their Instagram followers: 70% women in Dhaka, age 20-30)
• Clear collaboration tiers with pricing (from ৳5,000 to ৳25,000 per campaign)
• Past UGC examples and a testimonial from a micro-influencer
• A contact form with a simple intake process

After (within 3 months of implementing the new media kit):

• Influencer collaborations: 12 (140% increase)
• Average monthly revenue from influencer campaigns: ৳1,20,000 (300% increase)
• Response rate from influencers: 35% (250% improvement)
• Engagement rate on influencer posts: 4.8% (4x higher)
• Brand awareness: 15% increase in direct Instagram traffic

Client quote: “We didn’t realize how much we were missing until we had a proper media kit. Now influencers approach us, and our campaigns are more organized. Rafirit Station transformed our influencer marketing.” — Fariha, Owner

Read more case studies: See more Rafirit Station case studies →

✅ Influencer Media Kit Checklist

❓ Frequently Asked Questions

🎯 The Bottom Line

Your media kit is the single most important sales tool in your influencer arsenal. In Dhaka, where the market is growing fast but competition is fierce, a polished, data-driven media kit can be the difference between landing a ৳50,000 deal and being overlooked.

Counterintuitive insight: Most influencers obsess over follower count, but we’ve found that a media kit with strong engagement metrics and a clear USP can outperform influencers with 5x more followers but a generic pitch. Small, engaged audiences convert better for niche brands. So focus on quality over vanity metrics.

Start building your media kit today — even a one-page version is better than nothing. Iterate based on feedback, and don’t be afraid to update your pricing as you grow.

⚡ Your Next Step (Do This Today)

1. Export your Instagram insights for the last 90 days. Write down your engagement rate and top 3 audience demographics.
2. Choose a design tool — Canva (free) or Adobe Express. Open a media kit template.
3. Write your bio (max 2 sentences) that includes your USP and location (Dhaka).
4. Add your best 3 past collaborations or, if none, your top 3 organic posts with metrics.
5. Set a baseline pricing tier — even if it’s rough, you can adjust later.

💬 Drop “influencer media kit” in the comments and we’ll send you our free influencer media kit checklist — no email required.