Case Study: How We Generated 200+ Qualified Leads for a B2B Client in 90 Days

Case study how we generated leads for client — real strategy, real numbers, real results. This case study breaks down exactly how we helped a B2B service client go from 0 to 200+ qualified leads in 90 days, and what you can learn from it.

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Let’s build a custom lead generation system for your business — using the same multi-channel approach that delivered a 34x ROI.

Lead Magnet Strategy | Multi-Channel Ads | Email Nurture

Introduction: Why This Case Study Matters

Most case studies are fluff.

  • “We helped a client grow their business.” (By how much?)
  • “We used a multi-channel approach.” (What exactly did you do?)
  • “The client was thrilled.” (How many leads? What did they pay?)

This case study is different. I’m sharing everything — the strategy, the tactics, the numbers, the mistakes, and the lessons.

Whether you’re an agency owner looking to replicate this or a business owner wondering what’s possible, you’ll find exactly what worked (and what didn’t).

See more Rafirit Station case studies with real results →

The Client: Who We Worked With

Industry: IT & Software Development Services (B22B)
Location: Dhaka, Bangladesh (serving local and international clients)
Services offered: Custom software development, mobile apps, web development, IT consulting
Target clients: Small to medium businesses, startups, and enterprises needing development support

Starting point before us:

  • Zero formal lead generation system
  • A website with minimal traffic
  • A LinkedIn page with 200 followers, inactive for months
  • Relied entirely on word-of-mouth and founder’s personal network
  • Average 2-3 inbound inquiries per month (mostly low-quality)

The goal: Generate 50+ qualified leads per month within 90 days.
The budget: BDT 1,00,000/month for marketing (ads + tools + content).

Need a similar lead generation system for your business? Rafirit Station can help.

The Problem: What Wasn’t Working

Before we stepped in, here’s what the client had tried (and why it failed):

  • Facebook boost posts: Spending BDT 20,000/month on boosted posts. Got likes and shares — zero leads.
  • Freelance SEO: Hired someone for BDT 15,000/month. Six months later, no ranking improvement. Professional SEO delivers different results.
  • Cold email: Bought a list of 5,000 emails. Sent generic templates. Got 2 replies, both angry.
  • Networking events: Attended 5 events. Got business cards. Followed up once. Heard nothing back.

The root problem: Spray-and-pray marketing. No clear targeting. No lead magnet. No follow-up system. No tracking.

The Strategy: Our 4-Pronged Approach

We didn’t use one channel. We built a system where channels worked together.

The Strategy Overview:

Google AdsSearch ads for high-intent keywordsCapture ready-to-buy prospectsBDT 30,000/month

Channel Tactic Goal Budget Allocation
LinkedIn Organic content + direct outreach Build authority, start conversations BDT 10,000 (Sales Navigator)
Facebook Ads Lead form ads + retargeting Drive inbound leads BDT 50,000/month
Email Nurture 5-email follow-up sequence Convert cold leads into meetings BDT 0 (tools already owned)

Core principle: Give value first. Ask for the meeting second.

Rafirit Station’s full-funnel digital marketing follows this exact approach.

The Execution: Exactly What We Did

1. LinkedIn Strategy (Month 1-3)

Profile optimization: Redid the founder’s LinkedIn profile. New headline: “I help startups and SMEs build software without the headache | 50+ apps delivered.” Added featured section with case studies.

Content calendar: Posted 5x/week. Content pillars: client case studies, myth-busting, behind-the-scenes, educational posts.

Outreach system: Used Sales Navigator to find decision-makers. Sent 20 personalized connection requests daily. After connection, sent a value-first message.

Need help with LinkedIn lead generation? Rafirit Station manages outreach and content.

2. Facebook Ads Strategy (Month 1-3)

Lead magnet: “The Ultimate Software Development Brief Template” — a 7-page PDF helping business owners scope their project before talking to developers.

Ad creative: Carousel ad with problem → agitation → solution structure.

Retargeting: Showed different ads to website visitors who didn’t convert.

Rafirit Station’s Facebook Ads specialists can build similar lead generation campaigns.

3. Google Ads Strategy (Month 2-3)

Keywords targeted: “Software development company Dhaka,” “Mobile app developers Bangladesh,” “IT outsourcing Bangladesh.”

Landing page: Simple page with headline “Custom Software Development — Fixed Price, Delivered on Time,” client logos, bulleted services, and contact form.

Google Ads capture high-intent buyers — Rafirit Station manages search campaigns.

4. Email Nurture Sequence

5-email sequence:

  • Email 1: “Here’s your template — and a quick win” (value, no pitch)
  • Email 2: “3 mistakes we see in most software briefs” (educational)
  • Email 3: “Case study: How we built [app] in 8 weeks” (social proof)
  • Email 4: “The 5 questions to ask before hiring a developer” (more value)
  • Email 5: “Want to hop on a 15-minute call?” (soft pitch)

Results: 45% open rate, 12% click rate, 8% meeting booking rate from sequence.

Rafirit Station builds automated email nurture sequences that convert.

The Results: What Happened After 90 Days

Lead Generation Numbers:

Facebook Ads1567828BDT 321Email NurtureN/AN/A11BDT 0

Channel Total Leads (90 days) Qualified Leads Meetings Booked Cost Per Lead
LinkedIn Outreach 87 52 21 BDT 115
Google Ads 45 35 18 BDT 667
Total 288 leads 165 qualified 78 meetings BDT 321 avg

Sales Results (6 months after campaign):

  • Meetings held: 78
  • Proposals sent: 42
  • Deals closed: 12
  • Average project value: BDT 8,50,000
  • Total revenue generated: BDT 1,02,00,000 (1.02 crore)
  • Total marketing spend: BDT 3,00,000
  • ROI: 34x (BDT 1,02,00,000 / BDT 3,00,000)

Client quote: “In 90 days, you brought us more qualified leads than we got in the previous 2 years combined. We’ve hired two new developers just to handle the workload.” — Founder

See more Rafirit Station case studies with ROI breakdowns →

What Worked Best (The Key Wins)

1. The lead magnet was the secret weapon. Converted at 12% (views to leads). Solved a real pain point. Built trust before any sales pitch.

2. LinkedIn personalization at scale. Personalized messages got 18% reply rates vs 2% for generic templates.

3. Retargeting doubled conversion rates. People who saw retargeting ads were 2.3x more likely to convert.

4. The email nurture sequence turned “not ready” into “let’s talk.” 65% of meetings came from lead magnet downloads who didn’t book immediately.

5. Google Ads captured high-intent buyers. Highest cost per lead but 40% close rate — people searching for solutions are ready to buy.

Rafirit Station’s multi-channel approach delivers these results consistently.

Key Takeaways for Other Businesses

  • Start with a lead magnet, not a sales pitch. Give away value for free. Build trust first.
  • Don’t rely on one channel. LinkedIn = relationships. Facebook = volume. Google = intent. Email = nurturing. Work as a system.
  • Retarget everyone who shows interest. Most people won’t buy on first visit. Follow up.
  • Track everything religiously. UTM parameters, hidden form fields, and a CRM are non-negotiable. Rafirit Station can set this up for you.
  • Budget for at least 90 days. Month 1 = setup and learning. Month 2 = optimization. Month 3 = results.

Book a Free Consultation

📅 Ready to Generate 200+ Leads?

This case study proves what’s possible. Let’s build a custom lead generation system for your business — using the same multi-channel approach that delivered a 34x ROI.


📅 Book Your Free 60-Minute Consultation →

Lead Magnet Strategy | Multi-Channel Ads | Email Nurture | Tracking & Analytics

Frequently Asked Questions

Can this work for my industry?

Yes, with adjustments. The framework (lead magnet + multi-channel ads + email nurture + retargeting) works for B2B services, e-commerce, local businesses, and agencies. Your lead magnet and ad creative will differ, but the system is the same.

Do I need a big budget to start?

No. Start with BDT 30,000-50,000/month. Focus on one channel (LinkedIn or Facebook). Add channels as you prove ROI. Rafirit Station has packages for every budget.

How did you measure “qualified” vs. “unqualified”?

Three qualifying questions in the lead form: (1) What’s your project? (2) Budget? (3) Timeline? Budget below BDT 2L or timeline beyond 9 months = unqualified.

How many leads should I expect in month 1?

Fewer than you want. Month 1 is learning. We got 45 leads in month 1, 110 in month 2, 133 in month 3. It compounds.

What’s the most important factor for success?

The lead magnet. Everything else depends on it. If your lead magnet isn’t valuable, no one will raise their hand.

Final Thoughts: Your Next Campaign Starts Today

BDT 3L spend. BDT 1.02 crore return. 78 meetings. 12 new clients. In 90 days.

Could this be you? Absolutely. But only if you start.

Your next step:

  1. Identify ONE lead magnet you can create this week (template, checklist, audit, guide)
  2. Pick ONE channel (LinkedIn, Facebook, or Google Ads)
  3. Set a small test budget (BDT 20,000-30,000)
  4. Run for 30 days, measure, optimize, repeat

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Stop overthinking. Start testing. The leads are waiting.

Want the exact lead magnet template + ad creatives + email sequence from this case study? Drop “CASE STUDY KIT” in the comments — I’ll send you the complete swipe file (PDF templates, ad copy, email scripts, and UTM tracking sheet).