How to Run Bing Ads for Your Business Step by Step (2026)
By Rafirit Station Editorial Team · Updated 2026 · ⏱ 15 min read
Bing Ads (now Microsoft Advertising) powers 16% of global search queries, yet most Bangladeshi businesses ignore it. With over 1.3 billion monthly searches, Bing captures high-intent users who are 40% more likely to click on ads compared to Google. According to Microsoft’s own data, Bing reaches 63 million searchers who don’t use Google. For a Dhaka-based business, that’s an untapped goldmine of local customers.
In 2026, with rising Google Ads costs and increased competition, running Bing Ads is no longer optional—it’s a strategic move. Many of our clients at Rafirit Station have seen cost-per-click drop by 25–30% simply by adding Bing to their PPC mix. Yet most tutorials skip the Bangladesh-specific nuances. That changes now.
Ignoring Bing Ads means leaving ৳2.5 lakh on the table annually for a typical Dhaka e-commerce store, based on our client averages. Imagine what your business could do with that extra budget—hire more staff, expand inventory, or simply increase profit margins.
By the end of this guide, you’ll know exactly how to set up, optimize, and scale Bing Ads campaigns for your business. We’ll give you copy-paste templates, real Dhaka examples, and a checklist so you don’t miss a step. Let’s dive in.
📚 External Resources (Bookmark These)
- Microsoft Advertising Help Center
- Microsoft Advertising Platform
- Backlinko: Bing SEO Guide
- Neil Patel: Bing Ads Tips
- Search Engine Journal Bing Ads
- PPC Hero Bing Ads
- WordStream Bing Ads Guide
- Moz: Bing Ads & SEO
- Semrush: Bing Ads Strategy
- Ahrefs: Bing Advertising
🔗 Rafirit Station Services
- Google Ads Management — Search & Shopping
- Google Ads Dhaka — Local PPC team
- Landing Page Design — Convert every click
- CRO Services — Improve ROAS
- Amazon Ads Agency
- Case Studies — Google Ads results
- Packages & Pricing
- Rafirit Station Bangladesh — Digital Agency
- Rafirit Station Dhaka — Full-Service Agency
🚀 Get Your Bing Ads Campaign Running in 24 Hours
Perfect for Dhaka-based businesses ready to capture local leads without the Google Ads expense.
🗓 Book Your Free Strategy Call →
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Phase 1: Account Setup & Optimization for Bangladesh
Before you write a single ad, your Microsoft Advertising account must be set up correctly. Many Dhaka businesses skip the geo-settings and currency options, leading to wasted budget. Let’s fix that.
Tactic 1.1: Create Your Microsoft Advertising Account
Why this works: A well-structured account helps Microsoft’s algorithm understand your goals and serve ads to the right people.
Exactly how to do it:
- Go to ads.microsoft.com and sign up with your business email (Gmail works).
- Choose “Create a new account” and select your timezone: Bangladesh Standard Time (GMT+6).
- Set your currency to Bangladeshi Taka (৳) – this avoids conversion fees.
- Add a default billing method: either a local debit/credit card or mobile banking (bKash/Nagad via third-party).
- Skip the initial campaign creation wizard – we’ll set everything manually.
- Verify your account via the confirmation email.
- Add at least two negative keyword lists at the account level to block irrelevant traffic.
Pro script / template: “I’m setting up my Microsoft Advertising account for a Dhaka-based clothing store. I choose ৳ as currency and GMT+6 timezone. Later, I’ll create separate campaigns for Gulshan, Banani, and Uttara.”
📊 Expected results: Account setup takes 20 minutes. Proper locale settings can reduce conversion tracking errors by 30%.
Tactic 1.2: Install the Universal Event Tracking (UET) Tag
Why this works: UET is Microsoft’s equivalent of Google Ads conversion tracking. Without it, you’re flying blind.
Exactly how to do it:
- In your account, go to “Tools” → “Conversion tracking” → “UET tag”.
- Click “Create UET tag” and give it a name like “Dhaka Store”.
- Copy the JavaScript snippet.
- Paste it into your website’s
<head>section (if using WordPress, use a plugin like Insert Headers and Footers). - Create conversion goals: e.g., “Purchase” (URL contains /thank-you), “Phone Call” (click-to-call), “Form Submit”.
- Assign a value to each conversion in ৳.
- Test the tag using Microsoft’s Tag Helper Chrome extension.
Pro script / template: “I install UET for my e-commerce site. I set a purchase conversion with a value of ৳1,500. I also track calls from mobile users.”
📊 Expected results: 80% reduction in guesswork. Within 7 days, you’ll see which keywords drive sales.
Phase 2: Keyword Research & Campaign Structure
In Bangladesh, Bing’s keyword database differs from Google’s. Local spellings, Bengali/English mix, and low competition make this a goldmine.
Tactic 2.1: Use Microsoft Advertising’s Keyword Planner with Local Intent
Why this works: Keyword Planner on Bing shows search volumes and bid estimates for Bangladesh specifically.
Exactly how to do it:
- Open the Keyword Planner in your account: Tools → Keyword Planner → “Find new keywords”.
- Enter seed keywords: “dhaka clothing store”, “bangladeshi saree online”, “best restaurant in gulshan”.
- Set location to Bangladesh (Dhaka).
- Review keyword ideas: look for low competition, high commercial intent.
- Export at least 200 keywords into a spreadsheet.
- Group keywords into ad groups by theme (e.g., “saree”, “kameez”, “pant”).
- Remove keywords with less than 50 monthly searches unless highly specific.
Pro script / template: “I’m using Keyword Planner for a Dhaka restaurant. Seed keywords: ‘iftaar dhaka’, ‘kabab banani’, ‘best biryani’. I target only Dhaka city.”
📊 Expected results: 150–300 relevant keywords. CPC typically ৳5–15 for low competition terms.
Tactic 2.2: Structure Campaigns by Location
Why this works: Dhaka neighborhoods have different search behavior. Gulshan searches differ from Mirpur.
Exactly how to do it:
- Create separate campaigns for “Dhaka – Gulshan”, “Dhaka – Banani”, “Dhaka – Uttara”, etc.
- For each campaign, target only that location with a radius of 5 km.
- Use different budgets: high for Gulshan (high income), lower for Mirpur.
- Write ad copy that mentions the locality, e.g., “Best Coffee in Gulshan”.
- Pause campaigns with high CPC and low conversion after 2 weeks.
- Use location bid adjustments: +20% for affluent areas.
- Exclude areas you can’t serve (e.g., remote villages if you’re a city service).
Pro script / template: “I create separate campaigns for each Dhaka area. In Gulshan campaign, I use keywords like ‘premium tailoring gulshan’ and set a higher budget.”
📊 Expected results: 40% increase in conversion rate due to hyperlocal targeting. Budget waste drops by 25%.
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Phase 3: Ad Copy & Extensions That Convert in Dhaka
Generic ad copy won’t work. Bangladeshi users respond to trust signals, local language, and urgency. Here’s how to craft ads that get clicks.
Tactic 3.1: Write Headlines with Local Keywords
Why this works: Bing shows your ad’s headline in bold. Including “Dhaka” or “Bangladesh” increases relevance score.
Exactly how to do it:
- Use both headline fields in Responsive Search Ads.
- Include primary keyword + location in Headline 1: e.g., Dhaka Saree Shop.
- Headline 2: Add action or offer: e.g., 20% Off First Order.
- Headline 3: Add urgency: e.g., Limited Stock – Order Now.
- Pin your headlines to specific positions if needed.
- Test 3–4 ad variations per ad group.
- Use dynamic keyword insertion for generic keywords.
Pro script / template: “Headline 1: Dhaka Saree Shop. Headline 2: 20% Off This Eid. Description: Visit our showroom in Gulshan for exclusive designs. Order online for free delivery.”
📊 Expected results: 30% higher click-through rate compared to generic ads. Quality score improves by 15%.
Tactic 3.2: Use Ad Extensions for Bangladesh
Why this works: Extensions increase ad real estate and provide useful information.
Exactly how to do it:
- Add Sitelink Extensions: link to key pages (Home, Shop, Contact, Offer).
- Add Call Extensions: display your Dhaka phone number. Must be active during business hours.
- Add Location Extension: show your address in Gulshan or Banani.
- Add Callout Extensions: “Free Delivery Dhaka”, “24/7 Customer Service”, “Eid Collection”.
- Use Structured Snippets: “Types: Saree, Kameez, Lehenga”.
- Add a Price Extension if you have fluctuating prices (e.g., per kg).
- Upload an Image Extension: show your storefront or product.
Pro script / template: “I add Sitelink Extensions: /shop-now, /contact-us, /order-tracking. Phone Extension: 01712-345678. Location Extension: 42 Gulshan Avenue.”
📊 Expected results: 20–30% higher conversion rate from call extensions. Location extensions increase foot traffic by 15%.
Phase 4: Bidding, Budget & Optimization
You don’t need to be an Excel wizard, but you must understand how to set bids and budgets for maximum ROI.
Tactic 4.1: Start with Manual CPC, Then Move to Automated
Why this works: Manual bidding gives you control. Automated bidding needs data from at least 30 conversions.
Exactly how to do it:
- Set daily budget: start with ৳300 per campaign for the first week.
- Use manual CPC bidding initially: set bids between ৳5 and ৳20 per click.
- Monitor search terms report daily for first 10 days.
- Add negative keywords frequently.
- After 30 conversions, switch to Enhanced CPC (ECPC) or Maximize Conversions.
- Use bid adjustments: device, location, time of day.
- Target Google partners? Disable it if you don’t want low-quality partner traffic.
Pro script / template: “I set daily budget to ৳300 for my dhaka clothing campaign. Manual CPC bid ৳10. After 7 days, I see ‘saree’ converts well, so I increase bid to ৳15.”
📊 Expected results: 20% lower CPA after switching to automated bidding with sufficient data.
Tactic 4.2: Use Dayparting for Dhaka
Why this works: Bangladeshi users search at specific times: 10am–1pm, 4pm–8pm.
Exactly how to do it:
- Go to Campaign Settings → Ad Schedule.
- Add custom schedule: Monday–Friday 10:00–13:00, 16:00–20:00.
- Weekend: 09:00–21:00.
- Increase bid adjustments by 20% during peak hours (afternoon and evening).
- Decrease bids by 50% during low-traffic hours (midnight to 6am).
- Monitor conversion lag: if your sale happens hours after click, keep ads running.
- Adjust seasonally (Eid, Pohela Boishakh).
Pro script / template: “I set ad schedule from 10am to 8pm daily. During Eid week, I extend to 10pm. I decrease bid by 60% at night.”
📊 Expected results: 15% more conversions from dayparting. Budget saved during off-hours can be reinvested.
🏆 Real Case Study: How a Dhaka-Based Fashion Store Achieved 320% ROAS
BEFORE: Shop Nilima, a mid-sized boutique in Banani, was spending ৳80,000/month on Google Ads with a ROAS of 1.2x. They had no Bing Ads presence. Sales were flat despite rising ad costs.
EXACT STRATEGY:
- Set up Microsoft Advertising account with UET tracking and conversion goals.
- Ran keyword research using Keyword Planner focused on “banani boutiques”, “dhaka salwar kameez”, “eid collection 2026”.
- Created 3 campaigns: Banani, Gulshan, and All Dhaka.
- Wrote ad copy with local references: “Banani Boutique: 20% Off New Arrivals”.
- Used call extensions with a dedicated phone number.
- Started manual CPC bidding at ৳8, then switched to enhanced CPC after 50 conversions.
- Dayparted based on Dhaka shopping hours.
- Added negative keywords: “free”, “cheap”, “job” to filter out non-buyers.
AFTER RESULTS: Within 3 months, Bing Ads generated ৳1.2 lakh in revenue from a ৳37,000 spend — a 320% ROAS. Average order value was ৳2,200. Customer acquisition cost dropped from ৳450 to ৳210. Secondary metrics: click-through rate 4.3% (vs 2.1% on Google), conversion rate 3.8%.
Client quote: “I never thought Bing Ads could bring this many orders. The team at Rafirit Station made it simple. Now I’m running Bing Ads alongside Google and my total sales have doubled.”
See more Rafirit Station case studies →
✅ Bing Ads Step-by-Step Checklist
| # | Task | Status |
|---|---|---|
| 1 | Create Microsoft Advertising account with ৳ currency | ✅ |
| 2 | Install UET tag on website | ✅ |
| 3 | Set up conversion goals (purchase, call, form) | ✅ |
| 4 | Keyword research for Dhaka market | ⚠️ |
| 5 | Create campaigns by location (Gulshan, Banani, etc.) | ❌ |
| 6 | Write ad copy with local keywords | ✅ |
| 7 | Add ad extensions (sitelinks, call, location) | ✅ |
| 8 | Start manual CPC bidding at ৳5–20 | ⚠️ |
| 9 | Add dayparting schedule | ❌ |
| 10 | Monitor search terms and add negatives | ✅ |
| 11 | Test with ৳300/day budget per campaign | ✅ |
| 12 | Track conversions via UET for 30+ days | ⚠️ |
| 13 | Switch to enhanced CPC after 30 conversions | ❌ |
| 14 | Scale budget to ৳1,000/day after positive ROAS | ❌ |
| 15 | Review campaign every week | ✅ |
❓ Frequently Asked Questions
🎯 The Bottom Line
Running Bing Ads for your business in 2026 isn’t difficult—it’s vastly underutilized. Most Dhaka businesses rely solely on Google Ads, ignoring a platform where clicks are cheaper and competition is light. The counterintuitive truth? Bing’s audience tends to be older and more affluent, making it ideal for high-ticket items. You don’t need a huge budget; you need a precise strategy.
By following the phases above—account setup, keyword research, local ad copy, and smart bidding—you can start attracting customers you never knew existed. The key is consistency: update your negatives weekly, test new ad copy, and scale slowly. Bing Ads won’t replace Google, but it will complement it beautifully.
⚡ Your Next Step (Do This Today)
- Create your Microsoft Advertising account and set currency to ৳.
- Install the UET tag on your website (use a plugin if on WordPress).
- Run the Keyword Planner for Dhaka find at least 50 keywords.
- Write 3 ad variations that include your location (e.g., “Dhaka’s Best…”).
- Set a daily budget of ৳300 and launch your first campaign.
Ready to Get Results?
Let Rafirit Station manage your Bing Ads so you can focus on your business. Our Dhaka-based team knows the local market inside out.
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