How to Sell Wholesale Online with Your Ecommerce Store in 2026

By Rafirit Station Editorial Team · Updated 2026 · ⏱ 12 min read

The global B2B wholesale market is projected to reach $25 trillion by 2026, and more buyers are shifting online. Yet, most ecommerce store owners in Bangladesh ignore the wholesale potential. Selling wholesale online can unlock a lucrative revenue stream—Dhaka-based businesses that adopt B2B strategies see an average 40% increase in average order value. According to Statista, B2B ecommerce is growing at 17% annually.

Why does this matter now? The pandemic permanently shifted B2B buying behavior. 73% of B2B buyers now prefer self-serve digital channels over sales reps. If your ecommerce store isn’t optimized for wholesale, you’re leaving ৳10+ crore on the table annually—a conservative estimate for a mid-sized Dhaka retailer.

The cost of inaction is steep. Without a wholesale strategy, you miss bulk orders, loyal corporate clients, and predictable recurring revenue. A typical Dhaka clothing store could lose ৳50 lakh per year in unserved B2B demand.

By the end of this guide, you’ll know exactly how to set up your ecommerce store for wholesale success—from pricing tiers to checkout flows—without spending a single taka on a new platform.

📚 External Resources (Bookmark These)

• Google: B2B ecommerce insights
• HubSpot: B2B wholesale guide
• Moz: B2B ecommerce SEO
• Semrush: Wholesale SEO strategies
• Ahrefs: B2B ecommerce tactics
• Backlinko: B2B ecommerce tips
• Shopify Blog: B2B wholesale solutions
• Search Engine Journal: B2B SEO
• Neil Patel: B2B ecommerce
• Sprout Social: B2B social media

🔗 Rafirit Station Services

• Ecommerce Solutions — Full store setup
• Ecommerce Dhaka — Local ecom experts
• SEO Services — Rank your product pages
• Meta Ads — Drive traffic to your store
• Email Marketing — Recover abandoned carts
• Amazon Ads Agency
• Packages & Pricing
• Rafirit Station Bangladesh — Digital Agency
• Rafirit Station Dhaka — Full-Service Agency

Phase 1: Set Up Wholesale Pricing and Tiers

Before you market to B2B buyers, your pricing must reflect volume discounts. Retail margins won’t work for wholesale. We recommend creating at least three tiers: Retail (1-10 units), Wholesale (10-50 units), and Bulk (50+ units). For Dhaka, a typical discount structure is 15% off for wholesale and 25% off for bulk.

Tactic 1.1: Create Hidden Wholesale Pricing with Shopify Apps

Why this works: Wholesale customers expect lower prices but not public display. Using apps like Wholesale Pricing Discount or B2B/Wholesale Solution lets you assign custom pricing per customer group.

Exactly how to do it:

1. Install a wholesale pricing app from Shopify App Store (e.g., Wholesale Hero).
2. Create customer groups: Retail, Wholesale, Bulk.
3. Set discounts: 15% for wholesale, 25% for bulk.
4. Enable minimum quantity: e.g., minimum 10 items for wholesale price.
5. Hide wholesale prices from non-logged-in users.
6. Test with a dummy account.
7. Add a note: “Want wholesale? Contact us for login.”

Pro script / template: “Interested in buying in bulk? Create a wholesale account and get up to 25% off. Contact us at info@yourstore.com for access.”

📊 Expected results: 30% increase in average order value within 3 months.

Tactic 1.2: Offer Tiered Discounts Automatically

Why this works: Buyers are incentivized to add more to cart to unlock discounts.

Exactly how to do it:

1. Use a volume discount app like Bold Quantity Breaks.
2. Set tiers: 5-9 items = 10% off, 10-19 = 15% off, 20+ = 20% off.
3. Display the discount table on product pages.
4. Apply to top 20% best-selling products first.
5. Test different thresholds based on your product price.
6. Monitor conversion rates weekly.

Pro script / template: “Buy 10+ and save 15%! Buy 20+ and save 20%! Bulk pricing automatically applied at checkout.”

📊 Expected results: 20% increase in units per transaction.

Tactic 1.3: Offer Wholesale-Only Products or Bundles

Why this works: Exclusive items create a sense of access for B2B buyers.

Exactly how to do it:

1. Identify products with high margin and low retail volume.
2. Create “wholesale packs” (e.g., pack of 50 units at ৳500 per unit vs retail ৳700).
3. Set these as hidden or accessible only via wholesale login.
4. Promote them on a dedicated wholesale page.
5. Use a collectible product variant approach.

Pro script / template: “Wholesale only: Get our premium gift sets at 40% off retail – only for verified businesses.”

📊 Expected results: New wholesale accounts increase by 15% per month.

Phase 2: Optimize Your Product Pages for B2B Buyers

B2B buyers need detailed specifications, not just pretty images. They want dimensions, materials, bulk pricing info, and shipping estimates. Your product page must answer these questions immediately.

Tactic 2.1: Add a “Wholesale” Tab or Section

Why this works: It signals to bulk buyers that you cater to their needs.

Exactly how to do it:

1. Add a new tab on product pages labeled “Wholesale Information”.
2. Include: minimum order quantity, volume discount table, lead time, bulk shipping rates, and a “Request Quote” button.
3. Highlight the per-unit savings compared to retail.
4. Use icons and short bullet points.

Pro script / template: “Wholesale orders: Min 50 units. Lead time 7-10 days. Save up to 30% vs retail. Contact us for custom quotes on orders above 500 units.”

📊 Expected results: 25% increase in wholesale inquiries.

Tactic 2.2: Use High-Resolution Product Videos

Why this works: Dhaka B2B buyers often need to see product quality before committing to bulk orders.

Exactly how to do it:

1. Create 30-second videos showing product from all angles.
2. Include close-ups of material, stitching, or packaging.
3. Upload to YouTube and embed on product page.
4. Add a “Bulk order? Watch this video to see quality.”
5. Optimize video title with “wholesale” keyword.

Pro script / template: “See the quality up close. Our products are perfect for resellers in Dhaka. Order bulk with confidence.”

📊 Expected results: 15% higher conversion on wholesale pages.

Tactic 2.3: Showcase B2B Trust Signals

Why this works: Wholesale buyers need assurance of reliability.

Exactly how to do it:

1. Add logos of existing wholesale clients (with permission).
2. Display certifications or quality badges (e.g., BSTI for Bangladesh).
3. Include testimonials from B2B buyers.
4. Show shipping and returns policy for bulk orders.

Pro script / template: “Trusted by 50+ retailers in Dhaka. Fast delivery within 24 hours for local orders.”

📊 Expected results: 20% increase in wholesale account sign-ups.

Phase 3: Streamline Bulk Checkout and Payment

Nothing kills a wholesale order like a cumbersome checkout. B2B buyers expect quick reordering, multiple payment options, and instant quotes. Streamlining this flow can increase conversion by up to 40%.

Tactic 3.1: Offer Net Terms and Invoicing

Why this works: Many Dhaka businesses prefer to pay on invoice rather than upfront.

Exactly how to do it:

1. Set up a B2B payment gateway like Payoneer or local bank transfer.
2. Offer Net 30/Net 60 for approved wholesale accounts.
3. Use an app like Wholesale B2B Management to generate invoices.
4. Send automated payment reminders.

Pro script / template: “Approved wholesale accounts enjoy Net 30 terms. Apply today and start ordering without upfront payment.”

📊 Expected results: 35% larger average order for invoiced customers.

Tactic 3.2: Enable Quick Reorder for Returning B2B Customers

Why this works: Repeat wholesale orders are the backbone of B2B revenue.

Exactly how to do it:

1. Implement a “my orders” section with reorder button.
2. Save customer’s favorite products list.
3. Send automated reorder reminders based on product cycle.
4. Offer a small discount for repeat orders within 30 days.

Pro script / template: “Reorder in 2 clicks. Save 5% on your next bulk order when you reorder within 30 days.”

📊 Expected results: 50% improvement in repeat purchase rate.

Tactic 3.3: Provide Real-Time Shipping Quotes for Bulk Orders

Why this works: Shipping cost uncertainty is a top barrier for Dhaka B2B buyers.

Exactly how to do it:

1. Integrate a shipping calculator that supports multiple couriers (e.g., Sundarban, SA Paribahan).
2. Show bulk shipping rates for different regions (within Dhaka, outside Dhaka).
3. Offer free shipping on orders above ৳50,000.

Pro script / template: “Shipping cost for your bulk order: ৳500 within Dhaka, ৳800 to other districts. Free delivery for orders over ৳100,000.”

📊 Expected results: 20% reduction in cart abandonment for bulk orders.

Phase 4: Attract Wholesale Buyers with Targeted Marketing

Now that your store is wholesale-ready, you need to bring B2B buyers in. This requires a different marketing approach than B2C—focus on relationship-building and volume incentives.

Tactic 4.1: Run LinkedIn Ads Targeting Dhaka Business Owners

Why this works: LinkedIn is where B2B decision-makers spend time. You can target by industry, company size, and job title.

Exactly how to do it:

1. Create a 1-page landing page highlighting wholesale benefits.
2. Set up LinkedIn Campaign Manager and target “Retail Business Owners” in Bangladesh.
3. Use a lead gen form to collect business details.
4. Offer a first-order discount for new wholesale accounts.
5. Budget: start with ৳5,000/day.

Pro script / template: “Dhaka retailers: Get 15% off your first wholesale order of ৳25,000+. Apply for a wholesale account today.”

📊 Expected results: 10-15 qualified leads per week.

Tactic 4.2: Create a Wholesale-Only Newsletter

Why this works: Keep your B2B customers engaged with exclusive deals.

Exactly how to do it:

1. Segment your email list: “Wholesale” tag.
2. Send weekly emails with bulk deals, new products, and inventory updates.
3. Include a “limited-time bulk discount” every month.
4. Track open rates and click-throughs.

Pro script / template: “Wholesale insider: This week only, buy 100+ units of any product and get free shipping. Order now.”

📊 Expected results: 25% click-through rate on wholesale promotions.

Tactic 4.3: Attend Local Trade Shows and Collect Contacts

Why this works: Dhaka has many trade fairs (e.g., Dhaka International Trade Fair). Face-to-face relationship is key in Bangladesh.

Exactly how to do it:

1. Book a booth at relevant events.
2. Display a QR code to your wholesale signup page.
3. Collect business cards and follow up within 24 hours.
4. Offer a show special: “Order within 7 days and get 10% extra discount.”

Pro script / template: “Met you at the Dhaka Trade Fair! Here’s your exclusive show code: TRADE10 for 10% off your first wholesale order.”

📊 Expected results: 50+ new wholesale contacts per event.

🏆 Real Case Study: How a Dhaka Gift Shop Boosted Revenue 300% with Wholesale

Before: A Dhaka-based gift store selling handmade items online had ৳15 lakh monthly revenue, 95% from individual buyers. Average order value: ৳1,200. They had no wholesale strategy.

Strategy (executed with Rafirit Station in 6 weeks):

• Set up hidden wholesale pricing with 20% discount for orders of 50+ units.
• Created wholesale-only product bundles (e.g., 100-piece corporate gift packs).
• Optimized product pages with “Bulk Order” tab and trust badges.
• Ran LinkedIn ads targeting HR managers and event planners in Dhaka.
• Offered Net 30 terms for verified businesses.

After (within 4 months):

• Monthly revenue: ৳60 lakh (increase of 300%).
• Wholesale accounts: 45 active B2B clients.
• Average wholesale order value: ৳35,000.
• Repeat purchase rate among wholesalers: 70%.

Client quote: “We never thought selling wholesale online would be this easy. Rafirit Station helped us tap into a whole new market without changing our platform.” – Owner, Dhaka Gift Basket

See more Rafirit Station case studies →

✅ Wholesale Ecommerce Store Setup Checklist

❓ Frequently Asked Questions

🎯 The Bottom Line

Selling wholesale online isn’t about building a new store—it’s about optimizing your existing one for B2B buyers. The counterintuitive insight? You don’t need low prices to win wholesale. In fact, offering premium quality with transparent pricing and excellent service often beats discounting. Dhaka businesses that we’ve worked with saw the biggest gains from simple changes like adding a wholesale tab and offering net terms.

Start small: pick one product, set a wholesale price, and reach out to 10 local retailers. The B2B wholesale market is waiting—and your ecommerce store is already capable of capturing it.

⚡ Your Next Step (Do This Today)

1. Identify your top 3 best-selling products and calculate a wholesale price (20-30% off retail).
2. Add a “Wholesale” tab to those product pages with MOQ and bulk discount info.
3. Create a simple landing page for wholesale inquiries with a contact form.
4. Post about your wholesale offering in 5 Dhaka-based Facebook business groups.
5. Book a free strategy call with Rafirit Station to accelerate growth.

💬 Drop “wholesale” in the comments and we’ll send you our free wholesale ecommerce setup checklist — no email required.