Full-funnel strategy, scroll-stopping creative, Pixel + CAPI tracking and retargeting sequences — Meta Ads management that fills your pipeline and maximises every dollar of ad spend.
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Full-Funnel Meta Advertising
Facebook and Instagram reach 3.2 billion active users every day. The challenge isn't reach — it's precision. Getting your ad in front of the exact person who needs your product, at the exact moment they're ready to act.
Rafirit Station builds full-funnel Meta Ads systems — from cold audience targeting and creative production, to pixel tracking, retargeting sequences, and dynamic product ads. Every campaign is built to scale profitably.
We handle strategy, creative, copywriting, audience research, Pixel + CAPI setup, A/B testing, and weekly optimisation — so you get agency-quality output without agency-level overhead.
Ad Formats We Manage
From feed photos to Reels, Stories to Dynamic Product Ads — we manage every format with platform-native creative strategy.
Image and video ads in the Facebook news feed — the highest-volume placement. Optimised for awareness, traffic, lead generation, and conversions across cold and warm audiences.
Square and portrait ads appearing in Instagram feed and Explore — visually premium formats ideal for fashion, lifestyle, food, beauty and e-commerce brands targeting 18–45 year olds.
Full-screen vertical video ads on Facebook and Instagram Reels — the fastest growing ad placement on Meta. We produce scroll-stopping short-form video creative optimised for mobile-first consumption.
Native Facebook/Instagram lead forms that capture name, email, phone and custom questions without leaving the app — perfect for service businesses, real estate, finance, education and events.
Automatically show the exact products people viewed or added to cart — across Facebook, Instagram and Audience Network. Essential for e-commerce stores with 10+ products in their catalogue.
Click-to-Messenger and Click-to-WhatsApp ads that open a conversation directly — ideal for high-ticket services, local businesses, and markets where messaging apps are the preferred communication channel.
Meta's AI-powered shopping campaign type — combines your product catalogue with machine learning to find the most profitable audiences and placements automatically. Best for e-commerce scaling.
What's Included in Every Account
Every client gets the full service — no nickel-and-diming, no essential features locked behind upsells.
We start by auditing your existing Meta account (or building fresh), analysing your market, competitors and audience — before spending a single taka.
Scroll-stopping ad creative designed and produced by our in-house team — static images, video ads, Reels-format content, and carousel creative, all sized for every placement.
Conversion-focused ad copy written by specialist copywriters — primary text, headlines, CTAs and lead form questions crafted to stop the scroll and drive action.
Layered audience strategy — cold interest & behaviour targeting, Custom Audiences from your data, and Lookalike Audiences to scale efficiently.
Full tracking setup: Meta Pixel via GTM, Conversions API (server-side) for iOS 14+ privacy changes, and GA4 integration to capture every conversion accurately.
Weekly performance updates and monthly deep-dive reports — covering every metric that matters, with clear next steps and a dedicated account manager available via WhatsApp.
Full-Funnel Meta Strategy
Most agencies only run awareness or conversion campaigns. We run all three funnel stages simultaneously — which is how you scale profitably.
Introduce your brand to cold audiences who've never heard of you — using interest, behaviour and demographic targeting to find your ideal customer at scale.
Re-engage people who've interacted with your brand — watched a video, visited your profile, clicked an ad — and move them closer to a buying decision.
Close the sale with high-intent retargeting — website visitors, add-to-cart, initiated checkout, and past buyers — using the most conversion-focused creative and offers.
Pixel + CAPI Setup
Since iOS 14, browser-based pixel tracking has lost up to 40% of conversion data. Most agencies still run on broken pixels — meaning Meta's algorithm optimises on incomplete data, wasting your budget.
We implement Conversions API (server-side tracking) alongside the browser pixel — giving Meta complete conversion data even when browser cookies are blocked. The result: better Event Match Quality, more accurate attribution, and lower CPAs.
Our tracking stack gives Meta's algorithm the cleanest possible signals — so it finds more buyers, faster.
GTM-based pixel — page views, add to cart, purchase events
Server-to-server events — captures what pixel misses
Cross-channel attribution — paid, organic, email combined
Lead form submits, phone clicks, checkout steps, PDF downloads
Event Match Quality Score — industry average is 5.8. Higher EMQ = lower CPAs & better optimisation.
Why Rafirit Station for Meta Ads
We've managed Meta Ads for local restaurants in Dhaka and international e-commerce brands in the UK. Here's what makes our approach different.
We believe the creative IS the targeting. Our in-house team produces scroll-stopping ads that perform — not generic Canva templates.
Pixel + CAPI setup included on every account. We don't run campaigns on broken tracking — your data is clean before your first dollar is spent.
TOF, MOF and BOF campaigns running simultaneously — properly structured, with correct audience exclusions and budget allocation between stages.
We test hooks, formats, CTAs and audiences in structured experiments — not random guesses. Every winning creative is documented and iterated.
Deep experience running campaigns targeting BD, UAE, UK, USA, Australia, Canada and 20+ more markets — with market-specific creative and copy.
We touch your account every 7 days — no set-and-forget. Weekly bid adjustments, audience refreshes, creative rotations and budget pacing.
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Get a free 30-minute Meta Ads audit — we'll show you exactly why your ads aren't converting and how to fix it within 7 days.
Our Meta Ads Process
A structured, repeatable process that eliminates wasted spend and gets to profitable results as fast as possible.
Real Client Results
Real numbers from real clients — across Bangladesh, UK, UAE, Canada and Australia.
London fashion brand: rebuilt their Meta account from scratch with proper CAPI tracking and creative testing. CPL dropped from £48 to £28 in 6 weeks.
Dhaka restaurant went from 2K to 28K Instagram followers in 5 months. Instagram ads + organic content strategy combined. Now gets 50+ reservations/week from social.
Melbourne e-commerce brand: switched from static feed ads to Reels-format video creative. CPM dropped 40%, ROAS jumped from 2.1× to 4.8× in 30 days.
Dubai real estate developer with zero social media presence. Launched Facebook lead form campaign. Generated 62 qualified leads at AED 48 per lead in month one.
Canadian Shopify store — implemented Dynamic Product Ads for abandoned cart retargeting. DPA campaigns achieving 7.2× ROAS consistently after 60 days of optimisation.
Dhaka interior design firm: switched from website click ads to Click-to-WhatsApp ads. Monthly enquiries increased 220% at 35% lower cost per enquiry.
Meta Ads Packages
Monthly management fees — ad spend is separate, paid directly to Meta. No hidden commissions on your budget.
💡 Already running Meta Ads but not seeing results?
We offer a free account takeover audit — we'll show you exactly what's wrong and how to fix it before you commit to anything.
Client Reviews
"CPL dropped from £48 to £28 in 6 weeks — that's a 41% reduction. The creative quality is exceptional and the CAPI setup finally gave us accurate attribution data. Game changer."
"We went from 2K to 28K Instagram followers in 5 months. Enquiries are up, reservations are fully booked on weekends, and our brand recognition in Dhaka has completely transformed."
"Switched from image ads to Reels format on their recommendation — ROAS went from 2.1× to 4.8× in one month. Their creative team genuinely understands what stops the scroll."
Common Questions
For businesses targeting the Bangladesh market, a minimum of BDT 10,000–20,000/month ($90–180) in ad spend is recommended to gather meaningful data. For more competitive niches (real estate, education, fashion), BDT 30,000–50,000/month produces faster results. If targeting international markets (UAE, UK, USA), ad spend is higher in local currency — typically $500–2,000/month minimum. We'll build a budget model for your specific situation during the free audit.
The most common reasons are: (1) broken or incomplete pixel tracking — Meta can't optimise for conversions it can't see; (2) weak creative — the ad doesn't stop the scroll or communicate the offer clearly; (3) wrong audience — targeting too narrow, too broad, or the wrong interests; (4) poor landing page — the page people land on doesn't match the ad promise or loads too slowly; (5) no retargeting — sending cold traffic directly to purchase without warming them up first. Our free audit identifies which of these is affecting your account.
CAPI (Conversions API) is a server-side tracking method that sends conversion events directly from your server to Meta — bypassing browser-based restrictions caused by iOS 14, ad blockers, and cookie consent declines. Since 2021, browser pixels alone can miss 30–40% of conversions. CAPI recovers this data and improves your Event Match Quality (EMQ) score, which directly impacts how well Meta's algorithm can optimise your campaigns. We implement CAPI on every account we manage — it's not optional.
On our Growth and Enterprise packages, we produce all ad creative in-house — our design team handles static images, carousel ads, and video/Reels editing. You provide brand assets (logo, product images, brand colours) and we handle the rest. On the Starter package, you provide the creative and we handle the strategic setup, copywriting, targeting and optimisation. If you need custom video production (filming), that's a separate service — ask us about adding it.
Yes — we regularly manage campaigns targeting multiple countries within the same account. We structure separate campaigns per country (or region) to ensure accurate reporting, country-specific creative and copy, and appropriate budget allocation per market. We have active client campaigns targeting BD, UAE, UK, USA, Australia, Canada, Saudi Arabia and more — often running from the same account simultaneously.
Meta Ads typically enter a "learning phase" for the first 7–14 days — during which results are inconsistent as the algorithm gathers data. After the learning phase, performance stabilises and you'll see more consistent CPL and ROAS numbers. Significant improvements from creative testing and audience optimisation typically show within 30–45 days. We set clear, channel-specific KPI benchmarks at the start so you always know what to expect at each stage.
Ready to Fix Your Meta Ads?
We'll audit your Facebook & Instagram account, fix tracking, and build a profitable strategy — 100% free, no commitment required.
Free Meta Ads Audit
Book a free Meta Ads audit — we'll analyse your account, check your pixel health, review your creative and show you exactly why your ads aren't performing and how to fix them.
Complete review of campaigns, audiences, creative, pixel health and Event Match Quality — delivered as a written report.
We diagnose your pixel and CAPI setup — find out exactly how much conversion data you're losing right now.
A specific, actionable plan showing what we'd change in month 1, 2 and 3 to improve your Meta Ads results.
The audit is 100% free — engage us only when you're confident we're the right team for your account.
📘 Get Your Free Meta Ads Audit
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