Rafirit Station sets up and manages the complete analytics ecosystem for your business. Every lead, sale, and conversion — accurately measured, properly attributed, and turned into decisions that grow your revenue.
Avg. Missing Data Found
Tracking Accuracy
Audit Turnaround
Certified & Expert In
Core Tracking Platforms
Each platform plays a specific role in your analytics ecosystem. Together they give you complete visibility — from first click to final conversion.
The foundation of your analytics. GA4 tracks every user interaction — sessions, events, conversions, revenue, and attribution — giving you a complete picture of your customer journey.
The control centre for all your tracking. GTM manages every tag, trigger, and variable — GA4, Pixel, Google Ads, and more — without touching your website code every time.
Browser-side tracking for Facebook and Instagram campaigns. The Meta Pixel fires standard and custom events — enabling conversion optimisation, retargeting, and lookalike audiences.
Server-side tracking that bypasses browser limitations. CAPI sends conversion data directly from your server to Meta — recovering 30–40% of conversions lost to iOS 14, ad blockers, and browser restrictions.
Analytics Services
From setup and audit to custom dashboards and ongoing maintenance — we cover the entire analytics lifecycle.
Complete GA4 implementation — property setup, data streams, event schema, conversion goals, audiences, and linking with Google Ads and Search Console.
Full Google Tag Manager setup — container creation, all tags configured and tested, trigger logic for every interaction, and a clean, maintainable tag architecture.
Complete Meta tracking stack — Pixel via GTM, CAPI server-side, all standard events, advanced matching, deduplication, and Event Match Quality verification.
Full GA4 e-commerce implementation — product impressions, add-to-cart, checkout steps, purchase events, revenue attribution, and Shopify / WooCommerce integration.
Google Ads conversion setup — import GA4 goals, enhanced conversions via GTM, phone call tracking, form submission tracking, and ROAS-optimised conversion actions.
TikTok Pixel installation, standard events setup, TikTok Events API (server-side) for iOS-proof tracking, and deduplication to ensure accurate campaign optimisation.
Custom Looker Studio (formerly Data Studio) dashboards connecting GA4, Google Ads, Meta Ads, Search Console, and more — one live view for all your marketing data.
Full audit of your existing GA4, GTM, Pixel, and CAPI setup — identifying missed events, duplicate tracking, broken tags, incorrect conversion counting, and data loss issues.
Packages & Pricing
One-time setup packages and monthly maintenance retainers. All pricing is fixed — no hourly billing surprises.
⚙️ All setup packages include full documentation so your team can manage events going forward. Ask about our setup guarantee →
🔍 Most businesses we audit have 30–50% of their conversions missing or double-counted. Get your free mini-audit first →
What's Included
We don't just install tags. We build a clean, organised, documented tracking system that your team understands and your ad platforms trust.
A clean, structured data layer that feeds accurate information to GA4, GTM, and all ad platforms — the foundation everything else depends on.
CAPI, enhanced conversions, and consent mode properly configured — your tracking works even as browser privacy restrictions tighten.
Event deduplication between Pixel and CAPI ensures conversion counts are accurate — no double-counting, no inflated ROAS numbers.
Complete tracking spec document — every event, parameter, and tag documented so any developer or marketer can understand and maintain your setup.
Every tag tested in GTM Preview, GA4 DebugView, and Meta Pixel Helper before going live. We don't publish until everything fires correctly.
⚡ Free tracking audit reveals your current score in 24 hours
How We Work
From audit to a fully verified, production-ready tracking stack — delivered in 5–14 days with complete documentation and a walkthrough call.
We audit your current setup — what's firing, what's missing, what's double-counting. You get a full report within 24 hours showing every tracking gap and its business impact.
We design your event schema — every event, parameter, and trigger documented in a tracking spec before we touch a single tag. You approve before implementation begins.
All tags built in GTM, CAPI configured server-side, GA4 events created, and all ad platform pixels installed. Implementation done in a staging environment first.
Every single event tested using GTM Preview, GA4 DebugView, Meta Pixel Helper, and manual browser testing across devices. Nothing goes live until everything passes QA.
Tags published, dashboards connected, and a full walkthrough call scheduled. You receive complete documentation — your team can maintain and extend the setup independently.
User interactions trigger data layer events
Central tag management — routes data to all platforms
Analytics & attribution
Browser-side events
Conversion import
TT campaign data
Catches iOS/ad-blocked events Pixel misses
One unified view of all marketing data
Why Rafirit Station
Most analytics "setups" are just default GA4 installs. Here's what a proper, production-ready tracking stack actually requires.
| What You Get | 📊 Rafirit Station | Typical "Quick Setup" |
|---|---|---|
| CAPI (server-side) tracking — not just Pixel | ✓ Always included | ✗ Pixel only — loses 30–40% of data |
| Custom event tracking (not just pageviews) | ✓ 20+ custom events | ✗ Default GA4 only |
| Event deduplication (Pixel + CAPI) | ✓ Always configured | ✗ Double-counted conversions |
| QA testing in debug mode before go-live | ✓ Every single tag tested | ✗ "Looks live to me" |
| Full documentation + walkthrough | ✓ Spec doc + recorded call | ✗ No documentation provided |
| Consent Mode v2 compliance | ✓ GDPR & privacy-proof | ✗ Not configured |
| Looker Studio live dashboard | ✓ Custom built | ✗ Default GA4 reports only |
| Post-setup support & monitoring | ✓ 30–60 days included | ✗ None |
Client Results
Most of our clients discover their ad campaigns were performing much better than they thought — they just couldn't see it. Here's what proper analytics reveals.
Avg. Missing Conversions Found
Recovered by CAPI after Pixel-only setupsAvg. Reported ROAS After Fix
vs. before tracking was fixedAvg. Event Match Quality
After CAPI setup (vs 62% before)Average Setup Delivery
For standard analytics packagesA Dhaka fashion e-commerce store was reporting 1.8× ROAS on Meta. After we implemented CAPI and fixed their GA4 setup, the same campaigns showed true 7.2× ROAS — they'd been under-bidding because 60% of purchases were invisible to the algorithm.
True ROAS
Events Recovered
Match Quality
A Dhaka clinic had GA4 installed but zero conversion events configured. Their Google Ads was running on "maximise clicks" because no conversion data existed. After full GA4 + GTM + CAPI setup with phone call and form tracking, they switched to tCPA bidding — CPL dropped 58%.
CPL Drop
Events Tracked
More Leads/Day
A Dhaka digital agency inherited a client GTM container with 148 tags — most broken, duplicate, or firing on every page. We audited, removed 110 redundant tags, fixed all tracking errors, and rebuilt the data layer. Page load speed improved 1.8s as a bonus.
Tags Removed
Events Accurate
Page Load ↓
Frequently Asked Questions
Google Analytics 4 (GA4) is Google's current analytics platform that replaced Universal Analytics (UA) in July 2023. If you still have Universal Analytics installed, it stopped collecting data over a year ago — you're flying blind. GA4 uses an event-based data model that's far more flexible than UA, allowing you to track virtually any user interaction. Migration isn't possible (historical data can't be moved), but a fresh GA4 setup with proper event tracking will give you far more actionable insight than UA ever did.
Meta Pixel runs in the user's browser and is significantly impacted by iOS 14+ privacy settings, Safari's Intelligent Tracking Prevention, and ad blockers. Studies consistently show that Pixel alone misses 30–40% of actual conversions — meaning your Meta Ads algorithm is optimising based on incomplete data. Conversions API (CAPI) sends the same conversion data directly from your server to Meta, bypassing all browser restrictions. With Pixel + CAPI together (and proper deduplication), you recover those lost conversions — which directly improves your campaign ROAS because the algorithm now has complete data to optimise with.
Google Tag Manager (GTM) is a free tag management system that lets you add, edit, and manage tracking tags (GA4, Meta Pixel, Google Ads, etc.) without modifying your website code each time. Without GTM, every new tracking requirement needs a developer to update your site. With GTM, you can deploy new tags, update configurations, and add tracking events in minutes. Every website should use GTM — it makes your analytics setup faster, more organised, less error-prone, and completely independent from your development team's schedule.
Our Starter Stack is delivered in 3–5 business days. The Full Tracking Stack (GA4 + GTM + Pixel + CAPI) takes 5–7 business days including QA testing. Enterprise setups with server-side GTM take 10–14 days. E-commerce tracking (with all product events) typically takes 7–10 days. Timeline starts from the day we receive access to your website, GTM container, and ad accounts. We always deliver on time — our track record is 100% on-time delivery across 150+ implementations.
For a standard setup we need: Editor access to your GTM container, Editor access to your GA4 property, Admin access to your Meta Business Manager (to set up Pixel and CAPI), and Editor access to your Google Ads account (for conversion import). For CAPI setup specifically, we also need access to your website's server or hosting (or your developer's help to add a code snippet). We never ask for payment method access or billing admin rights. All access is revoked or downgraded to viewer after the project if you prefer.
Yes — we offer an Audit + Fix service ($499) where we diagnose all issues in your current setup and fix them without a full rebuild. For moderate issues (broken tags, missing events, duplicate tracking), a fix is usually faster and more cost-effective than starting over. For severely messy setups (we've seen GTM containers with 200+ broken tags), a rebuild is sometimes more efficient. Our free mini-audit will tell you which approach is better for your specific situation. We always give you both options with honest cost-benefit analysis before you commit.
Client Reviews
Real reviews from Dhaka businesses and international clients who trusted Rafirit Station with their tracking and analytics.
"We thought our Meta campaigns were barely profitable at 1.8× ROAS. Rafirit set up CAPI and suddenly GA4 showed 7.2× ROAS — 60% of our purchases were invisible to Meta. The algorithm immediately optimised better. Best investment we ever made in analytics."
"Our GTM was a disaster — 148 tags, most of them broken. Rafirit audited everything, removed 110 redundant tags, rebuilt the data layer cleanly, and our page load time improved 1.8 seconds as a bonus. Now our tracking is perfect and our ads optimise properly."
"We had GA4 installed but zero e-commerce events configured. Rafirit set up the complete stack — all product events, checkout funnel, revenue tracking, and a Looker Studio dashboard. Now I can see exactly which channels drive revenue, not just traffic."
"Our Google Ads was running on 'maximise clicks' because we had no conversion data. Rafirit set up GA4 + GTM with phone call tracking and form submissions, imported goals to Google Ads, and enabled enhanced conversions. CPL dropped 58% within 30 days of switching to tCPA bidding."
"The custom Looker Studio dashboard Rafirit built connects GA4, Google Ads, Meta Ads, and Search Console in one view. I spend 5 minutes a week reviewing it instead of logging into 4 platforms. Exactly what I needed as a business owner, not a data analyst."
"Needed full GA4 + GTM + Pixel + CAPI setup urgently before an Eid campaign. Rafirit delivered everything in 48 hours, tested and documented. The campaign launched with perfect tracking from day one. Professional, fast, and thorough."
Ready to Track Everything?
Get your free tracking audit — we'll show you exactly what data you're missing and how much it's costing your ad campaigns.
Free Consultation
Share your website URL and we'll audit your GA4, GTM, Meta Pixel, and CAPI setup — identifying every missing event, broken tag, and data gap. Delivered in 24 hours. Free, no commitment.
Are events firing? Are conversions tracked? Is your data layer configured correctly? We verify everything.
How many conversions are you missing due to iOS restrictions? We calculate the exact data loss.
Broken tags, duplicate events, missing triggers — we document every GTM issue in your container.
A prioritised action plan showing exactly what needs to be fixed, in what order, and at what cost.
📊 Request Free Tracking Audit
Audit delivered within 24 hours. 100% free, zero obligation.
🔒 Read-only access only. We never modify your accounts without your explicit approval. Audit in 24 hours.