Google Ads & Bing Ads Management Bangladesh | Certified PPC Agency — Rafirit Station
Service · Google Ads & Bing Ads — Bangladesh

Google Ads &
Bing Ads That
Maximise Your ROAS

Search, Shopping, Display & Performance Max campaigns — certified PPC management that puts your business in front of the right buyers at the exact moment they're ready to spend.

🔍 Google Search
🛒 Shopping Ads
📺 Display Network
⚡ Performance Max
🔄 Remarketing
🔵 Bing Ads
▶️ YouTube Ads
📍 Local Campaigns

5.4×

Highest ROAS Achieved

-38%

Avg. CPA Reduction

150+

Ad Accounts Managed

4.9★

Client Rating

Certified Google & Bing Ads Management

Be #1 When Your
Customers Are Searching

Google processes 8.5 billion searches every day. The question is — when your potential customers search for what you sell, who do they find? You, or your competitor?

At Rafirit Station, we manage Google Ads and Bing Ads campaigns for businesses in Bangladesh and worldwide — from small local businesses to international e-commerce brands. We don't just run ads; we build revenue-generating systems that scale.

Our certified team handles everything: keyword strategy, campaign structure, ad copywriting, bid management, conversion tracking, landing page feedback, A/B testing and weekly optimisation — so every taka of your ad spend works as hard as possible.

+320% Revenue in 90 Days
Google
digital agency bangladesh best
🔍
Sponsored
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4.2%
CTR
$1.28
Avg. CPC
Top 1
Position

Campaign Types We Manage

Every Google & Bing
Campaign Type, Covered

From brand-new Google accounts to complex multi-channel setups — we manage every campaign type with specialist expertise.

🛒
02

Shopping Campaigns

Product listing ads that show your image, price and brand directly in search results — perfect for e-commerce. We manage feed optimisation, bidding strategy and product segmentation.

Smart ShoppingStandardFeed Optimisation
Typical ROAS range3–8×
📺
03

Display Campaigns

Visual banner ads across 35 million+ websites in Google's Display Network — for awareness, retargeting and nurturing prospects who've visited your site but haven't converted yet.

Responsive DisplayAudience TargetingRemarketing
Avg. retargeting CVR lift+68%
04

Performance Max

Google's most powerful campaign type — runs across all channels (Search, Shopping, Display, YouTube, Discover, Maps) from a single campaign using AI-driven bidding and audience signals.

All ChannelsAudience SignalsAsset Groups
Our PMax ROAS avg.4.1×
🔄
05

Remarketing Campaigns

Re-engage visitors who didn't convert with highly targeted follow-up ads. Dynamic remarketing shows the exact products or pages they viewed — dramatically increasing conversion probability.

RLSADynamicCustomer Match
Conversion rate vs cold3× higher
🔵
06

Bing / Microsoft Ads

Reach 63 million searchers Google doesn't — on Bing, Yahoo and Microsoft Edge. Lower CPCs, less competition, and a higher-income demographic. We import and optimise for Bing's unique auction.

Microsoft AdsBing SearchLinkedIn Profile
CPC vs Google avg.30% lower
▶️
07

YouTube Ads

In-stream, bumper and discovery video ads on the world's second-largest search engine. Target by interest, search intent, custom audiences and competitor channels.

In-StreamBumper AdsVideo Discovery
Avg. CPV$0.01–0.03
📍
08

Local & Call Campaigns

Drive foot traffic and phone calls from people near your business. Google Business Profile integration, location extensions, call-only ads and local services ads fully managed.

Local Services AdsCall OnlyMaps Ads
Avg. call volume increase+140%

What's Included in Every Account

Full-Service PPC Management —
Nothing Left Out

Every client gets the complete service — from initial audit to ongoing optimisation. No upsells, no extras.

🔬

Account Audit & Strategy

Before spending a single taka, we audit your existing account (or build from scratch), analyse competitors, and create a detailed campaign blueprint.

  • Full account health audit
  • Competitor ad analysis
  • Budget & ROAS modelling
  • Campaign structure blueprint
  • Keyword gap analysis
🔑

Keyword Research & Strategy

Deep keyword research using professional tools — finding the exact search terms your buyers use, segmented by intent, bid, and competition level.

  • Intent-based keyword mapping
  • Negative keyword list (500+)
  • Match type strategy
  • Competitor keyword gaps
  • Long-tail opportunity mining
✍️

Ad Copy & Creative

Compelling ad copy written by specialist copywriters — RSAs with multiple headline and description variations, structured for maximum Quality Score.

  • 3–5 RSA variations per ad group
  • Ad extension setup (all types)
  • Sitelink & callout copy
  • Display banner design
  • A/B copy testing monthly
📊

Conversion Tracking Setup

Accurate tracking is non-negotiable. We set up GA4, Google Ads conversion tags, and server-side tracking so every lead and sale is correctly attributed.

  • GA4 + Google Ads linking
  • GTM conversion tag setup
  • Call & form tracking
  • E-commerce revenue tracking
  • Server-side (where needed)
⚙️

Ongoing Bid Optimisation

Weekly bid management — adjusting by keyword, device, location, time of day, audience segment and match type to squeeze maximum ROI from every dollar spent.

  • Smart bidding strategy setup
  • Device & location bid adjustments
  • Audience bid modifiers
  • Dayparting optimisation
  • Budget pacing control
📈

Reporting & Communication

Full transparency — weekly performance summaries and monthly deep-dive reports covering every metric that matters to your business growth.

  • Weekly performance email
  • Monthly full report + insights
  • Live dashboard access
  • Monthly strategy call
  • WhatsApp / Slack updates

Platform Comparison

Google Ads vs Bing Ads —
Why You Need Both

Both platforms have unique advantages. Running them together gives you maximum market coverage at lower blended CPA.

92% Market Share
  • World's largest search network — 8.5 billion daily searches
  • Largest Display Network — 35 million+ websites
  • YouTube integration for video ads
  • Most advanced AI bidding with Performance Max
  • Massive audience data & Customer Match
  • Google Maps & Local Services Ads
  • Shopping ads for e-commerce brands
  • Best for brand awareness at scale
  • Higher CPCs but unmatched reach & intent data
VS
63M Unique Searchers
  • 63 million searchers Google doesn't reach
  • 30–50% lower average CPCs than Google
  • Higher-income, older demographic (B2B & finance)
  • LinkedIn profile targeting for B2B campaigns
  • Less competition = better ad positions at lower cost
  • Import Google campaigns in one click
  • Strong in USA, UK, Canada, Australia markets
  • Great for Windows / Office 365 user audiences
  • Excellent ROI for legal, finance & professional services

Our Recommendation

Start with Google Ads for volume and reach. Add Bing Ads once Google is profitable — you'll typically see 15–25% more conversions at 30% lower cost. We run both together at no extra management fee on our Performance package.

Why Rafirit Station for PPC

Why Choose Us to
Manage Your Ad Spend

Every agency claims results. Here's the specific difference our approach makes — backed by data, not promises.

🎯

ROAS-Obsessed Management

We optimise for revenue, not clicks or impressions. Every campaign decision traces back to your cost per acquisition and return on spend.

🔬

Account Audit First, Always

We never start spending without a full audit. Most new clients are losing 30–40% of their budget to wasted spend — we fix that in week one.

✍️

Specialist Copywriters on Ads

Your ads are written by dedicated copywriters, not account managers. Higher Quality Scores, better CTR, lower CPCs — every time.

📊

Flawless Conversion Tracking

We won't manage your account without proper tracking. If we can't measure it, we won't spend it. Data integrity is non-negotiable.

Weekly Optimisation, Not Monthly

Ad accounts need frequent attention. We optimise weekly — adjusting bids, pausing underperformers, and testing new approaches every 7 days.

🌍

International Market Expertise

We manage campaigns targeting Bangladesh, UAE, UK, USA, Australia and 25+ other markets. Different auctions, different strategies — we know them all.

150+

Ad Accounts Managed

5.4×

Highest ROAS

4.9★

Client Rating

-38%

Avg. CPA Reduction

Client ROAS ImprovementAvg 3.2×
CPA Reduction-38%
Quality Score Improvement+2.4 pts
Wasted Spend EliminatedAvg 35%

Get a free audit of your Google Ads account — we'll show you exactly where budget is being wasted and how to fix it in 7 days.

Our PPC Process

From Audit to Profitable
Campaigns in 5 Steps

A structured process that eliminates guesswork, maximises speed to results, and keeps you informed at every step.

🔬
Audit & Research
Full account audit, competitor analysis, keyword research and budget modelling. Delivered as a written report within 48 hours.
🗺️
Campaign Blueprint
Custom campaign structure, ad group mapping, bidding strategy, and conversion tracking plan — approved by you before launch.
⚙️
Build & Launch
Campaigns built to spec, ads written, tracking installed and tested. Full QA before spending a single taka. Live within 5 business days.
📊
Optimise Weekly
Every 7 days: bid adjustments, negative keyword mining, ad testing, Quality Score improvements, audience refinements — documented in your report.
📈
Scale & Grow
Once ROAS targets are hit, we identify scale opportunities — new campaign types, new markets, new audiences — to compound your growth.

Real Client Results

ROAS Numbers That
Prove Our Approach

Actual results from actual clients — not projections, not case study cherry-picks. This is what consistent, expert PPC management looks like.

Google Shopping · E-commerce · UAE
5.4×

ROAS in 90 Days

Online retailer in Dubai: took over a struggling Google Ads account. Restructured Shopping campaigns, fixed feed issues and implemented PMax. Went from 1.8× to 5.4× ROAS in 90 days.

Google Search · Legal · UK
-52%

Cost Per Lead Reduction

London law firm was paying £185 per lead. Rebuilt their Search campaigns with tighter ad groups, better match types and a dedicated landing page. CPA dropped to £89 in 8 weeks.

Performance Max · Retail · Bangladesh
4.1×

ROAS on PMax Campaign

Dhaka fashion retailer — first time running Google Ads. Launched Performance Max with custom audience signals. Hit 4.1× ROAS by month 2 with $800/month ad budget.

Google + Bing · SaaS · Canada
+38%

More Conversions Adding Bing

Added Bing Ads alongside existing Google campaigns for a SaaS client. 38% more total conversions at 29% lower CPA on Bing. Now runs both platforms simultaneously.

Google Display Remarketing · Australia

Higher CVR vs Cold Traffic

E-commerce brand in Melbourne: implemented dynamic remarketing showing exact products viewed. Remarketing visitors convert at 3× the rate of cold Search traffic.

Local Search · Restaurant · BD
+140%

Phone Call Volume Increase

Restaurant in Dhaka with zero online presence. Launched Google call-only ads and Local Services ads. Phone calls increased by 140% in first month. Fully booked weekends.

Google & Bing Ads Packages

Transparent PPC
Management Pricing

All prices are monthly management fees. Ad spend is separate, paid directly to Google/Bing. No hidden commissions on your ad spend.

🎯
Starter Ads
For small budgets getting started
$149/month
  • Up to $1,000 ad spend managed
  • 1 platform: Google Ads OR Bing Ads
  • Google Search campaigns only
  • Keyword research & setup
  • Ad copy — 3 RSA variations
  • Ad extensions setup
  • Conversion tracking setup (GA4)
  • Monthly performance report
  • Shopping / Display / PMax campaigns
  • Remarketing campaigns
  • A/B testing
Most Popular
📊
Performance Ads
Maximise ROAS across all campaign types
$349/month
  • Up to $5,000 ad spend managed
  • Google Ads + Bing Ads (both platforms)
  • Search + Shopping + Display + PMax
  • Remarketing & dynamic product ads
  • Full A/B ad copy testing
  • Landing page recommendations
  • Full conversion tracking (GA4 + GTM)
  • Weekly bid optimisation
  • Weekly analytics report
  • Monthly strategy call
  • Dedicated ads manager
🏆
Enterprise Ads
For high-volume spenders & agencies
Custom
  • Unlimited ad spend management
  • Google + Bing + YouTube Ads
  • All campaign types including Local Services
  • Custom audience & lookalike strategy
  • Server-side conversion tracking
  • Advanced attribution modelling
  • Daily monitoring & optimisation
  • Dedicated team of 3 PPC specialists
  • Weekly strategy sessions
  • White-label reporting available

💡 Ad spend over $5,000/month?

Our management fee scales to a % of spend for high-budget accounts. Get a custom quote tailored to your budget.

Client Results & Reviews

What Our Clients Say
About Our PPC Work

★★★★★

"Our Google Ads ROAS jumped from 1.8× to 5.4× within 90 days. The account restructure they did in week one alone saved us $1,200/month in wasted spend. Completely transformed our business."

MK
Michael Kim
Marketing Director, Nexus Corp USA
★★★★★

"Cost per lead dropped from £185 to £89 in 8 weeks. The keyword strategy and landing page recommendations were spot on. I wish I'd found them 2 years ago — would have saved a fortune."

JW
James Whitfield
Managing Partner, Apex Legal UK
★★★★★

"Running Google and Bing Ads together now after their recommendation. The Bing results genuinely surprised me — 38% more conversions at lower CPA. The team really knows what they're doing."

RS
Riya Sharma
CEO, CloudFlow SaaS Canada

Common Questions

Google & Bing Ads
FAQ

How much should I spend on Google Ads in Bangladesh?

+

For businesses targeting the Bangladesh market, a minimum of $200–$300/month ad spend is recommended to gather meaningful data quickly. For competitive industries (real estate, legal, e-commerce), $500–$1,000/month produces faster results. If you're targeting international markets (UAE, UK, USA), CPCs are higher and we recommend $1,000–$3,000/month minimum. We'll build a budget model for your specific industry in the free audit.

How long before I see results from Google Ads?

+

You'll typically see your first conversions within the first 1–2 weeks of launch. However, campaigns need 4–6 weeks of data to optimise Smart Bidding strategies effectively. Months 2 and 3 are usually where significant ROAS improvements happen as we apply learnings from month 1. We set realistic KPI benchmarks per industry from day one so you know exactly what to expect at each stage.

Do I own the Google Ads account, or does Rafirit Station own it?

+

You always own your Google Ads account — 100%. We manage it through manager account (MCC) access, which means you can see everything we do in real time, and if you ever stop working with us, the account and all its history remains yours. We never hold clients' accounts hostage. This is a non-negotiable part of how we work.

Do you charge a percentage of ad spend or a flat fee?

+

Our packages are flat monthly management fees — $149, $349, or custom for enterprise. For accounts over $5,000/month in spend, we move to a % of spend model (typically 10–15%) which scales fairly with budget. Your ad spend goes directly to Google/Bing — we never take a commission from your spend. What you see in our pricing is what you pay us, nothing more.

Can you take over an existing Google Ads account that isn't performing?

+

Yes — account takeovers are common and often where we deliver the fastest wins. Most underperforming accounts have fundamental structural issues (broad match overuse, missing negatives, poor landing page alignment, no conversion tracking) that can be fixed in the first 2 weeks. We'll audit your account and give you a written breakdown of exactly what's wrong and how we'll fix it — before you commit to anything.

Do you need access to my website to manage Google Ads?

+

We need to install conversion tracking (via Google Tag Manager) and may recommend landing page improvements — so we typically request WordPress or GTM access. We don't need full admin access to your site. For landing page creation or optimisation, our web team can build dedicated pages as part of the engagement. We'll clearly communicate what access we need and why before requesting anything.

Ready to Stop Wasting Ad Spend?

Get Your Free Google Ads Audit
— Know Exactly What to Fix

We'll audit your current account (or build from scratch), show you where budget is wasted, and give you a roadmap to better ROAS — 100% free, no obligation.

Free Google Ads Audit

Let's Audit Your
Ad Account Today

Fill in the form and we'll conduct a free, detailed audit of your Google Ads account — showing you exactly where budget is wasted and how to improve ROAS within 7 days.

🔬

Free Account Audit

Full review of your campaigns, keywords, bids, Quality Scores and wasted spend — delivered as a written report.

💰

Wasted Spend Report

We identify exactly how much budget is being wasted and what changes will immediately improve your CPA.

🗺️

ROAS Improvement Roadmap

A step-by-step plan showing what we'd do in month 1, month 2 and month 3 to hit your ROAS targets.

🤝

Zero Obligation

The audit is yours to keep — engage us only when you're confident we're the right team for your account.

🎯 Get Your Free Google Ads Audit

Fill in below — we respond within 2 hours.

🔒 100% confidential. We respond within 2 hours — Mon–Fri 9AM–8PM BST, Sat 10AM–4PM BST.