#1 Facebook &
Instagram Ads
Agency in Dhaka
— 7.2× ROAS

For Dhaka businesses starting with Facebook and Instagram advertising, we recommend a minimum ad spend of ৳25,000–৳50,000 per month ($220–$450) to generate enough campaign data for meaningful optimisation. This is your ad spend — paid directly to Meta — and is completely separate from our management fee.

Our Facebook advertising packages in Dhaka start from $149/month (Basic) and go up to $1,199/month (Scale Max), with enterprise packages available on custom quote. Unlike many Facebook ad agencies in Bangladesh that charge a percentage of your ad spend, we charge a fixed monthly fee — so our incentive is always to maximise your results, not inflate your budget.

Here's a realistic breakdown of Facebook ads cost in Bangladesh by business type:

➜ Local Dhaka businesses (restaurant, clinic, retail, salon) — ৳25,000–৳40,000/month ad spend with our Basic or Lead Gen package is sufficient for strong Click-to-WhatsApp campaign results.
➜ E-commerce brands — ৳50,000–৳1,50,000/month recommended; the algorithm needs enough purchase events to exit learning mode and optimise Advantage+ Shopping campaigns properly.
➜ Real estate and B2B lead gen — ৳40,000–৳1,00,000/month ad spend, combined with our Lead Gen Pro package, typically delivers 80–150 qualified leads per month in Dhaka.
➜ Scaling brands — ৳2,00,000–৳5,00,000+ per month; our Scale and Enterprise packages are built for high-spend accounts that need daily monitoring, CAPI, and dedicated team support.

Not sure what budget is right for you? Our free 24-hour Meta Ads audit includes a personalised budget recommendation based on your industry, goals, and the Dhaka market benchmarks we see across 80+ active accounts.

Yes — you absolutely need both, and this is one of the most important things most Facebook ad agencies in Dhaka get wrong by only setting up the Pixel.

Meta Pixel is browser-based tracking code installed on your website. When a user visits your site, the Pixel fires and sends event data (PageView, Purchase, Lead, AddToCart) back to Meta through their browser. The problem is that since Apple's iOS 14 App Tracking Transparency update, iPhone users can block this entirely — and browser-based ad blockers intercept Pixel data for all users. Studies show that Meta Pixel alone now misses 30–40% of actual conversion events on most websites.

Conversions API (CAPI) — also called server-side tracking for Facebook — bypasses the browser completely. Instead of sending data through the user's browser, your server sends conversion data directly to Meta's API. This means iOS 14 restrictions, ad blockers, and cookie consent banners have zero impact on your tracking accuracy.

When you run Pixel-only, Meta's algorithm optimises based on incomplete data — it's trying to find your ideal customer but it's working with 60–70% of the picture. When we implement Meta Conversion API setup in Bangladesh alongside the Pixel, deduplication logic ensures no double-counting, and your algorithm sees near-complete conversion data, which directly improves campaign optimisation and ROAS.

Our CAPI certified specialists handle the full technical setup — whether you're on Shopify, WooCommerce, WordPress, or a custom platform. We configure server-side events, test deduplication, verify in Meta Events Manager, and provide a Pixel Health Score report post-setup. Our average client sees ROAS improvement of 40–120% just from correct CAPI setup — not from changing budgets or creatives, but from giving Meta's algorithm accurate data to work with.

CAPI setup is included in our Growth Pro, Scale, and all Enterprise packages. For Basic and Growth Starter clients, we offer CAPI as an add-on. If you suspect your current Facebook pixel installation is broken or incomplete, our free audit will identify every missing event within 24 hours.

Click-to-WhatsApp ads are Facebook or Instagram ads where the call-to-action button opens a WhatsApp conversation with your business directly — no website visit, no form to fill, no redirect. The user clicks the ad, WhatsApp opens on their phone, and they're immediately in a live chat with you or your sales team.

This ad format is the single most effective Facebook ad type for Dhaka businesses, and here's why it works so well in Bangladesh: Bangladesh has one of the highest WhatsApp penetration rates in Southeast Asia, with over 95% of smartphone users actively using WhatsApp or Messenger for daily communication. Bangladeshi consumers — whether they're booking a doctor's appointment, enquiring about a property, or ordering food — are far more comfortable sending a WhatsApp message than filling in a web form or calling an unknown number.

Compared to standard Facebook Lead Ads with instant forms, Click-to-WhatsApp campaigns in Dhaka typically achieve 40–60% lower cost-per-lead (CPL) and significantly higher lead quality — because the user has to actively start a conversation, which means they're more genuinely interested than someone who fills a pre-filled form in 10 seconds.

Our Click-to-WhatsApp ads setup in Dhaka includes: campaign and ad set structure, audience targeting, ad creative design, WhatsApp welcome message and quick reply buttons, connection to your WhatsApp Business account, and optional integration with WhatsApp CRM tools like WATI or Respond.io. We also set up the conversion tracking so Meta counts each WhatsApp conversation initiation as a lead event — feeding your CAPI and Pixel for proper attribution.

Industries where Click-to-WhatsApp is consistently our best-performing format in Bangladesh: healthcare and clinics, real estate and property, education and coaching, restaurants and food delivery, beauty and salons, home services, legal and financial services, and any local business in Dhaka that sells via conversation rather than an e-commerce checkout.

If you're currently running Facebook ads in Dhaka without Click-to-WhatsApp campaigns, you're leaving significant revenue on the table. Our free Meta Ads audit will show you exactly what you're missing and build you a Click-to-WhatsApp strategy within 24 hours.

Both platforms serve fundamentally different roles in a digital marketing strategy, and the right answer for your Dhaka business depends on where your customers are in their buying journey.

Facebook and Instagram Ads are demand creation tools. They show your product or service to people who match your target audience profile — even if those people aren't actively searching for you right now. Meta's targeting lets you reach Dhaka audiences by age, interests, behaviour, location (down to the neighbourhood), device, income, and dozens of other parameters. Meta Ads are ideal for: e-commerce brands building awareness and driving impulse purchases, service businesses generating leads from people who don't yet know they need the service, fashion and lifestyle brands that sell through visual content, and businesses wanting to build brand recognition in Dhaka over time. In Bangladesh, Facebook Ads typically have lower CPC (cost-per-click) than Google Ads, making Meta more cost-efficient for awareness and lead generation at scale.

Google Ads are demand capture tools. They appear when someone is actively searching for what you offer — "dentist in Gulshan", "WooCommerce developer Dhaka", "best biryani delivery Banani". This means high purchase intent, but smaller audience size and typically higher CPC than Meta. Google Ads are ideal for businesses where customers search before buying — legal services, medical specialists, plumbers, specific product searches — and for businesses that already have strong brand awareness and want to capture bottom-of-funnel demand.

The best strategy for most Dhaka businesses is both, in sequence. Start with Meta Ads to build awareness and generate leads at lower cost. Once your Meta campaigns are profitable (typically month 2–3), add Google Ads to capture the search demand that your Meta awareness is creating. This "Meta creates demand, Google captures demand" model is the full-funnel approach we use with our growth clients.

Rafirit Station offers both Facebook & Meta Ads management and Google Ads management in Dhaka. During your free audit, we'll recommend the right starting point and sequence based on your industry, budget, and goals.

We create all ad creatives for you — included in every package. This is one of the key differences between Rafirit Station and most other Facebook ad agencies in Dhaka, where clients are expected to supply their own images, videos, and copy.

Our in-house creative team handles the complete creative production process for your Facebook and Instagram ads:

Static Image Ads: Designed specifically for Facebook Feed and Instagram Feed placements — high-contrast, scroll-stopping visuals with clear CTAs and copy written for Dhaka audiences. We follow Meta's creative best practices (text-to-image ratio, aspect ratios, mobile-first sizing) and A/B test variations on every creative.

Carousel Ads: Multi-image carousel ad sets for showcasing products, before/after results, service steps, or product ranges. Each card is individually designed with consistent brand visuals and sequential storytelling.

Reels & Short-Form Video (Growth and Scale packages): We write the script, direct the visual structure, and edit the final Reel or Story video. For clients without video footage, we produce motion graphics and animated ad creatives. For clients with existing video or product photos, we repurpose and optimise them into Reels format. Our Facebook Reel ads and Instagram Reel ads are built for the mobile-first Bangladesh audience — fast hooks, subtitled, and optimised for sound-off viewing.

Story Ads: Full-screen vertical Story creatives for both Facebook and Instagram, with countdown stickers, swipe-up CTAs, and interactive elements where appropriate.

All creatives are submitted for your approval before going live — you'll see every ad before it's published. You can request revisions, and we incorporate your brand guidelines, product images, and messaging into every creative. If you already have existing photography, product shots, or video content, we'll audit what you have and repurpose anything that can be turned into high-performing ad formats.

Creative performance is reviewed weekly as part of our optimisation process — fatigued ads are replaced before they start hurting your CTR and relevance score.

Meta Ads in Bangladesh follow a predictable performance timeline that we've observed across 80+ managed accounts. Here's what you can realistically expect:

Days 1–2 (Launch): Campaigns go live. Initial delivery begins as Meta starts entering the learning phase. You'll see impressions, clicks, and early CPM data. We monitor hourly for delivery issues, disapprovals, and audience overlap problems during this period.

Days 3–7 (Learning Phase): Meta's algorithm is actively testing your audiences, placements, and creatives to find the combinations that drive your desired outcome. CTR and CPL data will fluctuate during this period — this is normal. We avoid making significant changes during the learning phase as it resets the algorithm's learning. Expect to see initial enquiries, leads, or purchases coming in from day 2–3, but don't judge campaign performance on this data yet.

Days 7–21 (Exit Learning & Early Optimisation): Once each ad set hits 50 conversion events, it exits the learning phase. At this point, delivery stabilises, CPL starts dropping, and ROAS begins improving. We run our first round of creative A/B test results analysis, pause underperforming ad sets, and reallocate budget to winners. For most Dhaka businesses, meaningful CPL and ROAS data is available by end of week 2–3.

Month 1 end: You now have 30 days of performance data. We run a full account review — audience performance, creative performance, placement breakdown, and day-parting analysis. Most clients see a significant ROAS improvement from month 1 to month 2 as the optimisation compounds.

Month 3: Campaigns are fully optimised. Lookalike audiences are maturing. Retargeting is fuelled with warm audience data. CAPI attribution is accurate. By month 3, most of our clients are seeing sustained results at or above the 7.2× average ROAS we maintain across our managed accounts. This is also when we begin budget scaling — using the 20% weekly increase rule to scale spend without destabilising campaign performance.

We always set honest, realistic expectations during onboarding. If results are not trending in the right direction by week 3, we initiate a campaign review call and present a revised strategy at no extra cost.

Our Facebook ad management cost in Bangladesh is structured as a fixed monthly fee — completely separate from your ad spend, which you always pay directly to Meta. We never hold your ad budget or take a percentage of what you spend.

Here's a full breakdown of our Meta advertising packages in Dhaka:

Basic Ads — $149/month (~৳16,500)
Ideal for businesses just starting with Facebook Ads. Includes 1 campaign objective, Facebook & Instagram placements, audience research, 2 static ad creatives, Meta Pixel installation, and monthly reporting. Ad spend up to $500/month.

Growth Ads — $349/month (~৳38,500)
Our most popular package for Dhaka businesses wanting real campaign management. Includes full-funnel campaigns (TOF + BOF), cold + retargeting campaigns, 6 creatives (static + Reels), custom audiences, lookalikes, A/B testing, weekly optimisation, bi-weekly reporting, and monthly strategy call. Ad spend up to $2,000/month.

Scale Ads — $649/month (~৳71,500)
For businesses ready to dominate their market. Includes unlimited campaigns, 10+ creatives/month, CAPI server-side tracking, Advantage+ Shopping, Click-to-WhatsApp campaigns, daily monitoring, weekly reports, live dashboard, dedicated specialist, and 60-min monthly strategy call. Ad spend up to $5,000/month.

Scale Max — $1,199/month (~৳1,32,000)
For high-spend accounts targeting maximum scaling. Includes 50+ creative variants/quarter, full CAPI + GA4 + GTM ecosystem, influencer UGC repurposing, cross-sell campaigns, dedicated team, and daily monitoring. Ad spend up to $15,000/month.

Lead Gen Basic — $199/month · Lead Gen Pro — $449/month · E-commerce Shop Growth — $599/month
Specialist packages for lead generation and e-commerce businesses in Dhaka — see the packages section above for full details.

Enterprise & Custom — Contact us
For businesses spending $5,000–$50,000+/month on Meta Ads, we offer fully custom packages with dedicated teams, in-person strategy sessions, cross-platform management, and board-level reporting.

All packages include: ad creative production, audience setup, weekly optimisation, and transparent reporting. We're an affordable Facebook ads agency in Dhaka with no hidden fees, no contract lock-in, and a free 24-hour audit before you commit to anything.

Yes — both are problems we deal with regularly for Dhaka businesses, and both have clear solutions.

For Facebook ad account disabled help: Meta disables accounts for a range of reasons — policy violations (even accidental ones), payment issues, suspicious activity, or being flagged by Meta's automated systems. We assist with the Meta appeals process, help you identify exactly which policy was violated, correct the content or targeting that caused the issue, and draft a clear appeal submission. For accounts disabled due to policy violations, we also rebuild your ad account structure to ensure long-term compliance — because getting re-enabled and then disabled again is a common and frustrating pattern when the root cause isn't properly addressed. If your Business Manager account is disabled (rather than just an ad account), the recovery process is more complex and we'll guide you through the full Business Manager verification process with Meta.

For Facebook ads not converting: This is the most common problem we fix for new clients switching from another Facebook ad agency in Dhaka. The usual causes are: broken Pixel tracking (so Meta is optimising based on ghost data), wrong campaign objective selected (e.g., running a Traffic objective when you want purchases), broad or incorrect audience targeting, creative fatigue (running the same ads for too long), no retargeting campaigns (so warm audiences are being wasted), no CAPI (server-side tracking is missing), or ad spend too low to exit the learning phase.

Our Meta Ads Audit Service — available free for new clients — covers all of these in a single 24-hour audit. We review your Pixel health, Events Manager data, campaign structure, audience architecture, creative performance, attribution window settings, and budget allocation. You'll receive a prioritised action plan showing exactly what's broken, what's underperforming, and what to fix first for the fastest ROAS improvement.

Our Facebook Ads ROAS improvement service is specifically designed for accounts that are spending but not seeing results. Most clients see significant improvement within 30 days of implementing our audit recommendations — the most common quick wins being CAPI setup, campaign objective correction, and retargeting campaign activation.

There are hundreds of agencies and freelancers in Dhaka running Facebook ads. Most of them are "boosting posts" — pressing the blue Boost button on your Facebook page and calling it an ad campaign. That's not advertising; that's handing money to Meta with no strategy, no audience architecture, no creative optimisation, and no meaningful tracking.

Here's what genuinely separates Rafirit Station as the best Facebook ad agency in Dhaka:

1. Meta Blueprint Certified team: Every team member working on your account is Meta Blueprint certified — verifiable credentials, not self-claimed expertise. We're also recognised as a Meta Business Partner in Bangladesh, which gives us early access to new Meta ad features, dedicated Meta support, and verified agency status.

2. Pixel + CAPI — always: We never run campaigns on Pixel-only tracking. Every account gets CAPI setup in Growth and Scale packages as standard. This single difference accounts for 30–120% ROAS improvement for clients switching from other agencies.

3. Fixed fee, not % of spend: Most Facebook ad management agencies in Dhaka charge 10–20% of your monthly ad spend as their fee. That means their revenue goes up when you spend more — regardless of results. We charge a fixed monthly rate so our entire incentive is to maximise your ROAS, not your spend.

4. Full creative production in-house: We don't ask you to supply assets. Our creative team produces all static ads, carousels, Reels scripts and edits, and Story ads. Creative is the #1 performance variable in Meta advertising — if your creatives don't stop the scroll, no amount of budget or targeting will fix it.

5. Bangladesh market specialists: We know what works in Dhaka — the Eid campaign timing and scaling windows, the Click-to-WhatsApp conversion behaviour of Bangladeshi consumers, the creative style that resonates in the Bengali social media context, and the seasonal peaks (Eid, Puja, winter) that drive purchasing decisions. International agencies treating Bangladesh as a generic "developing market" miss all of this.

6. Weekly reporting, not monthly: You get weekly performance updates with real data — ROAS, CPL, CPA, CTR, spend breakdown — not monthly screenshots of your "reach". Live dashboard access is available for Scale and above packages so you can check performance any time.

Yes — while we're headquartered in Dhaka and our strongest market expertise is the Dhaka business landscape, we provide Facebook and Instagram ad management services across all 8 divisions and 64 districts of Bangladesh. All of our work is done remotely — you don't need to be in Dhaka to work with us, and we don't need to visit your location to manage your campaigns effectively.

We currently manage Meta Ads accounts for businesses in Chittagong (port businesses, textile manufacturers, and the Cox's Bazar tourism sector), Sylhet (including brands targeting the UK Sylheti diaspora on Facebook), Rajshahi (agricultural exporters, educational institutions, and retail brands), Khulna (shrimp exporters, Sundarbans tourism, and local service businesses), Barishal (river trade, fishing industry, and FMCG brands), Mymensingh (education sector and agricultural businesses), and Rangpur (agricultural and RMG sector brands).

Beyond Bangladesh, we also manage Meta Ads campaigns internationally for Bangladeshi-owned businesses in the UAE, UK, USA, Australia, Singapore, and the Gulf states — particularly fashion brands selling to the South Asian diaspora and e-commerce stores targeting multiple markets simultaneously. If you have a Bangladesh-based business wanting to expand to international Meta audiences, or an international business wanting to reach the Bangladeshi market, we have experience in both directions.

For businesses outside Dhaka, our onboarding process is entirely digital — video call strategy session, screen-share for account access setup, WhatsApp for ongoing communication, and our reporting dashboard accessible from anywhere. Contact us to discuss your location and business — our Facebook ad management services in Bangladesh are available to any business, anywhere in the country.

For Bangladeshi e-commerce brands, the highest-performing Meta ad strategy combines multiple formats in a structured full-funnel architecture. Here's what we use and why it works:

Top of Funnel (Cold Audiences) — Reels & Video Ads: Instagram Reels and Facebook Reel ads are the highest-reach, lowest-CPM format for introducing your brand to new audiences. We produce short-form (15–30 second) product showcase videos that drive product awareness and build the warm audience pool for retargeting. UGC-style Reels (realistic, non-polished content) consistently outperform glossy production in the Bangladesh market.

Middle of Funnel (Warm Audiences) — Carousel & Collection Ads: People who've watched your Reels or visited your website see carousel ads showing your product range or collection ads with a full-screen mobile storefront experience. This is where we introduce pricing, social proof, and specific product benefits.

Bottom of Funnel (Hot Audiences) — Dynamic Product Ads (DPA) & Retargeting: This is the highest ROAS part of any e-commerce Meta strategy. Dynamic Product Ads automatically show each user the exact products they've already viewed on your site — personalised at scale. Cart abandonment retargeting (showing the specific product someone added to cart but didn't purchase) alone can generate 3–5× ROAS with minimal budget. Our Facebook retargeting ads service covers browse abandonment, cart abandonment, purchase upsells, and win-back campaigns.

Advantage+ Shopping Campaigns: Meta's AI-powered shopping campaign type that automatically optimises across all placements, audiences, and creatives simultaneously. We set up Advantage+ Shopping once your CAPI is providing accurate purchase data — typically from month 2. Our Advantage+ Shopping agency expertise means we know how to seed these campaigns correctly, which creatives to add, and how to structure manual campaigns alongside Advantage+ for maximum total account ROAS.

Facebook Shop Ads: If you have a Facebook Shop or Instagram Shopping enabled, we run Shop ads that let users purchase directly without leaving the app — a friction-reducing experience that can significantly improve conversion rates for fashion, beauty, and lifestyle brands in Bangladesh.

The ideal starting setup for a Bangladesh e-commerce brand is: Pixel + CAPI setup → Catalogue creation and product feed → Cold audience Reels campaign → Dynamic Product Ad retargeting → Advantage+ Shopping (once 50+ purchase events/week). We build this entire architecture in our first 5 days and deliver results within the first month.