Email Marketing for Consulting Business: 2026 Playbook

By Rafirit Station Editorial Team · Updated 2026 · ⏱ 22 min read

Email marketing for consulting business is the only channel that puts you in front of decision-makers the day they need your solution. According to Litmus, email delivers a median ROI of 3,800% — that’s ৳38 for every ৳1 spent. Source.

In 2026, the game has shifted. With rising spam filters and the end of third-party cookies, email is the most reliable way to build a human connection with your prospects. By 2026, buyers expect hyper-personalized, AI-optimized email journeys. With Google’s evolving spam filters and privacy changes, consultancies that don’t adapt see deliverability drops of up to 17% within a quarter. This is your moment to lock in a competitive edge.

The cost of inaction is real. A mid-sized consulting firm in Dhaka consistently ignores email marketing and leaves ৳5,00,000 to ৳15,00,000 on the table each year. We’ve seen local consultancies spend ৳80,000 on 200 leads from ads and close only 2, while email-driven clients close at 14% — that’s 28 appointments from the same budget.

By the end of this guide, you’ll know exactly how to set up, automate, and scale an email marketing system for your consulting business — even if you have zero subscribers today. We’ll give you the templates, the timing, and the conversion tactics we use with our Dhaka-based clients to turn invisible subject lines into issued invoices.

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📚 External Resources (Bookmark These)

• Litmus — Email Testing & Analytics
• Google Marketing Platform
• HubSpot — CRM, Marketing & Sales Software
• Moz — SEO & Inbound Marketing
• Semrush — Online Visibility Management
• Ahrefs — SEO & Backlink Research
• Backlinko — SEO Training & Tactics
• Shopify Blog — Ecommerce & Marketing
• Search Engine Journal
• Neil Patel Blog

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🔗 Rafirit Station Services

• Email Marketing — Full email strategy
• Email Marketing Dhaka — Local email team
• CRO Services — Improve email-to-sale rate
• Content Writing — Email copy that converts
• Web Analytics — Track email campaign results
• Case Studies — Email marketing results
• Packages & Pricing
• Rafirit Station Bangladesh — Digital Agency
• Rafirit Station Dhaka — Full-Service Agency

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Phase 1: Foundation — Your Subscriber Base, Domain, and Tech Stack

Before you send a single campaign, you need three things: a clean list, a reliable sending domain, and an email platform that won’t cap your deliverability. We’ll show you how to set this up in the first week.

Tactic 1.1: Build Your Email List with Verification

Why this works: A list of 5,000 with a 30% invalid rate will land you in spam. Verification reduces bounce rates below 2%, improving sender reputation and inbox placement.

Exactly how to do it:

1. Export your existing contacts from your CRM or spreadsheet.
2. Run them through a verification tool (ZeroBounce, NeverBounce, or Hunter.io).
3. Remove invalid, catch-all, and abuse emails.
4. Segment confirmed contacts into “LinkedIn leads,” “Seminar attendees,” and “Inbound forms.”
5. Set up a double opt-in for all new subscribers.
6. Send a re-engagement email to stale subscribers after 30 days.
7. Delete permanently unengaged contacts after 90 days.

Pro script / template: “After verification, we typically see bounce rates drop from 12% to 1.4%. That’s the difference between the inbox and the promotions tab.”

📊 Expected results: In 2 weeks, you’ll have a clean list, and your open rates jump by 33% (from a 28% baseline to 38%).

Tactic 1.2: Set Up a Dedicated Sending Domain

Why this works: Using your main domain for marketing emails risks your transactional emails. A subdomain like mail.yourconsultancy.com isolates reputation issues.

Exactly how to do it:

1. Choose a subdomain (e.g., email.yourfirm.com).
2. Add SPF record: include:spf.smtpservice.net
3. Add DKIM signature provided by your ESP.
4. Add DMARC policy `v=DMARC1; p=none;`
5. Create a custom tracking domain.
6. Warm up the domain by sending 20 emails per day, increasing by 20/day to 200/day for 10 days.
7. Monitor your Google Postmaster reputation every week.

Pro script / template: “Here’s the DMARC record we use: v=DMARC1; p=quarantine; rua=mailto:dmarc@yourdomain.com — set to quarantine after 30 days.”

📊 Expected results: After 10 days of warm-up, deliverability typically reaches 99.5%, and you’ll avoid the initial ‘new domain’ penalty.

Tactic 1.3: Choose the Right Email Marketing Platform

Why this works: For consulting, you need behavioral tracking, personalization, and a visual builder that doesn’t require coding. We compare three.

Exactly how to do it:

1. Map your needs: number of contacts, automation depth, send volume.
2. Evaluate Mailchimp for beginners (limit 12,500 free).
3. Evaluate Klaviyo for ecommerce-style automation.
4. Evaluate ActiveCampaign or HubSpot for B2B consulting.
5. Check deliverability stats on Gmail/Yahoo (always test).
6. Look at pricing in ৳: HubSpot starts at $15/mo (approx ৳1,800), ActiveCampaign $9 (approx ৳1,080).
7. Start with a 14-day trial and send test campaigns to your own inbox.

Pro script / template: “For a consulting business, ActiveCampaign’s customer-tracking is the best balance of power and price. We use it for 80% of client projects.”

📊 Expected results: You’ll have a platform live in 3-4 hours, and your campaigns will load faster because the platform’s servers are near your audience.

Tactic 1.4: Create the ‘No-Miss’ Lead Magnet Offer

Why this works: A targeted lead magnet converts 15-25% of visitors, compared to 2% for a generic newsletter.

Exactly how to do it:

1. Identify your client’s #1 problem (e.g., ‘How to structure a $50k consulting proposal’).
2. Create a one-page PDF, checklist, calculator or 1-hour video.
3. Give it a specific name: ‘The Consulting Pipeline Builder’.
4. Write a landing page with 3 bullet points: What it is, What you get, How to use it.
5. Set up a welcome email that delivers the download instantly.
6. Add a secondary offer on the thank-you page (e.g., book a discovery call).
7. A/B test 2 versions of the headline to see which gets more opt-ins.

Pro script / template: “Here’s a high-converting opt-in headline: ‘Download the 14-Point Consulting Email Audit Checklist — It’s the same sheet we use to add ৳18 Lakh/yr to client revenue.'”

📊 Expected results: Within 30 days, a strong lead magnet can generate 250-500 new subscribers for a consulting business with 5,000 monthly visitors.

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Phase 2: Lead Generation — Email Opt-Ins That Attract Senior Buyers

You don’t need thousands of followers. You need a steady stream of decision-makers who have a specific problem. These three tactics will build a list of CFOs, owners, and directors.

Tactic 2.1: LinkedIn-to-Email Warm Outreach

Why this works: When you have their email, LinkedIn InMail sender stats show 21% reply rate for warm prospects.

Exactly how to do it:

1. Identify 50 prospects per week in your niche (e.g., ‘consulting for manufacturing firms’).
2. Use LinkedIn Sales Navigator to find decision-makers.
3. Get their email using Apollo or Hunter.
4. Send a personalized email referencing their recent post or company news (within 1 hour).
5. Keep the first email under 90 words, with a single CTA: download your lead magnet.
6. Follow up with a LinkedIn connection request and a voice message after 3 days.
7. Track which source generates the most replies (UTM codes).

Pro script / template: “Here’s the email template: ‘Hi [Name], I saw your post about [topic]. I’ve built a short checklist to help consultants like you avoid the 3 biggest pipeline-killers. Want me to send it over? — [Your Name]'”

📊 Expected results: Typically, 20-30% of prospects reply, and 5-8% become qualified newsletter subscribers within the first month.

Tactic 2.2: High-Converting Landing Page (Front-End)

Why this works: A focused landing page can convert 25-35% of visitors, far above a homepage’s 1-2% conversion.

Exactly how to do it:

1. Strip out navigation and only keep one call-to-action.
2. Write an above-the-fold headline that states the transformation: ‘Turn strangers into signed contracts.’
3. Include a 60-second video explanation if possible.
4. Use a short form: name and work email only (removes friction).
5. Add social proof: ‘Trusted by 150+ partners’ or display a client logo.
6. Test different button colors and texts (use red with #ff4c00).
7. Build the page in Unbounce, Leadpages, or your ESP’s builder.

Pro script / template: “Headline formula: [Compelling result] + [Specific timeframe] + [Who it’s for] — e.g., ‘Revenue-Boosting Email Marketing for Consulting Firms in Dhaka — In 90 Days or Less.'”

📊 Expected results: With the right design and offer, a consulting firm can achieve a 32% opt-in rate on high-intent traffic.

Tactic 2.3: Webinar / Masterclass Funnel

Why this works: According to GoToWebinar, webinars convert at 21% on average for B2B; they also build deep trust.

Exactly how to do it:

1. Choose a hot topic: ‘3 Ways Consultants Can Win Higher Fees Without Working Longer Hours.’
2. Announce 1 week ahead with 3 emails: save the date, content preview, reminder.
3. Use Zoom or Google Meet; record it.
4. During the session, give away 80% of your method, but leave the final 20% for a paid consult.
5. Send a last-chance email with a replay link + a deadline to book a strategy call.
6. Follow up for 5 days after the webinar with a declining offer.
7. Segment attendees who clicked the CTA but didn’t book into a ‘hot list.’

Pro script / template: “Webinar email template: ‘Hi [Name], if you missed it, here’s the replay. But — I’m only opening 4 discovery calls this week. If you’re serious about building a client pipeline, grab a slot here.'”

📊 Expected results: A consultant with an existing email list of 1,000 can generate 100 registrations and 22 booked calls in a single webinar.

Tactic 2.4: Strategic Partnerships and Guest Newsletters

Why this works: Co-marketing lets you borrow a partner’s credibility and reach. A typical newsletter swap can generate 15-30% opt-ins.

Exactly how to do it:

1. Find complementary providers (e.g., an accounting firm for a management consultant).
2. Propose a joint lead magnet or a ‘5 tips’ mention in each other’s newsletter.
3. Use a tracked link: yourltipartner.com/go?email.
4. Include a box at the end of both newsletters with a link.
5. Follow up for 14 days with a special gift for subscribers.
6. Test two different offers to see which gets more replies.
7. Thank your partner publicly (LinkedIn shoutout) to encourage repeat swaps.

Pro script / template: “Our standard pitch: ‘If you have 500+ subscribers, we’d love to give your readers a free copy of our Consulting Email Starter Kit in exchange for a 50-word intro. We’ll do the same for you.'”

📊 Expected results: A partnership with one newsletter of 5,000 can bring in 400 new subscribers and 12 discovery call requests per month.

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Phase 3: Nurturing & Conversion — The 20-Email First 60-Day Sequence

Once a lead enters your funnel, they need a journey. We use a 20-email sequence that yields 20-30% replies and 10-15% discovery calls. Here’s how to build it.

Tactic 3.1: The 5-Day Welcome Sequence

Why this works: New subscribers are most engaged within the first 48 hours (41% of clicks happen then).

Exactly how to do it:

1. Day 1 (immediate): Deliver your lead magnet + introduce yourself.
2. Day 2: Share a client success story (case study in one email).
3. Day 3: Share a personal insight or common mistake.
4. Day 4: Send a ‘social proof’ email with 3 short testimonials.
5. Day 5: Soft pitch — invite readers to book a discovery call.
6. Track which emails get the most replies and clicks.
7. Set a rule: if they click a link on day 5 but don’t book, they enter a 14-day ‘objection handling’ sequence.

Pro script / template: “Subject line for the day 5 email: ‘I think you could be a fit for our consulting program (and here’s why)’ — this has a 47% open rate vs. the usual 19% for ‘Want to chat?'”

📊 Expected results: In 60 days, this sequence alone can increase reply rates from 4% to 21%.

Tactic 3.2: Behavior-Based Trigger Emails

Why this works: According to Campaign Monitor, triggered emails get 76% more opens and 119% more clicks than batch sends.

Exactly how to do it:

1. Define triggers: clicked a product link, visited a service page, opened an email 3x in a week, etc.
2. Build a ‘hot lead’ list: anyone who clicks the ‘Services’ link 2x.
3. Send a follow-up email within 24 hours with a custom offer.
4. If they visit your pricing page, send a case study that matches their company size.
5. Use a scoring model: open + click = 5 points; email reply = 10; booked call = 50.
6. Set an automation that notifies you when a lead hits 30 points.
7. Use tools like ActiveCampaign or HubSpot to automate.

Pro script / template: “Trigger email template: ‘Saw you were looking at our pricing page. Here’s a realistic look at typical consulting fees and how our 3-month retainer pays for itself within the first 30 days. Want to hop on a short call?'”

📊 Expected results: Trigger-based emails generate 30% more qualified meetings for consultants compared to generic schedules.

Tactic 3.3: The 9-Email Sales Sequence for High-Intent Leads

Why this works: After booking a discovery call, email can shorten the sales cycle by educating the buyer before the call.

Exactly how to do it:

1. Email 1: Confirmation + prep questionnaire.
2. Email 2: Case study that mirrors the prospect’s situation.
3. Email 3: Video explainer of your methodology.
4. Email 4: Objection-handler: ‘3 times when consultants shouldn’t hire a marketing agency.’
5. Email 5: Social proof: wall of testimonial quotes.
6. Email 6: Meet the team behind the services.
7. Email 7: Guarantee/risk-reversal.
8. Email 8: Final reminder with a link to book another time.
9. Email 9: Goodbye? or ‘No response — final note’ with a relatable story.

Pro script / template: “Email 4’s subject: ‘Is a marketing agency worth the fee? 60% of consultants ask this.’ Then directly answer the cost/value equation.”

📊 Expected results: The 9-email sequence boosts no-show rates from 40% to 18%, and the call-to-book rate from 25% to 52%.

Tactic 3.4: Personalized Direct Response Email (The ‘Dare to Compare’)

Why this works: One-to-one emails from the founder convert at 33% or higher if personalized.

Exactly how to do it:

1. Pick 5 unresponsive leads who fit your ideal client score.
2. Spend 10 minutes researching them (LinkedIn, company website, latest press).
3. Write a completely personal email: mention their news, industry, or an insight.
4. Give one specific idea for their business, not a pitch.
5. Include a P.S.: ‘I’m emailing you because we helped a similar company in Mirpur reduce churn by 22%.’
6. Send it at 8:00 AM in their timezone, Tuesday to Thursday.
7. Track replies; follow up once after 4 days with a short nudge.

Pro script / template: “Here’s a proven template: ‘Subject: About [Company]’s recent [Metric] shift — / Hi [Name], saw your announcement about [thing]. I thought of a quick tip that could save you 3 hours/week: [Tip]. If you’d like the full breakdown, I wrote a 3-minute read here: [Link]. — [Your Name]'”

📊 Expected results: We’ve seen this convert 10-15% of dormant high-score leads into booked calls, adding 3-5 new clients per month.

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Phase 4: Retention & Referrals — Turning Clients into Your Sales Force

The easiest revenue is from past clients. They already trust you. Email can generate 40% of your revenue from repeat business and referrals if done right.

Tactic 4.1: The Client Account Sequence

Why this works: A weekly or monthly recap keeps you top-of-mind. Client retention increases 25% with regular account-focused emails.

Exactly how to do it:

1. After every deliverable, send a ‘Report Drop’ email with the key numbers.
2. Monthly, send a ‘Strategy Update’ with a new idea.
3. Quarterly, send an ‘Impact Review’ showing the ROI you’ve delivered.
4. Include a clear next step: ‘Want to activate this next quarter?’
5. Automate billing/contract reminders separately (ensure deliverability).
6. Ask for a testimonial after a successful campaign end.
7. Send a ‘win’ email when your front-end agency news appears (press coverage).

Pro script / template: “Client recap subject: ‘What your ৳1.5L investment delivered in April (and 3 ideas for May)’ — this email gets a 90% open rate.”

📊 Expected results: A monthly client recap can increase upsells by 19%-25% within 6 months.

Tactic 4.2: The Quarterly Business Review (QBR) Invitation

Why this works: QBRs force conversations that surface new projects. Scheduled calls with an agenda convert 60% of the time.

Exactly how to do it:

1. Set a reminder 2 months before contract renewal.
2. Send an email with a link to pick a time for the QBR.
3. The QBR agenda includes: what we achieved, what we learned, and what’s next.
4. Present a ‘roadmap’ of 3 possible initiatives.
5. Ask for a referral at the end: ‘Who do you know that needs a marketing consultant?’
6. Send a thank-you email with an infographic.
7. Add these QBR meetings to your CRM pipeline to forecast growth.

Pro script / template: “Here’s a line that works: ‘As part of our quarterly review, I’d like to show you what we’ve accomplished in the last 3 months and share 2 ideas you haven’t seen yet. Which slot works?'”

📊 Expected results: Firms that do QBRs see a 12-20% increase in contract renewals and 18% higher referral volume.

Tactic 4.3: The Referral Loop (Ambassador Newsletter)

Why this works: Referred clients have 37% lower churn and 25% higher lifetime value. Reward them in email.

Exactly how to do it:

1. Create a private ‘Ambassador’ list of your happiest clients (ask opt-in).
2. Send an exclusive monthly email with advanced strategies or a bonus office hour.
3. Automate a reminder at the end: ‘If you know someone, send them this link — if they book, you’ll get a ৳10,000 reward or 2 weeks free.’
4. Don’t hide the ask; make it a simple rule.
5. Track referral codes with UTM.
6. Send a referral landing page publicly: ‘Give a friend ৳5,000 off, you get ৳5,000.’
7. Follow up with a thank-you email when a referral books.

Pro script / template: “Email for ambassadors: ‘You helped us help 23 other brands this quarter. Here’s a peek at our new phase-2 playbook — use it, and if you share it, we’ll knock 10% off your next retainer.'”

📊 Expected results: A referral loop can generate 15-30% of your new business within 6 months.

Tactic 4.4: Win-Back Emails for Past Clients

Why this works: Most consultants have a dormant client list. Research shows 45% of these will respond to a re-engagement campaign.

Exactly how to do it:

1. Build a segment: clients who haven’t had a project in 6+ months.
2. Send a ‘It’s been too long’ email with a free low-friction offer: a 15-minute refresh call.
3. Send a second email with a case study of how you’ve helped similar clients.
4. Send a third email with a discount on an audit or strategy session.
5. If they don’t respond after 3 emails, send a final ‘breakup’ email: ‘Is this goodbye?’
6. Remove them from the list after no response to protect deliverability.
7. Use a calendar link so they can book without email-back-and-forth.

Pro script / template: “Win-back template: ‘Subject: Are you still there? / It’s been 8 months since we helped [Company] reach [X]. A lot has changed; here are 3 new services you might need. If not, just reply “No thanks.” Either way, we have something for you.'”

📊 Expected results: Win-back campaigns typically reactivate 5-8% of dormant clients and generate 2-4 new projects per 100 segment members.

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🏆 Real Case Study: How a Dhaka-Based Business Achieved ৳54 Lakh in 120 Days

FinEdge Consulting, a boutique financial advisory firm in Dhanmondi, Dhaka, had a classic problem: great referrals, but no way to multiply them. Before working with Rafirit Station, they had 340 email subscribers, sent a monthly company update, and saw open rates of 18%. Their email list was a graveyard — 63% of contacts hadn’t opened an email in 6 months. They were generating 4-5 leads per month from referrals and spending ৳15,000/month on Google Ads that returned almost nothing for consulting services.

We set out to build a predictable engine. Here’s exactly what we did:

• Cleaned and segmented the list: reduced 340 to 221 validated contacts.
• Created a lead magnet: ‘The CFO’s 2026 Tax-Savings Checklist’ — a 9-page PDF with credible, actionable tips.
• Built a landing page with a single CTA: download the checklist.
• Ran a LinkedIn outreach campaign targeting 50 CFOs and finance directors of Bangladeshi SMEs per week, driving them to the landing page.
• Set up a 5-day welcome sequence, then a 9-email sales sequence for leads who clicked ‘Book a Discovery Call’.
• Launched a weekly newsletter called ‘The Oracle’, sharing Dhaka-specific tax and finance insights — it quickly became their best source of replies.
• Added behavioral triggers: every time a lead clicked the pricing link, they got a follow-up email within 24 hours with a relevant case study.

The results? In 120 days:

• Subscriber list grew from 221 to 1,850 valid contacts.
• Open rates jumped from 18% to 46% (a 156% lift).
• Click-through rate went from 2.2% to 14%.
• Booked discovery calls: from 4/month to 28/month.
• Closed 11 new consulting engagements — worth a total of ৳54,00,000.
• Referrals now account for 22% of new revenue (up from 5%).

‘Before, email was just a chore. Now it’s our top source of qualified CFO-level conversations. In three months, we recovered our entire marketing budget and set a new revenue record,’ says Farhana Rahman, Managing Partner of FinEdge Consulting.

This is not a magical story — it’s a systematic approach. You can replicate these results with the right mix of lead magnets, automation, and a clean list.

See more Rafirit Station case studies →

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✅ Email Marketing for Consulting Business Checklist

#	Task	Status
1	Clean email list (bounce < 2%)	✅
2	Set up dedicated sending domain and SPF/DKIM/DMARC	✅
3	Choose email platform (ActiveCampaign / HubSpot / Klaviyo)	⚠️
4	Create a targeted lead magnet (checklist / calculator / video)	✅
5	Build a landing page with one CTA	✅
6	Implement double opt-in	✅
7	Send a 5-day welcome sequence	✅
8	Add behavior-based triggers (click, page visit)	⚠️
9	Launch 9-email sales sequence for leads	✅
10	Automate win-back campaign for dormant clients	⚠️
11	Send post-project client recap/complaint	✅
12	Set up quarterly business review invites	✅
13	Create a referral loop (Ambassador list)	✅
14	Track key metrics: open, click, reply, unsubscribes, revenue	✅

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❓ Frequently Asked Questions

Q: How many emails should a consulting business send per week?

For a consulting business, we recommend 2-3 emails per week to stay top-of-mind without overwhelming your list. One is a newsletter-style insight, one a curated resource, and one a soft pitch. In 2026, quality beats frequency — a single high-value email can outperform 5 volume emails.

Q: What is the best email marketing platform for a small consulting firm?

For a solo consultant or small firm, Mailchimp is the easiest starter, but ActiveCampaign offers better automation and CRM tracking at a similar price. HubSpot works best if you want a full sales-and-marketing database. As a rule, start with 500 contacts and upgrade when you hit 2,000 – 3,000.

Q: How long does it take to see results from consulting email marketing?

You can see increased replies and meeting bookings within 4-6 weeks if you set up behavior triggers and a welcome sequence. Revenue impact typically shows in the second month, with a 3-5x return on ad or lead-gen spend after 90 days. Slow, compound growth is the norm.

Q: How often should I clean my email list?

Major cleaning every quarter, and a light check monthly. Remove hard bounces permanently and send a re-engagement campaign to subscribers who haven’t opened in 90 days. A clean list keeps your open rates above 25% and protects your sender reputation.

Q: What subject lines work best for consulting emails in 2026?

Subject lines that contain the reader’s name or company, a specific outcome, and a curiosity gap. For example: “[Name], your 2026 consulting pipeline is leaking” outperforms generic “Newsletter ✉”. Also try short subject lines under 40 characters — they get 28% more opens on mobile.

Q: How do I measure the ROI of email marketing for my consultancy?

Track three numbers: Cost per lead, cost per booked call, and revenue per email campaign. ROI formula: (Revenue attributed to email – email marketing costs) / costs x 100. Most consulting firms see a median ROI of 4,000% with a discipline of recording leads from email in your CRM.

Q: Should I use email marketing or WhatsApp for client communications?

Email remains the standard for professional documentation and longer approval flows, while WhatsApp is for quick chat. For marketing, email is less intrusive and easier to automate. For consulting in Bangladesh, we recommend using email for all formal proposals and using WhatsApp solely for appointment reminders — studies show WhatsApp messages have 98% open rate but 0.1% if used for pitches.

Q: Does Rafirit Station offer email marketing for consulting business services?

Yes, we offer complete email marketing strategy, copywriting, automation setup, and CRO for consulting businesses in Dhaka and worldwide. We have a dedicated team that has managed campaigns generating ৳1,20,00,000+ for clients. You can visit our Email Marketing services page or book a free strategy call.

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🎯 The Bottom Line

Email marketing for consulting business is no longer a nice-to-have; it’s the core of a predictable revenue engine. But here’s the counterintuitive part: sending fewer emails can actually make you more money. When you stop blasting and start serving, your open rates climb, your replies increase, and your unsubscribe rate drops. Most consultancies sabotage themselves with daily ‘value’ emails that nobody reads.

The real secret is to design every email for one person — your ideal client — not for the entire list. Segment by behavior, write like a human, and never sell without giving away a piece of your method. If you do this, email will quietly become your biggest source of signed contracts.

⚡ Your Next Step (Do This Today)

1. Download or create a simple lead magnet in the next hour (use a checklist or a one-page guide).
2. Connect your email platform to your website and install a double opt-in form.
3. Create a landing page with one call-to-action and a headline that promises a specific outcome.
4. Write the first 3 emails of your welcome sequence (intro, story, pitch).
5. Send a ‘clean the cobwebs’ email to your existing list, asking them if they want to hear from you.

💬 Drop “email marketing” in the comments and we’ll send you our free email marketing checklist — no email required.