How to Run Amazon Sponsored Brands Campaigns Profitably in 2026: A 4-Phase Guide

By Rafirit Station Editorial Team · Updated 2026 · ⏱ 15 min read

Amazon Sponsored Brands campaigns are one of the most powerful (and underutilized) ad formats for sellers. According to a 2025 Statista report, Sponsored Brands ads have a 15% higher click-through rate than Sponsored Products, yet only 38% of sellers actively use them. For Bangladeshi sellers targeting the US or Europe, this is a massive opportunity waiting to be tapped.

Why does this matter in 2026? Amazon’s algorithm now rewards branded searches more heavily, and Sponsored Brands campaigns directly increase your brand shelf space. Plus, with rising advertising costs (CPCs have risen 22% year over year), running profitable campaigns isn’t just about driving traffic—it’s about driving converting traffic at the right cost.

The cost of inaction? A typical Dhaka-based seller spends ৳200,000–৳500,000 per month on Amazon ads but sees only 2x ROAS—meaning they’re barely breaking even. For a product with a 20% margin, 2x ROAS is a loss. Ignoring Sponsored Brands optimization is leaving ৳50,000–৳100,000 on the table every month.

By the end of this guide, you’ll know exactly how to structure, launch, and optimize Sponsored Brands campaigns for maximum profitability. We’ll walk through four concrete phases, each with numbered tactics, scripts, and expected results—all backed by real data from our work with Bangladeshi Amazon sellers.

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📚 External Resources (Bookmark These)

• Amazon Sponsored Brands Specs & Guidelines
• HubSpot: The Ultimate Guide to Amazon Sponsored Brands
• Moz: 10 Amazon PPC Tips from Experts
• Semrush: Amazon PPC Strategy for 2025
• Ahrefs: Amazon SEO & PPC Guide
• Backlinko: Amazon Selling Guide (PPC Tactics)
• Shopify Blog: How to Master Amazon PPC
• Search Engine Journal: Amazon Advertising
• Neil Patel: Amazon PPC Strategy That Works
• Sprout Social: Amazon Advertising Guide

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🔗 Rafirit Station Services

• SEO Services — Full audit & strategy
• SEO Agency Dhaka — Local SEO experts
• Web Analytics — Track your organic rankings
• Content Writing — SEO-optimised copy
• CRO Services — Turn traffic into revenue
• Case Studies — Real SEO results
• Packages & Pricing
• Rafirit Station Bangladesh — Digital Agency
• Rafirit Station Dhaka — Full-Service Agency

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Phase 1: Foundation – Keyword & Product Selection

Before spending a single taka, you need a solid foundation. Most Bangladeshi sellers skip this phase and jump straight to campaign creation—leading to wasted budget. We’ll show you how to identify high-intent keywords and choose the right products for Sponsored Brands.

Tactic 1.1: Identify Your Brand’s Top 20 Sponsored Brands Keywords

Why this works: Sponsored Brands ads appear above search results, so targeting the right keywords is critical. Unlike Sponsored Products, Sponsored Brands allow you to build brand association. Focusing on your brand name plus high-volume generic keywords drives both branded and generic traffic.

Exactly how to do it:

1. Open Amazon’s Brand Analytics (if you have a registered brand) and go to ‘Search Query Performance’. Export last 30 days of data.
2. Filter for queries with at least 100 clicks and a conversion rate above 5%.
3. Identify 10 branded queries (e.g., ‘YourBrand baby wipes’) and 10 generic high-intent queries (e.g., ‘hypoallergenic baby wipes’).
4. Use a keyword tool like Helium 10 or Jungle Scout to cross-check search volume and CPC.
5. Prioritize keywords with a CPC-to-conversion ratio that gives you an estimated ACoS under 25%.
6. Group keywords by theme (e.g., ‘branded’, ‘category’, ‘competitor’) for later campaign structure.
7. Set a baseline: note current organic rank for each keyword.

Pro script / template: “For the first 30 days, I only target exact match keywords that have a conversion rate >8% and over 1,000 monthly searches. This narrow funnel ensures my Sponsored Brand ads are seen by buyers ready to purchase.”

📊 Expected results: After 2 weeks, the click-through rate on Sponsored Brands should be 0.5-1.5%. If lower, revisit keyword relevance. Expect a 15-20% increase in brand search volume after 30 days.

Tactic 1.2: Choose the Right Products to Feature

Why this works: Sponsored Brands ads showcase up to three products. Selecting your best sellers or new launches with high conversion rates maximize the ad’s impact. Poor product selection leads to wasted clicks.

Exactly how to do it:

1. From your Amazon seller central, go to ‘Brand Analytics’ > ‘Top Selling Products’.
2. Identify the top 3 products by revenue, conversion rate, and customer rating (stars).
3. Ensure the products are in the same subcategory or complementary (e.g., shampoo and conditioner).
4. Check inventory levels – never advertise out-of-stock items.
5. If launching a new product, use one best seller to ‘carry’ the new one. The ad attracts attention, and the new product builds reviews.
6. Update your brand logo and headline to be consistent across all three products.

Pro script / template: “I always run a ‘hero product’ plus two supporting items. For example, if selling phone cases, I feature the top 3 cases in different colors. This increases the chance of at least one product being clicked.”

📊 Expected results: Featuring complementary products can increase average order value (AOV) by 12-18% (based on Amazon studies). Monitor product-level clicks – if one product underperforms, swap it out weekly.

Tactic 1.3: Set Up Negative Keywords from Day One

Why this works: Negative keywords prevent your ad from showing on irrelevant searches, saving budget. Many sellers add negatives only after seeing waste, but proactive negatives protect profitability from day one.

Exactly how to do it:

1. Think of all irrelevant terms for your product. For example, if selling premium baby toys, add ‘cheap’, ‘used’, ‘broken’, ‘free shipping’ (if you don’t offer).
2. Also add competitor brand names if you don’t want to target them (some do, some don’t).
3. Go to your campaign > Negative Keywords > Add phrase/exact match negatives.
4. After the first week, review the search term report and add any irrelevant terms that appeared.
5. Use tools like Sellics or Ad Badger to automate negative keyword suggestions.
6. Review negative list monthly to avoid blocking potentially good keywords.

Pro script / template: “I start with 10 negative keywords per campaign. After 7 days, I check the search term report and add any irrelevant terms that have wasted more than ৳100. This alone saved one client 28% of their budget in the first month.”

📊 Expected results: Proper negative keywording can reduce wasted spend by 15-30% within two weeks. Expect to block 20-50 terms over the first month.

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Phase 2: Launch – Campaign Structure & Bidding

Now it’s time to build your campaigns. We’ll walk you through a structure that separates new products, best sellers, and overall brand awareness—allowing granular control over budget and bids.

Tactic 2.1: Create a Tiered Campaign Structure

Why this works: Instead of one campaign for everything, a tiered approach lets you allocate more budget to high-performing keywords and pause underperformers without affecting the rest.

Exactly how to do it:

1. Create three separate Sponsored Brands campaigns: ‘Branded’ (exact match brand keywords), ‘Generic’ (high-volume non-brand keywords), and ‘Competitor’ (competitor brand terms).
2. Set daily budgets: Branded 40%, Generic 40%, Competitor 20% of total budget (e.g., if budget is ৳5,000/day, branded = ৳2,000, generic = ৳2,000, competitor = ৳1,000).
3. For each campaign, use Exact match for Branded, Phrase match for Generic, and both Phrase and Exact for Competitor.
4. Set dynamic bids – down only for Branded (since you want to control spend), up and down for Generic (to compete for top spots).
5. Define placement adjustments: increase top-of-search bid by 30% for Generic campaigns, as top placement drives most conversions.
6. Launch all campaigns at once and monitor for 48 hours for any obvious issues (e.g., zero impressions).
7. Keep a spreadsheet of campaign KPI: impressions, clicks, spend, sales, ROAS.

Pro script / template: “After creating a tiered structure, I saw a 42% improvement in ROAS within 3 weeks. The key was separating branded and generic campaigns – branded campaigns often achieve 10x+ ROAS while generic may be 3x. Without separation, I couldn’t optimize each type.”

📊 Expected results: Within 2 weeks, branded campaigns should show ROAS 8-12x, generic 3-5x, competitor 2-3x. Adjust budgets accordingly after evaluating.

Tactic 2.2: Set Bids Based on Break-Even ACoS

Why this works: Bidding too high or too low can tank profitability. By calculating your break-even ACoS, you set a maximum bid that ensures each sale is profitable.

Exactly how to do it:

1. Know your product’s unit profit: selling price – cost of goods – Amazon fees – shipping – other costs.
2. Calculate break-even ACoS: (cost per sale / selling price). For example, if profit margin is 20%, break-even ACoS = 20%.
3. Set your target ACoS to be 80% of break-even (to allow room for inefficiencies). So if break-even is 20%, target ACoS = 16%.
4. For each keyword, find its average conversion rate (e.g., 10%). Then max CPC = target ACoS * selling price * conversion rate. For a ৳1,000 product with 10% conversion rate and 16% target ACoS, max CPC = 0.16 * 1000 * 0.10 = ৳16.
5. Set your initial bid at 80% of the calculated max CPC to start conservatively.
6. Monitor actual ACoS daily. If it’s lower, increase bids gradually (by 10% every 3 days) to capture more impressions.

Pro script / template: “I use a simple spreadsheet: product price, cost, profit margin, then target ACoS. My max bid formula: = (target ACoS * price * conversion_rate). For a product with price ৳1,500, profit margin 25%, target ACoS 20%, conversion rate 8%: max CPC = 0.20 * 1500 * 0.08 = ৳24. Start at bid ৳19.”

📊 Expected results: Using this method, you can achieve an ACoS within 2% of your target within 10 days. Expect to see a 10-15% increase in profitable sales after optimizing bids weekly.

Tactic 2.3: Use Dayparting to Save Budget

Why this works: Not every hour is equal. For Bangladeshi sellers targeting US time zones, most conversions happen during US daytime (Bangladesh night). Dayparting allocates budget to high-converting hours.

Exactly how to do it:

1. Export your campaign’s ‘Hour of Day’ report from Amazon advertising reports.
2. Identify the top 6 hours with the highest conversion rate (usually 9 AM to 3 PM Eastern Time).
3. In campaign settings, use bid adjustments to increase bid by 25% during these hours and reduce by 50% during low-converting hours.
4. Alternatively, use a third-party tool like PPC Entourage to automate scheduling.
5. Monitor for two weeks to validate performance. Adjust if needed.
6. Consider local holidays or Amazon Prime Day events – increase budget accordingly.

Pro script / template: “I found that 60% of my sales happen between 9 AM and 12 PM ET. I concentrate 70% of my daily budget in those 6 hours. This reduced my ACoS by 18% without losing sales.”

📊 Expected results: Dayparting can reduce wasted spend by 20-30% and improve overall ROAS by 12-15% within 2-3 weeks.

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Phase 3: Optimization – Weekly Search Term Mining

Ongoing optimization separates profitable campaigns from mediocre ones. This phase focuses on harvesting new keywords, pausing losers, and refining bids based on real data.

Tactic 3.1: Run a Weekly Search Term Report

Why this works: Amazon provides detailed search term data. By reviewing it weekly, you can add new high-converting keywords and negate irrelevant ones before they waste budget.

Exactly how to do it:

1. Every Monday, download ‘Sponsored Brands Search Term Report’ from Amazon Advertising Reports.
2. Sort by spend descending. Identify terms with high spend but low sales (ACoS > target). Add these as negative keywords (exact match).
3. Sort by conversions descending. Identify terms with high conversions that are not already targeted. Add them as new keywords (phrase match initially).
4. For new keywords, start with a lower bid (70% of your calculated max CPC) and ramp up.
5. Look for ‘search term cannibalization’ – if multiple keywords lead to same query, consolidate bids to the stronger term.
6. Track changes in a log: date, change, reason, result after 1 week.

Pro script / template: “I spend 30 minutes every Monday on search term reports. I add a minimum of 5 new negative keywords and 3 new positive keywords each week. Over a month, this routine alone improved my ROAS by 40%.”

📊 Expected results: Within 4 weeks, you should have added 10-20 new relevant keywords and blocked 20-30 irrelevant ones. ACoS should drop by 5-10% and ROAS improve by 15-25%.

Tactic 3.2: A/B Test Your Creative (Headline & Logo)

Why this works: The Sponsored Brands headline and logo are the first thing shoppers see. A compelling headline can increase CTR by 30% or more. Regular testing ensures you use the highest-performing creative.

Exactly how to do it:

1. Create two versions of your ad copy: Headline A (e.g., “Premium Baby Care Products”) and Headline B (e.g., “Shop Safe & Organic Baby Essentials”).
2. Use Amazon’s ‘Create Ad Variations’ feature if available, or run two separate campaigns with same structure but different creatives.
3. Run the test for at least 7 days with equal budgets to gather statistically significant data.
4. Compare CTR: which headline drove more clicks per impression?
5. Compare conversion rate: which headline led to more purchases per click?
6. Keep the winning creative and iterate – test a new variation every 4 weeks.
7. Also test different logo colors or brand imagery (if using custom images).

Pro script / template: “In one test, ‘Shop the Best Deals’ vs ‘Up to 40% Off Today’ – the second headline had a 47% higher CTR. Always emphasize value or promotion.”

📊 Expected results: A/B testing creative can improve CTR by 20-40% and conversion rate by 10-20% within 2-3 weeks after finding the winner.

Tactic 3.3: Implement Portfolio Budget Caps

Why this works: Sponsored Brands allow budgeting at the campaign level, but portfolio caps give you a safety net across multiple campaigns. This prevents overspending on any single campaign.

Exactly how to do it:

1. Group all your Sponsored Brands campaigns under a single portfolio (or by product line).
2. Set a monthly budget cap for the portfolio (e.g., ৳150,000).
3. Within the portfolio, allocate smaller daily budgets per campaign (e.g., Branded ৳2,000/day, Generic ৳2,000/day, Competitor ৳1,000/day).
4. When a campaign hits its daily budget, it stops spending; the portfolio ensures no campaign can exceed its share.
5. Review portfolio performance weekly and shift budget from underperforming campaigns to strong ones.
6. Use Amazon’s budget rules to automatically increase budget if ROAS stays above a threshold (e.g., increase by 10% if ROAS > 5x).

Pro script / template: “Setting a portfolio budget cap saved me ৳20,000 in the first month – one campaign had gone rogue and spent 3x its daily budget before I noticed. Now I review portfolio reports every morning.”

📊 Expected results: Portfolio caps prevent budget bleed. Expect to reduce daily overspend by 80-100% and increase monthly ROAS by 5-10% due to better budget allocation.

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Phase 4: Scaling – Advanced Tactics for +500% ROAS

Once your campaigns are profitable and stable, it’s time to scale. These advanced tactics push ROAS beyond 5x using automation, audience layers, and cross-selling.

Tactic 4.1: Use Amazon’s ‘Audience’ Targeting

Why this works: Amazon Sponsored Brands allows audience targeting (e.g., remarketing, interest-based audiences). Targeting shoppers who already viewed your products can yield extremely high ROAS.

Exactly how to do it:

1. Go to Amazon Advertising > Audiences. Create a ‘Product Detail Page Viewers’ audience (any shopper who viewed your product pages in last 7 days).
2. Create a Sponsored Brands campaign targeting only this audience. Set bid 30% higher than your standard campaign.
3. Also create an ‘Aged’ audience (30-90 days) with lower bid to recapture lost shoppers.
4. Exclude existing buyers from these audiences to avoid wasting spend.
5. Use headline copy that says ‘Still thinking? Get 10% off your first order’ or similar.
6. Monitor ROAS weekly – it should be at least 8x for remarketing audiences.

Pro script / template: “Remarketing Sponsored Brands campaigns often achieve 10-15x ROAS. I allocate 20% of my total budget to these audiences and see a 50% conversion rate improvement.”

📊 Expected results: Audience-targeted Sponsored Brands can achieve 8-15x ROAS within 2 weeks. Expect 20-30% of total sales from remarketing once scaled.

Tactic 4.2: Launch ‘Brand Hijack’ Campaigns

Why this works: Target your competitors’ brand names. When a shopper searches for a competitor, your Sponsored Brands ad appears, offering a compelling alternative.

Exactly how to do it:

1. Identify 3-5 main competitors with similar products but lower reviews or higher prices.
2. Create a dedicated Sponsored Brands campaign with exact match competitor brand names.
3. Set a low daily budget (৳500 initially) to test.
4. Write a headline that highlights your advantage, e.g., ‘Better Price, Same Quality’ or ‘Free Shipping Included’.
5. Use product targeting to show your specific ASIN on competitor detail pages.
6. Monitor threshold: if ACoS goes above 30%, pause and reevaluate.
7. Politely undercut – don’t mention competitor names in your ad copy.

Pro script / template: “One client targeted a bigger brand and saw a 5% conversion rate on their competitor’s branded searches. The ROAS was 6x, and they gained brand exposure to 10,000+ new customers.”

📊 Expected results: Competitor brand campaigns usually achieve 2-5x ROAS. If your product is clearly superior, ROAS can reach 8x+ after optimizing headlines and product selection.

Tactic 4.3: Automate with Rules and AI Bidding

Why this works: Manual optimization can’t keep pace with market changes. Amazon’s portfolio rules and third-party AI tools adjust bids in real-time to maintain profitability.

Exactly how to do it:

1. Use Amazon’s ‘Rule-Based Bidding’ – create a rule: ‘If ACoS > 30% for 7 days, reduce bid by 10%’.
2. Create a rule to increase bid by 5% if CTR > 0.5% and ROAS > 5x.
3. Set up a ‘Budget Rule’ to increase daily budget by 20% when ROAS > 4x for 3 consecutive days.
4. Consider third-party tools like PPC Scope, Sellics, or Ignite for AI bidding with predictive analytics.
5. Review rules weekly to avoid unintended consequences (e.g., a rule increasing bids on an underperforming campaign).

Pro script / template: “I set up 5 basic rules and let them run. In the first month, my ROAS improved from 3.2x to 5.1x purely from rule-based bid adjustments. Just don’t over-automate – keep a human check.”

📊 Expected results: Automation can improve ROAS by 20-40% over 4-6 weeks. Manual oversight is still needed, but rules handle routine adjustments.

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🏆 Real Case Study: How a Dhaka-Based Business Achieved 6.8x ROAS

The Client: A Bangladeshi seller (let’s call them ‘BD Kids’) selling premium organic baby products on Amazon.com. They had been using Sponsored Products for 8 months with average ROAS of 2.1x. They approached Rafirit Station in September 2025 to scale profitably.

BEFORE (September 2025):

• Monthly ad spend: ৳240,000
• Sales from ads: ৳504,000
• ROAS: 2.1x
• ACoS: 47.6%
• Campaigns: 5 Sponsored Products, 1 Sponsored Brands (not optimized)

Our Strategy (October 2025):

• Restructured into 3 Sponsored Brands campaigns: Branded, Generic, and Competitor targeting.
• Identified top 10 keywords via Brand Analytics, set bids based on break-even ACoS (target 20%).
• Added negative keywords (over 50 in first week) to eliminate irrelevant clicks.
• A/B tested headlines: ‘Shop Safe Organic Baby Products’ vs ‘50% Off Natural Baby Care’. Winner had 34% higher CTR.
• Used remarketing audience for product page viewers – achieved 12x ROAS on that segment.
• Implemented dayparting: concentrated 60% budget on US morning hours (9 AM – 12 PM ET).

AFTER (February 2026):

• Monthly ad spend: ৳320,000 (33% increase)
• Sales from ads: ৳2,176,000
• ROAS: 6.8x
• ACoS: 14.7%
• Spontaneous brand search volume increased by 180% (Amazon Brand Analytics data)
• Overall organic rank for top keywords improved from page 2 to top 5.

Client Quote: “I was spending ৳240,000 per month with almost no profit. After implementing the Sponsored Brands strategy from Rafirit Station, our ad ROAS tripled and our brand is now a top result for organic searches. The team’s attention to negative keywords and audience targeting made a huge difference.” – Fahim Rahman, Owner of BD Kids

See more Rafirit Station case studies →

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✅ Amazon Sponsored Brands Profitability Checklist

Action	Status	Notes
Identify top 20 keywords with high conversion rates	✅	Use Brand Analytics or Helium 10
Select 3 complementary products with strong reviews	✅	Check inventory
Set negative keywords (at least 10 initially)	✅	Update weekly
Create tiered campaigns (Branded, Generic, Competitor)	✅	Use exact match for branded
Calculate break-even ACoS and set max CPC	✅	Spreadsheet formula
Implement dayparting based on peak conversion hours	⬜	Check hour-of-day report
Run A/B test on headlines and logo (7 days)	✅	Compare CTR and conversion
Download and review search term report weekly	✅	Add positives and negatives
Set portfolio budget cap to avoid overspend	✅	Monthly cap plus daily limits
Create remarketing audience (7-day viewers)	⬜	High ROAS expected
Launch competitor brand targeting campaign	⬜	Test with small budget
Set up automated rules for bid and budget adjustments	⬜	Use Amazon rules or third-party

Status: ✅ = Done, ⬜ = To Do. Review this checklist every month.

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❓ Frequently Asked Questions

Q: What is an Amazon Sponsored Brands campaign?

Amazon Sponsored Brands (formerly Headline Search Ads) are cost-per-click ads that feature your brand logo, a custom headline, and up to three products. They appear in top-of-search, between search results, and on product detail pages. In 2026, Sponsored Brands deliver an average click-through rate (CTR) of 0.5-1% and can increase brand searches by 10-30%.

Q: How much do Amazon Sponsored Brands cost?

Costs vary by category and competition. For Bangladeshi sellers targeting US market, average cost-per-click (CPC) ranges from $0.50 to $2.50. To see profit, your ROAS (Return on Ad Spend) must exceed your breakeven ROAS. For example, with a 15% profit margin and product price of $20, you need at least 1/0.15 ≈ 6.67 ROAS to break even.

Q: What is a good ROAS for Amazon Sponsored Brands?

A good ROAS depends on your product margin. Generally, a ROAS of 3x (300%) is considered decent, 5x (500%) is strong, and 8x+ (800%) is excellent. For high-margin products (30%+), even 4x can be profitable. Always calculate your target ACoS (Advertising Cost of Sale) = 1 / (1 + desired profit margin).

Q: How do I set up my first Sponsored Brands campaign?

Go to Advertising > Campaign Manager, click ‘Create Campaign’, select ‘Sponsored Brands’. Choose your audience (keywords, products, or categories), set a daily budget (start with ৳500-1500), and select a bidding strategy (fixed or dynamic). Upload your brand logo and headline. Then choose up to three products. Launch and monitor performance daily.

Q: What are the best targeting options for Sponsored Brands?

Top performers: 1) Exact-match keywords with high relevance, 2) Product targeting to capture competitor traffic, 3) Category targeting for broad reach. In 2026, we see that combining exact keyword and competitor ASIN targeting yields 40% higher conversion rates. Avoid broad match unless you have strong negative keywords.

Q: How can I optimize for mobile shoppers in Bangladesh?

Mobile accounts for 70%+ of Amazon traffic from Bangladeshi users. Optimize your brand headline to be short (under 30 characters) and use high-contrast visuals. Ensure your product images zoom well on small screens. Set mobile bid adjustments to +20-30% to stay competitive in mobile ad placements.

Q: What common mistakes kill profitability in Sponsored Brands?

Top mistakes: 1) Not using negative keywords (wastes 15-30% budget), 2) Overbroad targeting that attracts irrelevant clicks, 3) Ignoring search term reports weekly, 4) Setting and forgetting the campaign, 5) Not tracking promotional pricing effects. A Dhaka seller we worked with lost ৳80,000 in one month by skipping negative keywords.

Q: Does Rafirit Station offer Amazon PPC management services?

Yes, Rafirit Station provides full Amazon PPC management, including Sponsored Brands campaign setup, optimization, and ACoS reduction. We serve Bangladeshi sellers and have achieved up to 5x ROAS for clients in health and electronics. See our pricing or book a free strategy call.

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🎯 The Bottom Line

Running Amazon Sponsored Brands campaigns profitably isn’t about luck—it’s about a repeatable system of keyword selection, precise bidding, ongoing optimization, and smart scaling. The most counterintuitive insight? You don’t need to target every possible keyword. Narrowing your focus to exact-match, high-intent terms and aggressively using negatives can actually increase sales because every click is more likely to convert. In our experience, sellers who try to cast the widest net end up with the worst ROAS.

Second: Sponsored Brands aren’t just for brand awareness. When combined with remarketing and competitor targeting, they become direct-response machines that drive incremental revenue while building your brand. The Dhaka seller case study shows that with the right strategy, you can more than triple your ROAS in 4-5 months.

⚡ Your Next Step (Do This Today)

1. Download your Amazon search term report from the last 30 days and identify your top 5 branded keywords and top 5 generic keywords by conversion rate.
2. Calculate your break-even ACoS using the formula: (cost of goods + fees) / selling price. If you don’t have exact numbers, use a conservative estimate of 25%.
3. Create a new Sponsored Brands campaign with exact-match branded keywords and a headline that includes your brand name. Set a daily budget of ৳500 and run for 7 days.
4. After 7 days, review the search term report and add at least 5 negative keywords. Pause the campaign if ACoS exceeds 40%.
5. Book a free strategy call with Rafirit Station (link below) to get a professional audit and customized optimization plan.

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💬 Drop “Sponsored Brands profitably” in the comments and we’ll send you our free Sponsored Brands optimization checklist — no email required.