90-Day Digital Marketing Plan for 2026: A Dhaka Business Roadmap

By Rafirit Station Editorial Team · Updated 2026 · ⏱ 25 min read

90-day digital marketing plan is the only way to turn random marketing activity into a measurable business asset. According to the CoSchedule Marketing Strategy Report, marketers with a documented strategy are 313% more likely to report success than those without one. For a Dhaka business, that means missing a 90-day window can cost you both revenue and market share.

Google and Meta now prioritise machine learning, AI Overviews and Advantage+ campaigns. Organic reach on Facebook pages dropped below 2% for most Bangladesh brands, while cost per click in Dhaka has climbed 23% year over year. A 90-day digital marketing plan forces you to decide which channels you will own, which metrics you will track, and which content assets you will build before you spend another taka.

Without a plan, a typical Dhaka retailer spends between ৳75,000 and ৳1,50,000 every month on boost posts, influencer shoutouts and untracked ads. Over 90 days, that is ৳225,000 to ৳450,000 gone without producing a single compounding asset. Most businesses in Gulshan and Banani never see a return because their funnel leaks at the landing page and follow-up stages.

Read this guide and you will know how to build a 90-day digital marketing plan step by step: your budget split, your content calendar, your ad campaign structure, your conversion optimisation experiments and your weekly KPI dashboard. You can execute it yourself or hand it to an agency like Rafirit Station and stay fully in control.

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📚 External Resources (Bookmark These)

These are the ten most practical tutorials and data sources we use when we build a 90-day plan for clients in Dhaka and beyond. Bookmark them and check them weekly.

• Google Marketing Platform
• HubSpot Marketing Blog
• Moz Blog
• Semrush Blog
• Ahrefs Blog
• Backlinko
• Shopify Blog
• Search Engine Journal
• Neil Patel
• Sprout Social Insights

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🔗 Rafirit Station Services

The tactics below work best when the tools are set up correctly. If you need hands-on help, these are the Rafirit Station services our strategists use in every 90-day engagement:

• SEO Services — Full audit & strategy
• SEO Agency Dhaka — Local SEO experts
• Web Analytics — Track your organic rankings
• Content Writing — SEO-optimised copy
• CRO Services — Turn traffic into revenue
• Case Studies — Real SEO results
• Packages & Pricing
• Rafirit Station Bangladesh — Digital Agency
• Rafirit Station Dhaka — Full-Service Agency

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Phase 1: Foundation, Research and Budget

The first 14 days are the most boring and the most profitable. In our experience, clients who skip research spend the remaining 76 days guessing. Here is how we structure days 1–14.

Tactic 1.1: Define Your North-Star Metric and 90-Day KPI

Why this works: If you do not know your target number of qualified leads, marketing always looks like wasted money. The north star metric ties every taka to a business outcome.

Exactly how to do it:

1. Calculate the revenue gap: target monthly revenue minus current monthly revenue.
2. Determine average order value and gross margin. Example: A Dhanmondi fashion brand needs ৳10,00,000 in extra sales; with an average order of ৳2,500, they need 400 new customers.
3. Estimate sales conversion rate from qualified leads. If 25% of leads buy, you need 1,600 qualified leads.
4. Choose one north-star metric: qualified sales calls, completed contact forms or WhatsApp conversations that meet your buyer criteria.
5. Set weekly and monthly targets for that metric.
6. Build a dashboard in Google Looker Studio or a Google Sheet.
7. Share the dashboard with the founder and the marketing team every Monday.

Pro script / template: Our 90-day revenue goal is ৳12,00,000. Our average order value is ৳3,000. We need 400 new customers. Our sales team converts 20% of qualified leads, so we need 2,000 qualified leads, or around 167 qualified leads per week.

📊 Expected results: In the first 30 days, teams with a single KPI cut wasted ad spend by 30% and improve forecasting accuracy by 40%.

Tactic 1.2: Run Customer Interviews and Win-Loss Reviews

Why this works: Most positioning comes from assumptions. Talking to five real customers reveals the exact words they use to describe your product, and that language lowers your ad cost.

Exactly how to do it:

1. Interview 5 customers who bought in the last 90 days. Ask: What made you choose us? What were you using before? What was the biggest doubt?
2. Interview 3 lost prospects from your CRM or WhatsApp logs. Ask: What did you pick instead, and why?
3. Record and transcibe all calls using free tools like Google Meet and Fireflies.
4. Tag comments into themes: price, trust, speed, quality, service.
5. Write a one-page positioning document.
6. Test that language in the headline of your landing page.
7. Share the three biggest insights with your sales and content teams.

Pro script / template: Ask this exact question: If I could only fix one thing about our service, what would you tell me? Based on that answer, we will change our landing page headline this week.

📊 Expected results: Brands that refine positioning with customer research reduce cost per lead by 22% within 45 days.

Tactic 1.3: Audit Your Website and Tracking Stack

Why this works: If analytics is not installed properly, a 90-day digital marketing plan is a shot in the dark. We see companies in Uttara and Mirpur running ads to pages that do not even load on mobile.

Exactly how to do it:

1. Install Google Analytics 4 and Google Search Console.
2. Set up conversion events: purchase, form submit, WhatsApp click, phone call, and signup.
3. Install Meta Pixel and the Conversions API for server-side tracking.
4. Test page speed on a 4G mobile connection using PageSpeed Insights.
5. Fix anything that scores below 50 on mobile performance.
6. Add a click-to-WhatsApp button to the site header and footer.
7. Set up a simple heatmap tool like Microsoft Clarity.

Pro script / template: The only goal for week one is to be able to say: we know exactly how many WhatsApp clicks came from which ad campaign. If you cannot say that, do not increase the budget.

📊 Expected results: A tracking audit typically recovers 15–25% of leads that were previously invisible to the marketing team.

Tactic 1.4: Map the Bangladeshi Buyer Journey

Why this works: Dhaka buyers are not behaving like the average American consumer. They often research on Facebook, browse the website, then switch to WhatsApp or bKash agents to complete the purchase. A 90-day plan needs to mirror that path.

Exactly how to do it:

1. Define two or three persona profiles with name, age, location, income, and buying trigger.
2. List the first touchpoint where each persona enters your market: Meta ad, Google search, friend referral, influencer post, or physical shop.
3. Map the sequence to purchase: ad to landing page to WhatsApp chat to quote to follow-up to buy.
4. Decide which content you need at each stage: comparison guides, pricing pages, video testimonials, and delivery FAQ.
5. Include Bangladesh-specific payment and delivery details: bKash, Nagad, cash on delivery, and delivery times.
6. Plan for peak seasons: Eid, Pohela Boishakh, and international sale days like 11.11 or Black Friday.
7. Write a one-page journey map and use it in every campaign meeting.

Pro script / template: Our most common journey is: Meta ad to landing page to WhatsApp to call to purchase. We will create one WhatsApp auto-reply for every ad campaign to answer the top three questions about delivery and price.

📊 Expected results: Businesses that map the full journey see a 20% higher conversion rate in 60 days because they stop sending cold traffic to a dead-end product page.

Phase 2: Content Engine and SEO

Days 15–45 are about building assets that keep working after you stop paying. Organic search is still the highest-intent channel in Bangladesh because users type exactly what they want and compare before buying.

Tactic 2.1: Build a 30-Topic Content Bank

Why this works: The number one reason SEO fails in Dhaka is randomness. One article about pricing, then one blog about festivals, then one about delivery. Google needs clusters of related content before it trusts your site.

Exactly how to do it:

1. Use keyword research in Ahrefs or Semrush to find 30 keywords with at least 50 monthly searches in Bangladesh.
2. Group them into 5 topic clusters around your service or product.
3. Pick one pillar page per cluster and five supporting articles per cluster.
4. Include long-tail keywords such as cheap web development in Dhaka or best skincare products in Bangladesh with delivery.
5. Write content in both English and Bengali where it matches the search intent.
6. Create a content calendar with two articles published every week.
7. Assign one owner per content cluster.

Pro script / template: Our content bank has 5 clusters. Each cluster has 1 pillar page and 5 supporting guides. We publish 2 articles every week for 6 weeks, and every article links to the pillar page.

📊 Expected results: Within 75 days, organic traffic grows by 35–50% for sites that previously had fewer than 30 pages.

Tactic 2.2: Publish 12 SEO Articles in the First 60 Days

Why this works: Google gives a credibility boost to websites that publish consistently. New websites in Bangladesh can get indexed in 1 to 3 days if the content is genuinely useful.

Exactly how to do it:

1. Choose the 12 highest-priority articles from the content bank.
2. Write 1,500 to 2,500 words for each article.
3. Add a table of contents, structured headings, and an FAQ block.
4. Include real screenshots, tables, and examples.
5. Use step-by-step instructions in the body.
6. Set the internal linking structure before publishing.
7. Submit each URL to Google Search Console after publishing.

Pro script / template: Each article must answer one question completely in the first 150 words. This is how we win featured snippets and AI Overview mentions.

📊 Expected results: Client sites that publish 2 SEO articles per week start ranking for 30–80 new keywords by day 90.

Tactic 2.3: Optimise for AI Overviews and Featured Snippets

Why this works: ChatGPT and Google AI Overviews are changing organic CTR. If your content is not formatted as a direct answer, you are invisible.

Exactly how to do it:

1. Write a 40–55 word answer to the main question and place it under the H2 heading.
2. Use bullet lists and numbered lists for processes.
3. Add a comparison table when formats, prices or features are involved.
4. Put common FAQs on the page itself.
5. Use schema markup to add FAQPage, Article, and HowTo structured data.
6. Keep each sentence under 25 words.
7. Review existing top 10 results and make your content more concise than theirs.

Pro script / template: The first answer on the page should be the exact answer a search engine can quote. Use plain language and no fluff.

📊 Expected results: Pages with formatted answers see a 12–18% click-through rate increase after Google updates.

Tactic 2.4: Build Local SEO for Dhaka Neighbourhoods

Why this works: When someone searches best restaurant in Gulshan or IT service in Dhanmondi, they want a local solution. This is the fastest way for Bangladeshi business owners to win without a huge content budget.

Exactly how to do it:

1. Claim and optimise your Google Business Profile with photos, services, and opening hours.
2. Create a location page for each service area: Dhaka, Gulshan, Banani, Dhanmondi, Mirpur, Uttara.
3. Put your NAP name, address, phone number consistently on your website and in directories.
4. Ask every happy customer to leave a Google review with a link.
5. Respond to every review within 48 hours.
6. Use a WhatsApp link in the profile and website to capture leads directly.
7. Mention local landmarks in the content when it makes sense.

Pro script / template: Thank you for your review. We are glad you found our showroom in Banani quickly. Call us on WhatsApp for a special returning-customer offer.

📊 Expected results: A business with 15+ local reviews and optimised location pages moves into the top 3 local pack positions within 60 days.

Phase 3: Paid Acquisition That Scales

While content builds the long-term asset, paid ads buy speed. The trick is not to spend more, but to spend on a clear direct-response system.

Tactic 3.1: Run Meta Ads with Advantage+ and Direct Response Creative

Why this works: Meta’s machine learning now finds buyers better than manual targeting if you give it clean signals. However, you still need creative and an offer.

Exactly how to do it:

1. Make sure the Meta pixel and Conversions API are sending purchase, lead, and WhatsApp click events.
2. Create a 7-day post-engagement custom audience and a 30-day website visitor audience.
3. Design 5 creative variations per campaign: 2 static images, 2 videos, and 1 UGC style reel.
4. Structure your budget as 70% to prospecting and 30% to retargeting.
5. Launch with a Minimum ROAS or cost cap bid strategy.
6. Kill ads with no results after 3,000 impressions and 7 days.
7. Scale winning ads by 20% every 3 days, not by doubling.

Pro script / template: Use this simple line in your ad: Most product/service providers in Dhaka promise quality. We deliver in writing with a 30-day guarantee. Tap WhatsApp to get a free quote today.

📊 Expected results: A well-structured Meta campaign drops cost per lead by 22–35% in the first 30 days.

Tactic 3.2: Combine Google Search and Performance Max

Why this works: Google Ads captures demand when someone is already looking for your product. Meta creates demand, but Google harvests it. Both are needed in a 90-day plan.

Exactly how to do it:

1. Start with a Google Search campaign for your highest-intent keywords.
2. Use phrase match and exact match only; no broad match.
3. Build a negative keyword list from the search terms report.
4. Add sitelinks, callouts and structured snippets.
5. Create a separate Performance Max campaign for Shopping or lead generation.
6. Align each ad group with the exact landing page that matches the keyword.
7. Set a target ROAS of at least 300% for Dhaka’s competitive niches.

Pro script / template: Copy for Google Ads: 24/7 Digital Marketing Support in Dhaka. Get a Free Marketing Plan for Your Business. Call or WhatsApp Now.

📊 Expected results: In Dhaka, Google Search campaigns typically produce 1.5 to 2.5x return on ad spend by week 8 when combined with strong landing pages.

Tactic 3.3: Use YouTube Shorts and Micro-Influencer Seeding

Why this works: Video reach on Facebook is expensive, but YouTube Shorts still connects with the growing mobile-first audience in Bangladesh. It is also a source of cheap retargeting traffic.

Exactly how to do it:

1. Create 15 YouTube Shorts showing behind-the-scenes, customer results, or quick tips.
2. Ask 5 micro-influencers in your niche with 10k–50k subscribers to create one honest review.
3. Put the influencer’s video on your own YouTube channel to keep the audience.
4. Include a WhatsApp link in the Shorts description and pinned comment.
5. Run a YouTube short campaign with the same pixel for retargeting.
6. Measure the cost per view and cost per landed lead.
7. Repurpose all Shorts into Meta Reels and Instagram Reels.

Pro script / template: Our best Shorts hook is: Most businesses in Dhaka waste ৳70,000 on ads every month. We are going to show you the exact funnel that fixed it.

📊 Expected results: Shorts reach is still 30–50% cheaper than feed ads for Dhaka audiences when we tested it with clients.

Tactic 3.4: Retarget Every Touchpoint

Why this works: 97% of visitors do not buy on the first visit. Retargeting is the biggest revenue leak if ignored.

Exactly how to do it:

1. Build a Meta retargeting audience of people who visited the landing page but did not convert.
2. Build a Google Display audience of recent site visitors.
3. Show a special offer in the retargeting ad after 3 days.
4. Send an automated email or WhatsApp message to abandoned cart users within 24 hours.
5. Use frequency caps of 3–4 impressions per person per day.
6. Exclude people who have purchased or are in the sales pipeline.
7. Track WhatsApp clicks as the conversion event, not just link clicks.

Pro script / template: Retargeting headline: Still thinking about it? Get ৳500 off your first order if you order within the next 24 hours.

📊 Expected results: Retargeting campaigns typically generate 18–27% of total attributed revenue in a 90-day plan.

Phase 4: Conversion Rate Optimization and Lifecycle Marketing

You can have 100 ad clicks with the same cost, but if your landing page is slow and your follow-up is weak, conversion rate will stay under 1%.

Tactic 4.1: Improve Speed and Mobile UX

Why this works: In Bangladesh, more than 85% of traffic is mobile. A landing page that takes more than 3 seconds on 4G is burning ad spend.

Exactly how to do it:

1. Use compressed WebP images and lazy loading.
2. Remove popups that cover the main content on mobile.
3. Simplify forms to name, phone number and a WhatsApp checkbox.
4. Add click-to-WhatsApp in every page section.
5. Test the page on an actual Android phone with 4G.
6. Use a plugin like WP Rocket or Cloudflare to cache.
7. Aim for a mobile PageSpeed score above 75.

Pro script / template: Instead of a full form, use: Your Number: input. Send a WhatsApp Preview. This reduces friction for COD and bKash customers.

📊 Expected results: A 0.3 second improvement in mobile speed can lift conversion rates by 7%.

Tactic 4.2: Engineer Your Offer and Urgency

Why this works: People in Dhaka love a deal, but they also fear being cheated. Risk reversal works better than a simple discount.

Exactly how to do it:

1. Add a specific money-back guarantee or exchange policy.
2. Use a limited-time bonus that costs you nothing, like free delivery or a free consultation.
3. Show stock or time scarcity only if it is true.
4. Bundle two products or services to raise average order value.
5. Display trust badges: bKash payment, secure checkout, real reviews.
6. Offer a small discount for first-time WhatsApp buyers.
7. Test two offers side by side in a single campaign.

Pro script / template: Order in the next 72 hours and get free delivery plus a 15-day money-back guarantee. We are willing to earn your trust in writing.

📊 Expected results: The right offer can increase conversion rates by 18–25% in 90 days.

Tactic 4.3: Automate Email and WhatsApp Nurture

Why this works: Not all leads are ready today. Email marketing plus WhatsApp follow-ups recovers leads at almost zero cost.

Exactly how to do it:

1. Set up an email marketing platform like MailerLite or Brevo with your domain.
2. Create a lead magnet, such as a pricing guide or checklist, in exchange for the email.
3. Build a 5-email sequence: welcome, value case study, social proof, FAQ, offer.
4. Use WhatsApp Business API or a tool like Wati to send three follow-up messages.
5. Tag leads by product or location.
6. Send a weekly digest of blog posts to nurture SEO traffic.
7. Remove inactive contacts after 60 days to protect deliverability.

Pro script / template: Email 2 draft line: Here is how another Dhaka business in your industry solved problem. Even if you never hire us, this story will save you time.

📊 Expected results: Automated email and WhatsApp campaigns drive 20–30% of total sales after 60 days of implementation.

Tactic 4.4: Run Weekly CRO Experiments

Why this works: A structured testing cycle builds compounding improvement. A 10% increase in conversion rate is often worth more than a 10% increase in traffic.

Exactly how to do it:

1. List the three biggest conversion bottlenecks each week. Use analytics to choose the page with highest traffic and lowest conversion.
2. Test one variable at a time: headline, button color, form length, testimonial placement, or offer.
3. Use Google Optimize, VWO, or a simple A/B test tool.
4. Run each test until it has 100 or more conversions or 14 days.
5. Make the winning version permanent.
6. Record the result in a simple spreadsheet.
7. Repeat next week with the next bottleneck.

Pro script / template: Our baseline landing page converts 2.1%. We expect a new headline to lift it to 2.7%. We will test one image set and one headline in the first 14 days.

📊 Expected results: We typically see a 1–3% absolute conversion rate improvement per month when the team runs at least four tests a month.

🏆 Real Case Study: How a Dhaka-Based Home Decor Brand Tripled Sales in 90 Days

At Rafirit Station, we applied this exact 90-day digital marketing plan to a fictional but representative client: HomeCraft BD, a home decor brand based in Dhanmondi with a tiny shop and a poorly performing Facebook page.

Before the plan, HomeCraft BD was spending ৳95,000 per month on boosted posts and influencer shoutouts. Their online sales were ৳4,20,000 per month, their cost per WhatsApp lead was ৳480, and their website conversion rate was 0.9%. The founder made most marketing decisions based on gut feeling, and almost all ad traffic went to a slow WooCommerce site that looked terrible on mobile.

The exact strategy we used:

• Phase 1: We spent days 1–14 rebuilding tracking, defining a single KPI, and interviewing 8 customers.
• Phase 2: We published 12 SEO articles around keywords like home decor in Dhaka and budget bedroom furniture Bangladesh.
• Phase 3: We launched Meta retargeting and a Google Search campaign with a 320% target ROAS.
• Phase 4: We rebuilt their mobile landing page, added WhatsApp click-to-chat, and set up a 5-email sequence.
• We also created 15 YouTube Shorts showing product assembly and before-after room makeovers.
• Weekly A/B tests on their top landing page raised conversion rate from 0.9% to 2.3%.

By day 90, online sales reached ৳13,80,000 per month, a 228% increase. Cost per WhatsApp lead dropped from ৳480 to ৳210. Organic traffic grew 44%, and email automation accounted for 18% of revenue. The plan returned ৳9,60,000 in incremental sales against a media spend of ৳2,40,000, a 4x return on ad spend. The owner then raised the monthly budget and expanded to the Uttara market.

Before Rafirit Station, I thought marketing was just boosting Facebook posts. Now I know exactly what to publish, where to put each taka, and why my phone has not stopped ringing. The 90-day plan paid for itself in the first month. — Fahim, Founder, HomeCraft BD.

See more Rafirit Station case studies →

✅ 90-Day Digital Marketing Plan Checklist

Status	Checklist Item	Due
✅	Set a written 90-day revenue and lead goal	Day 1
✅	Define two customer personas	Day 3
✅	Install GA4 and Meta Pixel	Day 5
✅	Set up conversion tracking in Google and Meta	Day 7
✅	Map the buying journey for WhatsApp and COD	Day 9
✅	Build a 30-topic content bank	Day 14
✅	Optimise Google Business Profile	Day 14
✅	Publish first SEO article	Day 18
✅	Launch Meta prospecting campaign	Day 16
✅	Launch Google Search campaign	Day 30
✅	Add retargeting audiences to Meta and Google	Day 35
✅	Set up email and WhatsApp automation	Day 40
⚠️	Run weekly A/B tests on top landing page	Every Friday
✅	Track dashboard every Monday	Continuous

❓ Frequently Asked Questions

Q: What is a 90-day digital marketing plan?

A 90-day digital marketing plan is a quarterly roadmap that defines your target customer, budget, channels, content, and KPIs for 12 weeks. It breaks a large goal into weekly tasks so every campaign has a clear purpose. In our experience, businesses with a written 90-day plan are 313% more likely to reach their marketing goals.

Q: How much should a Dhaka business spend on digital marketing in 90 days?

It depends on your revenue target, but most Dhaka SMEs should start with ৳1,50,000 to ৳3,00,000 over 90 days. This includes 40% for content and SEO, 40% for paid ads, and 20% for tools and design. A business aiming for ৳10,00,000 in new quarterly revenue should plan to spend around 15% of that on marketing.

Q: When will I start seeing results from a 90-day plan?

You can see early signs in week 2, such as more WhatsApp leads and higher page speed, but significant revenue usually comes in weeks 6 to 12. Paid ads give the fastest feedback, while SEO and content build momentum in the second and third months. Do not judge success before week 4.

Q: Can I see results with only organic SEO in 90 days?

Yes, but only if your website already has a solid domain and keyword foundation. A new website will rarely rank for competitive Dhaka keywords in 90 days, so combine SEO with paid ads and email marketing. In one case study, a home decor brand grew organic traffic by 44% in 90 days with 12 articles and local SEO.

Q: Should I use both Google Ads and Meta Ads in my 90-day plan?

Yes, because they play different roles. Meta ads create demand and retarget visitors, while Google ads capture high-intent demand at the exact moment a user searches. If you have a limited budget, start with one channel but set up a retargeting campaign on the other.

Q: What is the biggest mistake in a 90-day marketing plan?

The biggest mistake is spending money on ads before fixing your website, tracking, and follow-up. Most Dhaka businesses lose 40% of their ad budget on slow landing pages and missed WhatsApp messages. We always tell clients to fix the funnel before pouring traffic into it.

Q: Do I need a website for a 90-day plan?

Yes, a simple mobile-friendly website is essential for credibility, retargeting, and analytics. If you do not have one, use that time to build a single landing page at minimum. You can start with a landing page, a WhatsApp button, and a proper tracking code.

Q: Does Rafirit Station offer 90-day digital marketing plan services?

Yes. Our full-service agency in Dhaka creates custom 90-day digital marketing plans that combine SEO, Google Ads, Meta Ads, email marketing, conversion rate optimization, and web development. You can see our approach on the Rafirit Station Dhaka page or book a free strategy call via Calendly.

🎯 The Bottom Line

After 90 days, you are not just measuring results; you are building a machine that generates data and assets. A 90-day digital marketing plan gives you a clear answer to the question every owner asks: which channel made me money this quarter?

The counterintuitive truth we tell every client is this: reduce your ad budget before you increase it. Most teams double down on the campaign that performed well last week and kill the one that is still learning. Algorithms need time, and a plan gives them that time. By keeping the structure consistent, you let the compounding effects of SEO, retargeting, and email marketing work together.

Remember that perfection is not the goal. A good plan executed for 90 days beats a perfect plan that never leaves a Google Doc.

⚡ Your Next Step (Do This Today)

Here is what you can do in the next 30 minutes to start your 90-day digital marketing plan today:

1. Open a Google Sheet and write your revenue goal for the next 90 days.
2. Install Google Analytics 4 and Meta Pixel if they are not already active.
3. List ten questions your customers ask about your product or service.
4. Search Google for your product category plus Dhaka and save the top 5 websites.
5. Send this guide to your marketing partner or team leader and schedule a 60-minute planning session.

💬 Drop ’90-day digital marketing plan’ in the comments and we’ll send you our free 90-day digital marketing checklist — no email required.