Facebook Shops Guide 2026: Sell Directly on Facebook

By Rafirit Station Editorial Team · Updated 2026 · ⏱ 20 min read

**Facebook Shops guide** — if you’re a business owner in Dhaka or anywhere in Bangladesh, you already know that Facebook is where your customers talk, scroll, and buy. According to Statista, Facebook has over 3.07 billion monthly active users. Meta’s own data shows that 63% of weekly Facebook users say they discover a new brand on the platform. Yet most Bangladeshi sellers still rely on ‘Inbox me’ and a messy photo album — losing sales every single day.

Why does this matter in 2026? Because social commerce has exploded. In Southeast Asia, social commerce is projected to reach $68 billion by 2025, and Bangladesh is following. Meta has poured billions into Shops, making it easier than ever to create a native storefront on Facebook and Instagram. With built-in checkout, product tagging, and live-selling tools, you can now sell directly inside the app — no website required.

What does it cost to ignore this? Imagine a Gulshan-based boutique that posts product photos but forces customers to DM, transfer money manually, and wait for delivery. That store typically loses 70% of interested buyers at the checkout handoff. At an average sale of ৳2,500, that’s ৳75,000 in lost revenue every month for a small page with just 10 abandoned carts per day. That’s money you can’t afford to leak.

In this complete Facebook Shops guide, you’ll learn how to set up your shop from zero, sync products, optimize your storefront, run live shopping sessions, retarget visitors with ads, and automate messages — all with Dhaka-first examples and real numbers. By the end, you’ll have a ready-to-launch playbook that turns Facebook followers into repeat customers.

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📚 External Resources (Bookmark These)

• Google Digital Garage — Free e-commerce and digital marketing courses
• HubSpot Blog — Inbound marketing and sales playbooks
• Moz Blog — SEO and local search insights
• Semrush Blog — Data-driven SEO and advertising strategies
• Ahrefs Blog — In-depth link building and content marketing
• Backlinko — Actionable SEO and growth tactics
• Shopify Blog — E-commerce and social selling guides
• Search Engine Journal — Digital marketing news and tactics
• Neil Patel Blog — Practical online marketing guides
• Sprout Social — Social media measurement and brand strategy

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🔗 Rafirit Station Services

• Social Media Management — Full service
• Social Media Dhaka — Local SMM team
• Content Writing — Captions & copy
• Graphic Design — Social visuals
• Video Editing — Reels & TikTok
• Meta Ads — Paid social amplification
• Packages & Pricing
• Rafirit Station Bangladesh — Digital Agency
• Rafirit Station Dhaka — Full-Service Agency

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Phase 1: Setting Up Facebook Shops the Right Way

Before you sell anything, your shop needs to be built on a verified, optimized foundation. In our experience, 9 out of 10 business pages in Bangladesh skip these steps and then wonder why their Shop isn’t approved or won’t show products. Let’s fix that now.

Tactic 1.1: Verify Your Facebook Business Page

Why this works: Facebook only allows Shops on pages with a confirmed business presence. Verification builds trust with both Meta and your buyers. Unverified pages get stuck in review purgatory or lose shopping features.

Exactly how to do it:

1. Go to your page Settings → Page Setup → scroll to ‘Identity’ and click Verify.
2. Choose ‘Verify this Page’ with a phone number, business email, or official document.
3. Add your business address, phone, operating hours, and a clear description with keywords like ‘Dhaka-based online clothing store.’
4. Upload your business logo and a cover image that shows your products or storefront.
5. Submit and wait 2–5 business days. If rejected, try a business utility bill in PDF format.

Pro checklist: ‘[Business name] is a [city]-based [product type] shop. We deliver across Bangladesh in 3–5 days. Call us at [number] or WhatsApp: +880 1XXX-XXXXXX.’

📊 Expected results: Verified pages get 22% more profile views and are 2.3× more likely to have shop approval approved within 48 hours (based on Meta’s internal review flow).

Tactic 1.2: Connect to Commerce Manager

Why this works: Commerce Manager is Meta’s central dashboard for all things Shops. Without it, you can’t add products, manage orders, or enable checkout.

Exactly how to do it:

1. Visit business.facebook.com/commerce and ‘Get Started.’
2. Choose your business page from the dropdown.
3. Select a checkout method: ‘Checkout on Facebook’ (recommended) or ‘On your website.’
4. Fill in your business name, address, and tax ID (if you have one).
5. Connect your payment method — in Bangladesh, Stripe isn’t widely supported, so use the ‘Manual’ option if you’re not using a supported processor, or integrate with bKash/Nagad via third-party tools.

Pro tip: For Bangladeshi sellers, set up a bKash personal or merchant account and include the number in your product descriptions until Meta officially supports local third-party payment gateways.

📊 Expected results: Stores connected to Commerce Manager can publish products in under 24 hours and enable instant checkout, which lifts conversion by an average of 35% compared to link-based stores.

Tactic 1.3: Add Your Shop Details & Payment Methods

Why this works: A complete shop profile (banner, color, FAQ) tells buyers you’re a real business. Payment methods, even offline ones, set clear expectations so buyers can complete purchases without confusion.

Exactly how to do it:

1. In Commerce Manager, click Settings → Shop Details.
2. Upload a banner image (1200×628 recommended) and pick primary/secondary colors that match your brand.
3. Add a short description: ‘Dhaka-based fashion boutique. Handpicked kurtas & sarees. Cash on delivery available.’
4. Add policies: shipping, returns, and privacy policy. Use clear language like ‘Free delivery in Dhaka, ৳120 outside Dhaka.’
5. Add your payment methods: ‘Cash on Delivery’ and ‘bKash/Nagad’ with the number.

Template: ‘Delivery: 24h inside Dhaka, 48–72h nationwide. Returns: 7 days after delivery. Payments: bKash, Nagad, Rocket, or Cash on Delivery.’

📊 Expected results: Stores with complete shop details see a 28% increase in add-to-cart rates and an 18% decrease in checkout abandonment, according to a 2024 Meta commerce study.

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Phase 2: Adding Products and Syncing Catalogs with Zero Headache

You don’t need to be a tech wizard to get products onto Facebook Shops. Whether you’re selling 10 handmade items or 500 SKUs, Meta gives you multiple ways to add inventory. We’ll show you the fastest paths we use for our clients.

Tactic 2.1: Create a Product Catalog

Why this works: A catalog is the brain of your Shop. It stores every product, price, and image; Facebook Shops, Instagram Shopping, and dynamic ads all pull from it.

Exactly how to do it:

1. In Commerce Manager, go to Catalog.
2. Click ‘Add Products’ and choose ‘Create a Catalog.’
3. Select the ‘E-commerce’ template and link your business page.
4. Give the catalog a name, e.g., ‘Rongin Boutique — All Products.’
5. Set the currency to BDT (৳) and configure your availability settings.

Tip: If you already have a Shopify or WooCommerce store, you can connect it directly to this catalog — we’ll cover that in Tactic 2.3.

📊 Expected results: A clean, organized catalog reduces product errors by 90% and makes syncing with ads instant.

Tactic 2.2: Upload Products Manually

Why this works: Manual uploads are perfect for small collections or test products. You retain complete control and can get products live in just a few minutes.

Exactly how to do it:

1. In your catalog, click ‘Add Products’ → ‘Add Manually.’
2. Enter product name, description, price (in ৳), and images (use 1000×1000 JPEG/PNG).
3. Add the ‘Category’ — be specific, e.g., ‘Women’s Kurti’ instead of ‘Clothing.’
4. Fill in SKU codes, quantity, and standard delivery times.
5. Publish and wait for approval (usually 30 minutes to 24 hours).

Copy template: ‘Item: ✅ Anara Cotton Anarkali Kurti. Material: 100% cotton. Fit: Regular. Available sizes: S–3XL. Price: ৳1,850. Delivery nationwide. Order now on Facebook!’

📊 Expected results: Businesses uploading manually publish an average of 15 products per hour — enough to get a small catalog live in one afternoon.

Tactic 2.3: Sync with Shopify or WooCommerce

Why this works: If you already have an e-commerce store, syncing saves hours and keeps inventory updated automatically. Any change in your store instantly appears on Facebook.

Exactly how to do it:

1. Install the ‘Facebook & Instagram Sales’ channel in Shopify or the ‘Facebook for WooCommerce’ plugin.
2. Connect your catalog from Commerce Manager.
3. Select which products you want to sync (all or by collection).
4. Set your currency to BDT and enable combined listing.
5. Turn on ‘Sync inventory’ to avoid overselling.
6. Map your Shopify payment gateways (keep it as Cash on Delivery or manual bKash).

Pro tip: Use a bKash merchant number for payments and add it to your Shopify checkout; then sync that instruction to your Facebook Shop.

📊 Expected results: Synced stores reduce manual data entry errors by 95% and cut catalog update time from 10 hours/week to zero.

Tactic 2.4: Organize Collections

Why this works: Shoppers love niche collections. A store organized into ‘New Arrivals,’ ‘Kurti Collection,’ and ‘Eid Sale’ boosts discoverability and average order value.

Exactly how to do it:

1. In Commerce Manager, click Collections → Create Collection.
2. Title it, e.g., ‘Under ৳1,000 — Daily Wear.’
3. Set rules: ‘All products where price is less than 1000’ or manually select products.
4. Arrange the order by dragging products (best-sellers first).
5. Set a cover image and publish.

Collection idea: ‘Ramadan Must-Haves’ with product labels like ‘Featured’ and ‘Best Seller.’

📊 Expected results: Stores with collections see 32% more products viewed and a 27% chance of cross-selling higher-margin items.

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Phase 3: Driving Traffic and Converting Followers into Buyers

Setting up your Shop is only 20% of the work. The other 80% is making your audience aware that your Shop exists — and turning that awareness into orders. These tactics are what we implement for clients who want to see daily sales, not just likes.

Tactic 3.1: Post Organic Content with Product Tags

Why this works: Tagged products appear in your regular feed posts, letting people tap ‘Buy Now’ without ever leaving Facebook. This reduces friction from comment-inbox checkout.

Exactly how to do it:

1. Create a high-quality photo or short Reel of your product (use natural light, model or flat-lay).
2. Upload the post to Facebook and tap ‘Tag Products’ in the composer.
3. Search your catalog and select the specific product(s).
4. Add a relatable caption: ‘Just restocked! This Anara kurti is flying — order now’ with the Price.
5. Pin the post to the top of your page for 7 days so new visitors see it.

Caption formula: ‘[Product name] — ৳[price]. 🚚 Free Dhaka delivery. ⭐ Trusted by 500+ buyers. Tap to shop.’

📊 Expected results: Tagged posts get 3.2× more direct checkouts than untagged posts, and product tags increase click-through rates by 56% (HubSpot social commerce data).

Tactic 3.2: Set Up Live Shopping Sessions

Why this works: Live shopping is the #1 social commerce format in APAC. In live videos, viewers can buy products in real time, and urgency drives impulse purchases.

Exactly how to do it:

1. Plan a live session (30–45 minutes) and announce it 2 days before.
2. In your Facebook Page, tap ‘Live’ and choose the product catalog.
3. Pin a product to the corner of the screen to highlight it.
4. Show the product, explain material, sizes, and offers.
5. Use tags to put products in the ‘Shop’ section during the live.
6. Encourage viewers to click ‘Buy Now’ using special discounts: ‘First 20 buyers get ৳200 off.’

Script: ‘As-salamu alaikum everyone! We’re going to show our top 5 kurtas in the next 45 minutes. If you watch till the end, there’s a free shipping coupon for Bangladesh, but you have to buy during the live!’

📊 Expected results: Businesses that sell via live shopping see an average 4–6× conversion rate compared to standard product posts. One Dhaka boutique we tracked generated ৳89,000 in a single 2-hour live.

Tactic 3.3: Use Facebook Marketplace to Amplify Reach

Why this works: You can list your shop products on Marketplace for free, reaching millions of buyers browsing the local marketplace.

Exactly how to do it:

1. In Commerce Manager, enable ‘List on Marketplace’ in your catalog settings.
2. Make sure each product has clear photos and a strong title (e.g., ‘Cotton Anarkali — Dhaka Delivery’).
3. Set the price competitively and pick a category.
4. Respond to inbox messages promptly and always ask if they want to see more from your Shop page.
5. Refresh listings weekly to keep them active.

Title template: ‘New Cotton Kurti for Women — Size S to 3XL — Dhaka Next Day Delivery’

📊 Expected results: Marketplace listings get 100–200% more page views than standard Shop pages in the first week, with a 25–40% higher inquiry rate for new sellers.

Tactic 3.4: Encourage User-Generated Content and Reviews

Why this works: 97% of consumers read reviews before buying. UGC (customer photos/videos) builds social proof and improves trust with new visitors.

Exactly how to do it:

1. Create a WhatsApp group or Facebook Group for your customers.
2. Ask happy buyers to post a photo wearing the product and tag your page.
3. Offer a ৳100 discount code for the next purchase in exchange for an honest review.
4. Share the UGC to your page as a post and tag the customer (get permission).
5. Use reviews in your product descriptions: ‘Loved by 200+ customers! ★★★★★’

Message prompt: ‘Hi [name]! Thank you for your order from our Facebook Shop. We’d love a review — click the link and write ”Love it!” with a photo. We’ll send you ৳100 off your next order.’

📊 Expected results: Products with 5+ reviews receive 27% more clicks and 18% more conversions on Facebook Shops (Shoppa’s social commerce benchmark).

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Phase 4: Scaling with Meta Ads, Retention, and Automation

Once your Shop is live and converting organically, it’s time to scale with paid traffic and automation. This is where most businesses plateau because they either don’t track pixel data or they ignore repeat customers. Let’s fix that.

Tactic 4.1: Set Up Meta Ads for Sales

Why this works: Paid ads put your products in front of people who are already interested but haven’t discovered you. With a catalog, you can run dynamic ads that show relevant products automatically to each user.

Exactly how to do it:

1. Install the Meta Pixel on your website (if you have one) or rely on Commerce Manager’s pixel for your shop events.
2. Create a campaign in Ads Manager with objective ‘Sales.’
3. Set up a ‘Catalog Sales’ ad set and choose your product catalog.
4. Target cold audiences: interests like ‘Kurti,’ ‘Dhaka fashion,’ or ‘e-commerce Bangladesh.’
5. Use the placements: Facebook Feeds, Marketplace, Instagram.
6. Start with a budget of ৳500–1,000 per day and focus on conversions.

Ad copy example: ‘🇧🇩 Dhaka’s most-loved cotton kurtas — now on Facebook. Order in 3 taps. Get ৳200 off your first purchase. Tap ”Buy Now”.’

📊 Expected results: Catalog sales campaigns typically deliver a 2.5–4× ROAS after the first two weeks of pixel learning. A Dhaka clothing brand we worked with earned ৳310,000 from ৳85,000 ad spend in one month (3.6 ROAS).

Tactic 4.2: Retarget Visitors with Dynamic Product Ads

Why this works: 97% of first-time visitors leave without buying. Retargeting ads chase them with exactly the product they viewed — and because it appears on Facebook, it feels natural.

Exactly how to do it:

1. Create a Custom Audience of ‘People who viewed products.’
2. Create another of ‘People who added to cart but didn’t purchase.’
3. Set up a Dynamic Ad set using the catalog.
4. Set a 14-day window and cap frequency at 3–5 impressions/day.
5. Show an exclusive discount: ‘10% off with code ”RETRY10”.’

Retargeting message: ‘Still thinking about this? 🛍️ We saved it for you — get 10% off with code RETRY10 before midnight.’

📊 Expected results: Dynamic retargeting lifts purchase intent by 60–80%. One client saw a 5.2× return on ad spend within 30 days from retargeting alone.

Tactic 4.3: Automate Customer Replies with Instant Messaging

Why this works: Buyers who receive a response within 5 minutes are 9× more likely to convert. But manually responding at 2am isn’t scalable. Automation bots handle FAQs while your team focuses on orders.

Exactly how to do it:

1. Go to your Page Settings → Messaging → Set Up Instant Reply.
2. Write a greeting for first-time customers: ‘Assalamu alaikum! Thanks for messaging [brand]. You can shop directly from our Shop by clicking the ”Shop” tab.’
3. Set up common question keywords: price, delivery, size, payment.
4. Use a chatbot tool like ManyChat or Chatfuel that integrates with Commerce Manager products.
5. Offer a WhatsApp link button for faster manual follow-ups.

Auto-reply template: ‘Hello! 🛍 To see today’s offers, tap ”Shop” on our page. Shipping? Free in Dhaka, ৳120 elsewhere. More questions? Reply ”STOCK” for availability.’

📊 Expected results: Auto-responses cut response time from 2 hours to under 5 minutes, increasing the chance of a reply by 6–8× and reducing cart abandonment by 20%.

Tactic 4.4: Measure, Test, and Iterate with Pixel Data

Why this works: You can only improve what you measure. Facebook’s pixel and Commerce Manager analytics show you which products sell, who clicks, and where buyers drop off — so you can double-down on winning items.

Exactly how to do it:

1. Install the Meta Pixel on your website or use Facebook’s ‘Event Manager’ for apps.
2. Create custom conversions for view content, add to cart, initiate checkout, and purchase.
3. Use Commerce Manager’s ‘Analytics’ tab to see top products.
4. A/B test different images, prices, and descriptions (use Facebook’s test & learn).
5. Review weekly: kill products with 0 sales in 30 days, boost best-sellers with ads.

Analytics check: Look for the metric ‘Clicks to Shop.’ If it’s high but checkouts are low, optimize your product photos. If it’s low, boost your page awareness.

📊 Expected results: Data-driven sellers see 21% higher profit margins and 34% faster stock turnover than sellers who rely on gut feel.

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🏆 Real Case Study: How a Dhaka-Based Boutique Hit ৳1.2M in Sales

When Rumana Akter, founder of the Dhaka-based fashion label Rongin Boutique, first came to Rafirit Station, her Facebook page had 34,000 followers. But she was exhausted — and nearly ready to close the business.

BEFORE (the pain):

• Average monthly revenue: ৳180,000 from Facebook messages and offline orders.
• Checkout method: ‘Inbox me’ + manual bKash transfer — 40% of customers stopped replying after the first message.
• Only 3–5 orders per week; no product catalog; no ads.
• No structured Shop; no way to collect reviews; no retargeting.
• Customer acquisition cost was zero, but time wasted per order was over 35 minutes.

EXACT STRATEGY (what we did together in 45 days):

• Migrated her existing 30 products to a Facebook Shop with complete categories, payment instructions, and delivery info.
• Added 10 new product variations to her catalog and set up automatic sync via WooCommerce (she had a basic website).
• Created 5 shoppable collections (Best Sellers, Daily Wear, Workwear, Eid Special, Under ৳1,000).
• Set up a catalog sales campaign with a daily budget of ৳800 and targeted women aged 24–45 in Dhaka, Chattogram, and Sylhet.
• Launched retargeting ads with a ‘10% off + free Dhaka shipping’ code for visitors who viewed products.
• Enabled live shopping biweekly; each live brought 20–30 unique buyers.
• Connected ManyChat automation to answer sizing/payment questions 24/7.

AFTER (the numbers we measured in month 3):

• Monthly revenue: ৳1,200,000 (a 566% increase from ৳180,000).
• Conversion rate from product view to purchase: 4.2% (from 0.9%).
• Average order value: ৳2,850 (up from ৳1,400).
• Total ad spend: ৳96,000 → Return on ad spend (ROAS): 4.7.
• New customers acquired: 430; repeat purchase rate: 18%.
• Time spent per order: dropped from 35 minutes to 6 minutes.

“I used to think Facebook was just for boosting posts. Now my Shop is my store — customers check out in the app, and I ship their orders from my bedroom. Rafirit Station didn’t just set up a Shop; they taught me how to run a real online business.” — Rumana Akter, Founder, Rongin Boutique

Want to write a similar success story for your brand? See more Rafirit Station case studies →

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✅ Facebook Shops Launch Checklist

#	Task	Status
1	Verified Facebook Business Page	✅/❌
2	Connected Commerce Manager	✅/❌
3	Added shop banner, description, policies	✅/❌
4	Payment methods configured (bKash/Nagad/COD)	✅/❌
5	Product catalog created	✅/❌
6	Products uploaded manually or synced	✅/❌
7	Collections organized	✅/❌
8	Product images optimized (800×800+ px)	✅/❌
9	Organic shoppable posts scheduled	✅/❌
10	Live shopping calendar created	✅/❌
11	Marketplace listing enabled	✅/❌
12	Meta Pixel/Data tracking active	✅/❌
13	Automated replies configured	✅/❌
14	Retargeting ads launched	✅/❌

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❓ Frequently Asked Questions

Q: What is Facebook Shops and how is it different from a Facebook Page?

Facebook Shops is a free native storefront that lives on your Facebook Page and Instagram profile. Unlike a regular page, which is primarily for content, a Shop shows your products, prices, and checkout options directly inside the app. Shops pull from a product catalog and allow tags, collections, and ad tracking.

Q: Do I need a website to use Facebook Shops?

No. You can use ‘Checkout on Facebook’ to sell directly inside the app without any external website. For Bangladeshi sellers, you’ll need to manually collect payments via bKash or Cash on Delivery, but the shop experience remains fully functional.

Q: How much does it cost to set up a Facebook Shop?

Setting up your Facebook Shop is completely free. Meta charges no listing fees or commission for orders placed through your Shop. You’ll only pay for optional ads or third-party tools if you choose to use them.

Q: Which payment methods are supported in Bangladesh?

Facebook does not yet support direct bKash or Nagad payments natively. As a workaround, we recommend adding ‘Cash on Delivery’ as a manual option and putting your bKash or Nagad number in product descriptions and the shop FAQ so buyers can complete payment seamlessly.

Q: How long does it take to get a Facebook Shop approved?

Most shops are reviewed within 24 to 48 hours. If you already have a verified business page and follow Meta’s commerce policies, approval can happen in under 24 hours. If you use manual payments, approval is typically even faster since Meta doesn’t need to verify a payment processor.

Q: Can I sell on both Instagram and Facebook from the same catalog?

Yes. When you create a product catalog in Commerce Manager, you can connect it to both your Facebook Page and Instagram Business account. That means one catalog, two storefronts, and unified order management.

Q: How do I handle shipping and returns for Facebook Shop orders?

For Bangladeshi sellers, shipping is usually handled offline, via a courier like RedX or Pathao. In Commerce Manager, you can add your delivery policy in Shop Details, and use message automation to share delivery updates. For returns, set a clear policy like ‘7-day exchange or return with product tag attached’ and let customers message you for the return instruction.

Q: Does Rafirit Station offer Facebook Shops services?

Yes. Rafirit Station provides complete Facebook Shops setup, catalog creation, product optimization, Meta ads, and live shopping management from our Dhaka office. We’ll launch your shop and grow sales with a custom plan. Visit our Meta Ads page or book a free strategy call to get started.

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🎯 The Bottom Line

Facebook Shops is not just another sales channel — it’s a distribution system that lets you turn your most active audience into predictable revenue. Most businesses fail because they treat it like a gallery, posting photos but never closing the loop with checkout. The counterintuitive secret? The more you restrict your product range and focus on a handful of hero products, the more you sell. Fewer collections, clearer offers, and tighter ad tracking outperform hundreds of random listings every time.

In 2026, the winners are the sellers who master native social commerce, not the ones who force buyers to a complicated website. Whether you’re selling kurtis, handmade crafts, or digital products, Facebook Shops gives you a 24/7 storefront with zero rent and zero commission. The only cost is your time and intention to execute.

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⚡ Your Next Step (Do This Today)

1. Log into Facebook Business Manager and open Commerce Manager.
2. Create a test catalog with just 3 of your best customers’ favorite products.
3. Write one shoppable post with those products tagged and pin it to your page.
4. Set up an autoresponder that points to your Shop link (Start instant reply).
5. Run a small ad with ৳300/day for 5 days to test a cold audience.

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💬 Drop “Facebook Shops” in the comments and we’ll send you our free Facebook Shops launch checklist — no email required.